ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

B2B 276

B2B Social Media Brand Branding 276

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Twitter, LinkedIn, or Pinterest?

Instagram 120

Instagram How To Guidelines Facebook 120

Prohibition

NOVEMBER 14, 2023

Social media platforms are evolving and changing just as fast as the seasons are changing this year – take a look at our latest updates round-up: Instagram launches reminder story ads Meta recently announced that reminder ads, which update users about upcoming events, can now be implemented within Instagram stories.

Instagram 62

Instagram Social Media YouTube B2C 62

5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. Shoppable videos Interactive videos, often used in influencer marketing or brand campaigns, allow viewers to click on products within the video and proceed to purchase.

Brand 78

Brand Branding Mobile Pinterest 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention. appeared first on Crenshaw Communications.

Mobile 334

Mobile Advertising Advertising Trends 334

Onclusive

DECEMBER 6, 2021

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . Media monitoring must be comprehensive. Or, join conversations that our audiences are having today.

Media 370

Media Comparison Software Enterprise 370

PR for Anyone

JANUARY 23, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more.

Instagram 130

Instagram YouTube LinkedIn System 130

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology.

Trends 92

Trends Brand Branding Analytics 92

Communications Conversations

SEPTEMBER 5, 2014

What are the two biggest challenges for brands just starting with Instagram? Find compelling visuals worth sharing that aren’t overly brand-focused. Most brands don’t have a ton of Instagram-ready visuals just sitting around. Great brand pics. Looks just like your Instagram feed.

Instagram 144

Instagram Community Tools Advertising 144

Deirdre Breakenridge

NOVEMBER 6, 2017

I found bloggers primarily through Instagram. At the time, it was my understanding that an amazing, curated, consistent Instagram theme was the key to drawing attention to your blog. I had this fantasy in my head that I would create Instagram, Pinterest and Twitter accounts and people would magically find me and flock to my blog.

Fashion 0

Fashion Blogging Brand Branding 0

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. We’re not yet at that stage, but the rise of visual content is undeniable, with Instagram reaching the milestone of one billion users (and counting) in June 2018.

Training 399

Training Video Analysis Data 399

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. It was for the kids.

Brand 256

Brand Branding Social Media Employee 256

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

Consumer 88

Consumer Brand Branding Agriculture 88

5W PR

JANUARY 30, 2020

Is it possible health and wellness brands are missing the mark on messaging to this generation? Here are four modern marketing practices to reach the Millennial masses and some great brands that are already executing these strategies. Partnering with influencers of the target demographic. Liquid I.V., Align with a cause.

Brand 157

Brand Branding Marketing Sports 157

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. It’s definitely an emerging trend that has caught our eye!

Brand 116

Brand Branding Fashion Marketing 116

ReimaginePR

JUNE 15, 2020

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. Tall order? But first: What Exactly is Social Media Marketing?

Social Media 177

Social Media Brand Branding Marketing 177

5W PR

APRIL 29, 2019

Instagram Stories has its roots in Snapchat, as a means of sharing with your followers short-lived photos and videos destined to disappear in 24 hours. Today, Instagram Stories has become an essential part of the platform, even beginning to overtake permanent posts as the go-to means of sharing content with followers.

Instagram 60

Instagram Mobile Storytelling Video 60

Deirdre Breakenridge

OCTOBER 30, 2017

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. If someone was to open your LinkedIn, Twitter, and Instagram accounts, it should be clear that they all belong to the same person. Perform a digital audit.

Brand 229

Brand Branding Pinterest Instagram 229

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Creating a channel and producing relevant content for a brand are just the start. Additionally, partnering with TikTok influencers can open brand content to a much broader, but well-targeted, audience. Micro and nano influencers consistently have high engagement rates, particularly on Instagram. Tech takeover.

Social Media 272

Social Media Trends Media Instagram 272

ImPRessions - Crenshaw Communications

JUNE 22, 2021

That means there’s greater potential for B2B brands to reach an engaged audience of business users. Instagram Reels . There’s no denying TikTok’s influence on the launch of Instagram Reels. Instagram Reels can be used to promote brand awareness and even recruitment. New platforms can work for B2B PR .

