ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

PRSay

JULY 6, 2021

The secret lies in your employer brand. Developing your employer brand. When your employer brand is built strategically, it’s deeply attractive to the type of person who will thrive inside your culture and help propel your company forward. Your corporate brand. Your corporate brand: The value employees help to deliver.

Brand 178

Brand Branding Employee How To 178

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.

Community 189

Community Brand Branding Advertising 189

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. With new startups emerging rapidly, it is vital to develop a strong PR strategy for building brand recognition and credibility. Make clear the ground-breaking aspect of the solution.

Strategy 78

Strategy Privacy Financial Guidelines 78

Onclusive

MAY 4, 2020

The role of public relations is to positively place a brand into news stories. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Understanding the news is the first step toward shaping it.

Crisis 464

Crisis Publicity Exercises Trends 464

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. More thought leadership opportunities. Further, they often focus on larger companies and brands.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

A good PR plan communicates business leadership. For a regional credit union, we built upon an existing educational campaign to promote financial literacy for member companies and their employees through seminars and collateral materials. PR helps a brand punch above its weight.

Banking 327

Banking Financial Employee Technology 327

The Hoyt Organization

AUGUST 16, 2023

When a leading private equity commercial real estate firm was transitioning leadership to the next generation the key was how to effectively make that transition. How can the new CEO be effective when investors have had little exposure to him?

Real Estate 52

Real Estate Leadership Marketing How To 52

5W PR

MAY 30, 2024

In the cutthroat world of tech, robust brand representation is essential, not optional. A skillfully handled PR drive can set a brand apart, elevating it from the melée to a position of authority and respect. Some typical goals for tech firms include establishing brand recognition. This holds for PR endeavors too.

Technology 78

Technology Product Launch Construction YouTube 78

Shift Communications

SEPTEMBER 13, 2017

Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. What does Shadow Banking mean for a financial PR program? The Rise of Shadow Banking. As expected, the “big” banks offer something in all of these areas. Mary McGuire.

Banking 79

Banking Financial Advertising Advertising 79

PRSay

NOVEMBER 30, 2021

Jackson also reminded us: “When you are leading a business, you should focus on the five Fs: fun, fascinating, future, financial and freedom,” along with what he calls “the ‘-ates’ – celebrate, delegate, initiate and navigate.”. • “If you’re in business long enough, you can expect change is coming.

Agency 87

Agency Leadership Conference Groups 87

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. His leadership decisions have spilled even more. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand.

Twitter 78

Twitter Banking Financial Employee 78

PR News

MARCH 21, 2018

It can be delicate, a disaster or at least ironic when a brand that bases its business on something is shown to be deficient in it. For example, Equifax, which was built on security and securing peoples’ financial data, demonstrated over the summer to be irresponsible on data security issues.

Leadership 64

Leadership Financial Data Facebook 64

NewsWhip

FEBRUARY 6, 2024

Building a decision-making framework for organizations on public statements An increased focus on corporate purpose and social responsibility creates tension for the corporate communication function as business drivers must be balanced with value-driven leadership. Is leadership and management aligned on the issue?

Report 78

Report Publicity Interviews Corporate 78

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Generating brand awareness. PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. the worth of physical and financial assets), which is what ROI measures, instead of insisting on being measured against the 80 per cent.

Leadership 111

Leadership Publicity Government Journalism 111

5W PR

APRIL 3, 2024

Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Building brand awareness The bedrock of any winning PR strategy is brand recognition. Building a team The battle for skilled tech talent is intense.

Company 78

Company Product Launch Resources Employee 78

PRSay

FEBRUARY 2, 2024

In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. CSR stresses quality over quantity.

Trends 186

Trends Video B2C Measurement 186

Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another.

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Communications is a major driver of corporate reputation—your biggest brand asset.

Communications 248

Communications Corporate Reputation Employee 248

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. In her new role, Smith will continue to execute results- driven campaigns, while also taking a leadership role in the organization. What are the biggest PR and marketing mistakes brands make?

Financial 180

Financial Television Leadership Travel 180

Konnect Agency

NOVEMBER 8, 2021

2021 has been notorious for its high volume of investments and as a result, the financial media landscape is rapidly adjusting. These opportunities allow the investing partners to take the lead of their narrative and be put in the spotlight within the financial space. Why Work With a PR Agency For Your Funding Announcement.

