PRSay

JULY 23, 2019

20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. On the other hand, the big picture landscape of social media’s impact on journalism has also been a dark one. What tips do you have for them to use when sharing stories on behalf of their own brands or clients?

Conference 97

Conference Internal International Travel 97

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. International Association of Business Communicators (IABC) World Conference .

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

APRIL 13, 2023

People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. Internally, a diverse team sends a message that the company values inclusion and is committed to creating that kind of work environment. The problem is simple. As an industry, PR is predominantly white.

Employee 156

Employee Community Groups Interviews 156

PRSay

NOVEMBER 20, 2018

The media landscape is continuing to change,” says Bob Kerlik, vice president of media relations at Pittsburgh International Airport. Other recurring Blue Sky subjects will range from developments about the Pittsburgh International Airport to updates and insights into the world of aviation. A former resident of Washington, D.C.,

Internal 103

Internal International Travel Tourism 103

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media. Providing an opportunity to lead.

Communications 187

Communications Journalism Advertising Advertising 187

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Here’s the latest on Growing Social Now. What we covered.

Social Media 52

Social Media Corporate Communications Media 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. And it shouldn’t always be about your brand.

SEO 178

SEO Storytelling Product Launch Measurement 178

PRSay

MAY 8, 2018

Karlie is senior director of public relations for FOCUS Brands. Judy: I also went to UF, but studied journalism. She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? Both now live in the Atlanta area.

Leadership 159

Leadership Conference Local Internal 159

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. It’s true interpersonal and it’s true in leadership and group dynamics. Thought leadership requires actual thought and leadership.

Government 143

Government Survey Ethics Media 143

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. This type of work is not journalism, strictly speaking. When a brand is behind a story, there’s bias involved. This piece originally appeared on Contently’s The Freelance Creative.

Content Marketing 144

Content Marketing Marketing Viral Study 144

The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. The basis for all upcoming regulations or the introduction of new internal systems is always the optimal orchestration of data from different sources.

B2C 73

B2C B2B Agency Trends 73

PRSay

APRIL 15, 2021

And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate. ” — Monique Farmer, APR, Professor of Practice in the College of Journalism and Mass Communications, the University of Nebraska, and Creator, Anvil Ready. Follow your gut.”

Company 187

Company Employee Internal International 187

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction.

SEO 120

SEO Creativity Mobile Journalism 120

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Justine Perez , social media specialist – U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Cision releases internal DE&I report.

Software 85

Software Pitching Internal International 85

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. What are some of the biggest PR challenges brands face today?

Real Estate 120

Real Estate Agriculture Local Technology 120

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. 55% Able to preserve brand consistency as marketing goes digital. What are Marketers MOST and LEAST Confident About?

Leadership 40

Leadership Survey Enterprise Conference 40

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. When I spoke at National Speakers Carolina Chapter ‘s Speaker Intensive at NASCAR Hall of Fame, I met Scott Love.

Strategy 52

Strategy Training Insurance Insurance 52

wiredPRworks

APRIL 20, 2022

Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. Tech-weary and bot-wary people are hungry for true human connection.

Marketing 118

Marketing Social Media Trends Instagram 118

Solo PR Pro

NOVEMBER 23, 2021

After graduating from the University of Georgia in 1998, Sherry spent three years in the classroom as a high school language arts and journalism teacher — she considers this role to be one of her most challenging but rewarding jobs. We saw education revenue increase substantially under my leadership and I'm proud of that.

Meeting 86

Meeting Education Journalism Resources 86

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. 63% of global respondents said press releases were the preferred vehicle of news conveyance and 44% of “journalists also trust press releases the most, with 44% saying that it’s their most trustworthy source of brand-related information.”. Comment: Amen. 7) Press releases, oh, press releases.

Survey 103

Survey Report Media B2B 103

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Because the more people that trust your brand, the more often they will choose you over competitors. So how can brands build trust? Would it be valuable if you knew more about the people that are already interested in your brand? Audience Data. Browser used.

Data 144

Data How To Storytelling Analytics 144

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Cision

JANUARY 20, 2016

Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible. How did you get your start in PR? Want to brush up on your basic PR skills? Get our free PR Starter Kit today!

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Deirdre Breakenridge

NOVEMBER 23, 2016

As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. She was sharing an interesting perspective on the brands getting it right on Snapchat and which ones were not. I look forward to the PRSA International Conference every year for so many reasons.

Skype 150

Skype Industry Storytelling Interviews 150

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe.

Sports 0

Sports Leadership Internal International 0

Bianchi Biz Blog

NOVEMBER 2, 2020

How long have you been in journalism and how did you get started? I’ve been in the media business for almost 30 years, starting at SAE International (previously known as the Society of Automotive Engineers) as an entry-level editor after about two and a half years as a project and product engineer at Lear Siegler Seating Inc.

Meeting 57

Meeting Automotive Mobile Transportation 57

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

PRSay

OCTOBER 8, 2017

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. Storytelling, Branding and Influencing. she holds a master’s degree in arts journalism from Syracuse University’s S.I. A native of Greenville, S.C.,

Conference 136

Conference Film Storytelling System 136

Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. How long have you been in journalism and how did you get started? It was an internal struggle deciding because I felt my heart was in community stories. Pictured with a Freightliner Cascadia Sleeper).

Meeting 82

Meeting Automotive Media Transportation 82

Sword and the Script

AUGUST 21, 2018

Those experiences will be useful later, when you may earn a leadership position. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. PR, marketing, sales and journalism. This interview with a CMO reminded me of that suggestion. Photo credit: Unsplash.

Marketing 66

Marketing Data Interviews Agency 66

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Very new, very hot type brands to be working with. It’s the whole leadership team asking me to explain myself.

Ethics 72

Ethics Agency Journalism Corporate 72

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. And there is not much difference.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Ishmael's Corner

MAY 5, 2015

The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. Please tell us about Marx Communications.

Communications 50

Communications Marketing Internal International 50

Karen Freberg

MAY 28, 2021

Going to academic conferences, serving on national committees, and publishing in academic journals. This was noted by everyone – internal and external – to UofL. Publications, books, national leadership positions and more – all were in the works and would not count towards my tenure, but they did for my promotion.

Education 52

Education Conference Community Leadership 52