Landis PR

SEPTEMBER 21, 2023

Fundamentally being values-aligned enabled the tribes to develop resources and infrastructure benefitting their community including: social services networks, healthcare, education, their own primary school system and an accredited community college system. Those efforts are recognized and that helps differentiate your brand.

Company 64

Company Employee Community Healthcare 64

Stern + Associates

MAY 8, 2023

This increases the chances of getting likes, comments and shares, which, in turn, can lead to more followers, clients and employees. Increase Reach and Engagement When tactfully using relevant hashtags, posts are more likely to be seen by people who are interested in their industry or niche. Avoid hashtags like #sternmarketingstrategy2023.

B2B 111

B2B Social Media Company SMB 111

5W PR

OCTOBER 31, 2023

Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming. Beyond purpose, it addresses critical industry topics like AI, employee engagement, the future of work, and more.

Conference 78

Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

JUNE 26, 2019

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. Many lack the time or commitment to deal with media.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Victorious PR

JULY 11, 2022

You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. Maybe they don’t do their taxes, or they don’t treat their employees or customers fairly.

Real Estate 52

Real Estate Reputation Company Employee 52

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. Want inspiration? PricewaterhouseCoopers.

How To 120

How To Media Employee Policies 120

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. This has increased the importance of successful brand messages across online websites, publications and so on. Clarity in your Brand Voice.

Healthcare 89

Healthcare Radio Sports Video 89

Konnect Agency

MARCH 31, 2020

Lead with your values and communicate with employees often; your employees are people and they’re on edge about what the future holds. Focus PR services and social media messaging on supporting the community, healthcare workers/first responders and small business. Speed, Creativity.

Resources 85

Resources Crisis Healthcare Creativity 85

Solo PR Pro

APRIL 13, 2021

Author, podcaster and digital marketing thought leader Jason Falls dove into the possibilities of influencer marketing in his third book, “ Winfluence: Reframing Influencer Marketing to Ignite Your Brand.”. Another component of word of mouth, influencers can drive enthusiasm around your brand. Association. Validation. Enthusiasm.

Marketing 89

Marketing Employee Local Community 89

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. If it’s a sizeable business, you would be part of a large communications team that almost operates as an agency and the brands or service areas assigned to you are like your clients.

Industry 316

Industry Fashion Travel Tourism 316

Critical Mention

APRIL 13, 2020

Federico’s Pizza Takes Out Loan to Pay Employees. The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed.

Media 111

Media Analytics Healthcare Crisis 111

ImPRessions - Crenshaw Communications

JULY 24, 2018

Some brands spoke out in response to crises, while others may have created crises by speaking out. Two weeks ago office coworking company WeWork announced that, for environmental reasons, it will not serve meat inside its facilities, nor will employees be allowed to expense client dinners that include meat. Ambien is woke.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

PR 20/20

MARCH 26, 2020

One of our core tenets is the belief that marketing can make brands “more human.”. On your brand (the relationship your audience has come to know and trust with your company). Brands are showing up in unprecedented ways to support their employees, customers and communities. Want your brand to be “more human”?

Crisis 92

Crisis Marketing Healthcare Resources 92

Mindful Marketing

JUNE 27, 2020

Likewise, today’s customers increasingly care about the ethos of the brands they support. Businesses can accomplish this transformation most effectively by nurturing an employee base that gives meaningful work opportunities to people society has historically marginalized.

Real Estate 111

Real Estate Community Employee Education 111

ISEBOX

OCTOBER 19, 2016

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. These people represent your potential audience and they are turning to social media for healthcare-related information. Read Time: 2 minutes.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

ISEBOX

MAY 16, 2016

While any pharmaceutical firm or marketing agency should always rely on legal experts for the critical details, there are some key points healthcare PR pros need to know. Are you generating content through an employee or agent who is acting on behalf of your firm to promote the firm’s product? Summary of the FDA Guidance.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

The Hoyt Organization

DECEMBER 8, 2023

They need to establish their brand as a credible and innovative solution. Thought Leadership Brands You A Trustworthy Expert Effective thought leadership (sharing unique, expert insights and high-quality content) can consistently raise your profile in the market and get your brand recognized.

Leadership 52

Leadership Social Media Reputation Brand 52

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Keep healthcare staff informed about COVID-19 policies.