Agency 98

Agency Financial Media Training Training 98

Onclusive

FEBRUARY 11, 2021

Initially, a well-known spokesperson (such as a celebrity or influencer) can lend interest and credibility to your brand, but be careful of becoming too reliant on such individuals. Journalists share that they want to speak to people involved in the company: the person who had the ideas, built the brand, and can answer specific questions.

How To 221

How To Media Training Storytelling Financial 221

Reputation Us

JUNE 14, 2021

Our long-term actions are to continue to listen to our community, address the issues – socially and financially – and offer the right support and financial products. Other causes we’ve been passionate about are back-to-school supplies and food insecurity for families in financial need/distress. We hear you.

Reputation 148

Reputation Financial Community Employee 148

PR for Anyone

APRIL 26, 2022

Financial Stories. One of my clients reached out today sharing her idea on this topic about leadership and what happens when Elon Musk takes the reigns of a company that is currently in a hybrid situation and what that will do for corporate culture. If you are a financial planner, what does that mean? What does that mean?

Twitter 130

Twitter Pitching Financial Video 130

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. These sectors may range from education, government and energy to financial services, healthcare and insurance. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

PRSay

JUNE 4, 2024

It sounds like the consumer brand that uses its voice to advocate for equality and demonstrates what that means with its corporate donation strategy. And it does not act like the gay-friendly consumer brand that waves a Pride flag in June while running away from their record of advocacy in every other month of the year.

Government 209

Government Employee Insurance Insurance 209

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

The pledge has been embraced by big-brand Business Roundtable members from Apple to JPMorgan Chase. It comes a year and a half after Black Rock CEO Larry Fink, the largest investor in the world, issued marching orders to top business leaders, urging them to deliver not just financial performance, but “a positive contribution to society.”

Corporate 203

Corporate Reputation Employee Government 203

Shift Communications

FEBRUARY 16, 2015

In honor of Presidents’ Day, we sat down with SHIFT’s President, Amy Lyons , to get her thoughts on leadership and management in public relations and beyond. There are a growing number of women taking on leadership positions in marketing and PR, including here at SHIFT. What are your main focuses as SHIFT’s President?

Leadership 60

Leadership Employee Industry Internal 60

Reputation Us

MAY 4, 2021

New eLearning courses designed to safeguard reputations, mitigate brand damage and protect an organization’s bottom line. Assess the financial importance of developing and maintaining a positive reputation. Achieve valuable professional development and assets for career advancement.

Reputation 78

Reputation Crisis Enterprise Financial 78

Shift Communications

OCTOBER 26, 2022

Metrics should, of course, prove how the program is improving brand perception, reaching new prospects and driving leads, or breaking into new markets.]. Rather, we need to purpose-build brand actions and communications for a specific outcome.

Communications 78

Communications Analysis Leadership SEO 78

Shift Communications

AUGUST 29, 2023

While many AI startups are getting “big” ( there are already 13 genAI unicorns , and they’re getting to $1B+ valuations fast), brand awareness is lacking. adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. Another 43% were considering it.

Survey 60

Survey How To Storytelling Corporate 60

PRSay

SEPTEMBER 19, 2023

In my view, Kelley’s performances and social media brand demonstrate that active-duty service members can also pursue off-duty passions as artists. It is how we “ get real and get better, ” the Navy’s call to action for leadership development and process improvement.

Communications 178

Communications Ethics Public Affairs Social Media 178

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

Cision

MARCH 8, 2016

Social media has a major impact on how your brand is perceived. If you’re not monitoring what people are saying, your brand could have a full-blown crisis on its hands. What are some of the biggest PR challenges financial companies face? Today, financial firms are under attack. What drew you to the field of communication?

Financial 120

Financial Reputation Newspapers Social Media 120

PRSay

APRIL 1, 2022

That reality is starting to change as more women move into leadership roles and prove that women can lead organizations and families and can thrive at doing both. As Kite Hill PR’s vice president, Wolfe has led successful PR programs and financial communications efforts for leading brands across the B2B tech, ESG and consumer industries.

Leadership 87

Leadership Financial B2B Consumer 87