Onclusive

AUGUST 16, 2020

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Speaker Info.

Media 370

Media Measurement Reputation Examples 370

Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. The presentation of metrics from different channels together is referred to as a “cross-channel” view of marketing performance. The Benefits of PR Measurement Across Channels. Bringing PR Measurement Together.

Measurement 198

Measurement System Data Technology 198

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

5W PR

FEBRUARY 28, 2024

For brands that are considering jumping in, they should prepare for the ride of their lives. With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. What is SXSW? This event can be a great launchpad for many companies.

Brand 78

Brand Branding How To Film 78

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Displayed on the laptop above are the presenters at the recent Summit on the Future of Communications Measurement. Our presenters covered a wide range of case studies and techniques. And of course, we did learn several answers to the key questions: What’s the future of communications measurement? Yes, really!)

Measurement 40

Measurement Airlines Case Study Data 40

NewsWhip

OCTOBER 20, 2021

But our contention is that there are times when understanding engagement to content is crucial, and a key to perception of your brand in the media and public spheres, especially when it comes to earned media measurement. Let’s begin with brand trust. . Why engagement is important for brand credibility.

Measurement 78

Measurement Media Crisis Crisis Management 78

5W PR

FEBRUARY 27, 2020

While this is increasingly self-evident, many brands continue to struggle with how to measure the effectiveness of their digital PR campaigns. There are several different metrics brand managers, digital PR pros, and marketing reps can use to measure the performance of a digital marketing campaign. Brand Mentions.

Digital PR 88

Digital PR Measurement How To Tools 88

Melissa Agnes

JULY 3, 2018

While the allure is understandable—from the outside, I realize it can look like a fast-paced, exciting career filled with adventure and heroism—what I’m seeing more and more is that this image and allure is presenting a high-risk scenario to many organizations. Know the risks, take them seriously, and put measures in place to mitigate them.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

Cision

MARCH 18, 2016

You’ll never find out if you aren’t measuring your social ROI. Here are three reasons why your brand should be measuring it: 1. If you’re unsure of whether or not your brand is successful on social, how will you know when you meet your objectives? Measuring social ROI isn’t just a one-time action.

Measurement 120

Measurement Meeting Social Media Analytics 120

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Its focus on real-time conversations and sharing presents an opportunity to showcase industry expertise through engaging content.

B2B 170

B2B How To Instagram Reddit 170

PRSay

JUNE 21, 2021

It’s a measure of how closely a company’s standards, values, priorities and preferences line up with those of an employee. This is an essential concept to consider when shaping an employer brand that has the ability to create an alluring and immediate connection with your ideal candidates. Increasing applicant attraction.

Brand 180

Brand Branding Employee Study 180

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 90

Brand Branding Marketing Ethics 90

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. Dates: Feb 25 – 26, 2020. Location: Miami, FL. PRWeek Awards. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JUNE 16, 2023

While influencer PR & marketing has been a popular tactic for brands to reach their target audience, de-influencers are actively avoiding or even blocking social media influencers. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ?

How To 195

How To Consumer Social Media Community 195

Onclusive

OCTOBER 19, 2021

You also need to fully understand how your challenge ties in with your company’s core business needs and how solving this problem will create value for your brand and key stakeholders. Consider running your proposal by your boss or your team for feedback before you finalize it and present it to the decision-makers for approval.

How To 396

How To Measurement Data Writing 396

Remote PR Jobs

AUGUST 31, 2022

It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. Brand storytelling is crucial to every business. But it can be tricky relaying this importance to the c-suite when presenting your new social strategy or media contact.

Publicity 208

Publicity How To Storytelling Construction 208

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh.  1.    Conduct Extensive Brand Research. First, consider: who do you want to be as a brand? Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

Onclusive

DECEMBER 28, 2021

How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring. Which PR agency services are most relevant to your business’ primary needs? Do you create strategic communications plans for your PR campaigns?

Industry 221

Industry Crisis Management Measurement Data 221

NewsWhip

JUNE 8, 2023

Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. Brand reputation is a huge marker of success; as such, PR crisis can be extremely detrimental.

Reputation 60

Reputation Crisis Brand Branding 60

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

FEBRUARY 15, 2024

Stronger campaign performance, a competitive edge, and increased brand health to name a few. These insights help brands understand what’s being said about them. Trend tracking with a social listening tool will ultimately inform your brand strategies and benefit you in numerous ways. Let’s delve more into this below.

Trends 195

Trends Marketing Analysis Leadership 195

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently. If you’re looking to expand your content, you’re in the right place.

Case Study 131

Case Study Study Brand Branding 131

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Onclusive

APRIL 27, 2020

Metrics such as Power of Voice , Reader Engagement, Brand Impact and PR Attribution are not just useful for PR teams alone to measure their own effectiveness, influence communications strategy and quantify impact to executives. . Clarissa Horowitz. VP of Marketing, BitGo.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Media Measurement. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Survey 66

Survey Measurement Communications Advertising 66

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerging trends are present but not yet widespread and are just now becoming important. Right now, the biggest focus is on writing and presenting content for mobile consumption.

Trends 120

Trends Mobile Web System 120

ImPRessions - Crenshaw Communications

MAY 28, 2020

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? Everything should map back to the overall brand narrative. Build your strategy with measurement and reporting in mind. Think of how you’ll be expected to measure and report success while creating your plan.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

MARCH 3, 2022

They can also build credibility and visibility for their brands by taking a booth. The earned visibility can drive brand differentiation, help recruitment, reinforce a leadership positioning, and even influence buyer decisions. Sponsors are a who’s who of big B2B tech brands. B2B Sales & Marketing Exchange (August, Boston).

Conference 304

Conference B2B Content Marketing Case Study 304

5W PR

NOVEMBER 9, 2023

Many companies claim to offer AI-powered solutions, but it’s increasingly important for brands and marketers to distinguish between AI interfaces and genuine AI technology. This approach allows for improved customer experiences, as the content and products presented to users are more likely to align with their preferences and needs.

Trends 78

Trends Retail Advertising Advertising 78

Landis PR

JANUARY 30, 2024

An intangible, yet essential, aspect of PR’s impact is brand recognition. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Brand and business, company news, customer stories. Here are some specific areas you can measure.

Internal 187

Internal International Data Communications 187

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. The effect of brands helping during the Covid-19 pandemic. And it’s no longer about that measurement piece at the end.

Consumer 78

Consumer Measurement Local Data 78

5W PR

MAY 24, 2024

PR can alleviate these concerns by underscoring stringent security measures, adherence to industry regulations, and commitment to data privacy. This exposure not only boosts brand awareness but also positions the company as an industry thought leader. Within the fintech realm, concerns often revolve around security and compliance.

Financial 78

Financial Privacy Infographics Leadership 78

PR for Anyone

NOVEMBER 8, 2023

As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Maria strategically integrated brands like Disney with mom influencers, revolutionizing their marketing approach. Meet Maria Bailey.

Marketing 130

Marketing Consumer Advertising Advertising 130