Healthcare 88

Healthcare Strategy Communications Policies 88

NewsWhip

APRIL 14, 2020

BL: Brand participation. Much has been written about the brand response to COVID-19. When I look at readership data from news publishers, it’s the stories about brands and organizations helping people that are getting the most reads. Audible provides free audiobooks to children during the crisis. You have to be authentic.

Data 148

Data Public Affairs Crisis Analytics 148

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. Most companies have multiple audiences, from stakeholders like partners and investors, to employees and customers. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Wadds Inc.

AUGUST 14, 2023

Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher. Explainer videos/short clips are being re-imagined and becoming creative as they become the main way for brands to interact with audiences.

Agency 52

Agency Sports Public Affairs Creativity 52

Sword and the Script

AUGUST 29, 2020

The most common way PR pros engage with influencers for brand collaborations is through discounts or competitions and giveaways (49%) followed by attending events (41%) and affiliate marketing (30%),” the study found. Influencer engagement. Engagement vs. share-of-voice.

Media Relations 100

Media Relations Report Industry SEO 100

Presspage

AUGUST 10, 2018

Creating change in healthcare is difficult. Creating positive change in healthcare public relations within health systems and hospitals can be just as difficult. In this article, we outline steps you can take to build a successful healthcare newsroom. When it comes to Healthcare PR, storytelling is incredibly important.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Barokas

SEPTEMBER 12, 2018

It is in that spirit that I’m moving to a new role of Founder, and bestowing the CEO title to our longest-term employee, someone who started by squeezing her foot in the door as a recent college graduate looking for an Account Coordinator position in 1999. For a little while, it was just me and my laptop. And then the vision came to life.

Agency 138

Agency Hotels Healthcare Enterprise 138

Sword and the Script

FEBRUARY 4, 2017

Many brands attempt to begin stories with what when they ought to begin with why. She writes: “Want to know the real reason brands publish content with no value? She’s right and brands would do well to begin with what your audience wants to know rather than what you want to say. Why Content Marketing is the New Branding.

Storytelling 60

Storytelling Creativity B2B Film 60

Mindful Marketing

MAY 8, 2021

GlaxoSmithKline (GSK), maker of Excedrin , one of the world’s best-known pain management products, recently decided to target video gamers , a cohort whose long hours of intent focus on video screens often create the condition the brand is built to cure—headaches. It’s not surprising that gamers are susceptible to headaches.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

Communications Conversations

MARCH 29, 2019

From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

NOVEMBER 21, 2022

There are brands that make business decisions for the greater good. For a community-minded brand, it is not just the sales process that is important. These brands are concerned about helping the wider community. They focus on socially conscious activities as much as they focus on employee productivity.

Community 88

Community Brand Branding Healthcare 88

Burrelles Fresh Ideas

MAY 21, 2024

Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative. According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity.

Employee 68

Employee Pinterest Resources System 68

Reputation Us

JANUARY 11, 2016

As health care consumers feel empowered and encouraged to share their feedback and voice their opinions, they build a personal connection with health care brands. Organizations that engage patients with content that responds to their needs and resonates with their personal journeys will earn patients’ trust and build brand loyalty.

Communications 60

Communications Insurance Insurance Privacy 60

Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. And I also lead our annual Brands in Motion Research. We’re focusing on purpose-driven brands. Let’s talk about the 2022 Brands in Motion report. Well, 100%.

Ethics 73

Ethics Brand Branding Internal 73

Communications Conversations

NOVEMBER 14, 2018

A: I was attracted to healthcare because of its complexity. A: My first year contracting at General Mills supporting Yoplait was fantastic because we were really paving the road right in front of us in regards to using social media to promote a brand. Let’s hear more from this long-time Rock Star.

Energy 60

Energy Agency Insurance Insurance 60

Contently - Strategy

JUNE 11, 2020

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Communications Conversations

MAY 3, 2017

Read daily alerts and monitor brand accounts twice daily for comments, mentions, etc. Draft posts, work with brand team on visual assets, send posts through legal/reg review, schedule or publish. While each sector of healthcare has different regulations, the processes – and challenges – are mostly the same across the board.

Healthcare 114

Healthcare SMB Social Media Meeting 114