B2B 405

B2B Social Media Media Instagram 405

NewsWhip

SEPTEMBER 22, 2022

As prestigious a brand’s internal identity can feel to its workers, one unfortunate move externally can break its name down to nothing. Brands must be cognizant of their reputation, and the best way to do that is by using real-time media monitoring. . But just how exactly can you measure brand reputation with RTMM?

Reputation 88

Reputation Measurement Brand Branding 88

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. A year ago, YouTube was constantly plagued by brand safety issues. The cycle is predictable, and brands are prepared.

YouTube 130

YouTube Brand Branding Comparison 130

Waxing UnLyrical

AUGUST 15, 2019

The Stories feature implemented by social networks like Facebook, Snapchat, and Instagram represents a great communication channel for businesses, particularly suited to those which already post high-quality images and videos across their social media channels. Why is Instagram Stories Feature Important? 3% are redirected to an app.

Instagram 63

Instagram Marketing Viral Airlines 63

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. billion, Facebook is still one of the best platforms for building brand awareness. But with a user base of 1.6

Social Media 323

Social Media B2B Media Video 323

ReimaginePR

JULY 25, 2016

Instagram boasts 400 million users; Twitter comes in at 320 million. So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. This is huge for businesses since it can help showcase “the human behind the brand”—a crucial element for conversions. Click Here.

Social Media 120

Social Media Technology Pinterest How To 120

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like.

Brand 60

Brand Branding B2C B2B 60

5W PR

MAY 18, 2018

Brands and influencers all over the world are working together to change customer perception and drive sales, whether it’s on Facebook, Twitter, or even Instagram. Ever since digital marketing first began, companies and brands have been turning to influencers to help them get their brand in front of a larger audience.

Instagram 60

Instagram Marketing Advertising Advertising 60

NewsWhip

APRIL 25, 2022

The state of our planet is more perilous compared to 52 years ago , and while a more collective sense of environmental activism has emerged — with consumers increasingly demanding change from brands and large corporations — interest in coverage about Earth Day has been significantly dropping, especially in 2022. engagements. this year. .

Instagram 148

Instagram Fashion Brand Branding 148

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. This year’s agenda includes speakers from Procter & Gamble, Paramount, Disney, TikTok, and many more power brands that are major players in the space and command our attention. .

Conference 156

Conference Privacy Advertising Advertising 156

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Instagram ‘video’ is now almost completely reel content, video captured in a vertical format.

Video 118

Video Social Media Media YouTube 118

Beyond PR

JUNE 27, 2017

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers.

Instagram 69

Instagram How To Mobile Community 69

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. Pattern89 is predictive marketing AI for Facebook, Instagram and Google ads.

Technology 65

Technology Marketing Tools Google 65

Contently - Strategy

MAY 13, 2024

That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ? This has long been positioned as a win-win: Customers get ads for things they’re actually interested in, and brands get access to a more highly curated, more engaged cohort of customers.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

NewsWhip

DECEMBER 31, 2019

As the year comes to a close, we wanted to take a look at which brands excelled in their social strategy this year. We looked for standouts in these categories: Best Brand Utilizing Data. Best Brand on Instagram. Best Brand on Twitter. Best Socially-conscious Brand. Best Legacy Brand. First up: Data.

Brand 78

Brand Branding Film Instagram 78

ImPRessions - Crenshaw Communications

MARCH 10, 2020

Creating a channel and producing relevant content for a brand are just the start. Additionally, partnering with TikTok influencers can open brand content to a much broader, but well-targeted, audience. Micro and nano influencers consistently have high engagement rates, particularly on Instagram. Tech takeover.

Social Media 156

Social Media Trends Media Instagram 156

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. Platforms are becoming more and more saturated with each passing day and brands are in a constant war to stand out amongst the crowd.

Fashion 74

Fashion Social Media Brand Branding 74