PRSay

MAY 13, 2020

But it’s not a commercial for your brand. The gut reaction for many brands when their income is disrupted is to shut down marketing. Reconfiguring your strategy will help better position your brand right now and for the rest of the year. Rely on brand storytelling. It’s the predominant driver in modern marketing.

Content Marketing 201

Content Marketing Marketing Storytelling Leadership 201

Stern + Associates

JANUARY 24, 2023

Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. is an authority on stress management, diversity, equity and inclusion initiatives, leadership development, and women’s leadership within organizational environments. Hill, Ph.D.

Leadership 90

Leadership Ethics Education Technology 90

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Often live-streamed or taped for repurposing as short videos, they can turn into excellent content for demonstrating expertise and expanding brand visibility. Don’t advertise your brand.

B2B 178

B2B Trade Shows Leadership Conference 178

Stern + Associates

JANUARY 31, 2023

Just-released research by leadership and innovation experts Jeff Dyer and Nathan Furr reveals that intellectual honesty may be the missing ingredient teams need for new ideas to prosper. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes.

Interviews 95

Interviews Employee Strategy Leadership 95

Stern + Associates

JULY 27, 2023

What is the secret to creating a great brand? According to growth and strategy executive Jason Wild , great brands start with great teams, and organizations absolutely can reach performance goals while operating with a people-centric ethos. To start, every CEO should have a team they trust to help co-create the future.”

Leadership 62

Leadership Technology Case Study Employee 62

Stern + Associates

JULY 25, 2023

Chairman of Abercrombie & Fitch and senior advisor to Blackstone, Travis previously served as CEO of two iconic brands: Dunkin’ Brands and Papa John’s. To his leadership methodology, rather than a strictly sales-focused background, Travis brings a positive, people-focused management ethos from his human resources background.

Communications 62

Communications Retail Sports Leadership 62

Communications Conversations

NOVEMBER 12, 2020

What really differs from one setting to another is the quality of leadership and the resources you have to succeed. Later, they did some important pro bono branding work for me at FMSC. The free prep workshop alone was a fabulously valuable experience, and I wished I’d done it years ago. I was a solo corporate comm. Oh, so many.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

APRIL 11, 2019

On May 10, Heathere Evans, APR will lead a workshop in Los Angeles titled “Emotional Intelligence: The Next Frontier for Communication Pros.” In the work I do as a mentor and leadership coach, I see over and over again how hard we are on ourselves. Find more information and register at this link. Consider this for people you manage.

Exercises 155

Exercises Leadership Instagram LinkedIn 155

Deirdre Breakenridge

JULY 10, 2019

I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. My FEEL First research journey continues. Talk more than they listen.

Ethics 177

Ethics Social Media Leadership Interviews 177

Stern + Associates

OCTOBER 24, 2023

Emphasizing that ease can be a function of customer experience, the FEAST framework is especially valuable for leadership, brand management and marketing teams, as it provides an actionable path for influencing buying decisions, enhancing customer experiences, and making choice not just about the product or service, but also the enjoyment it brings.

Tools 110

Tools Employee Government Strategy 110

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Then choose a brand that you really care about and go work there.”. Make your own path, and stay human.”.

Agency 165

Agency Creativity Brand Branding 165

Stern + Associates

JUNE 5, 2023

Renée Richardson Gosline – a senior lecturer and principal research scientist at MIT Sloan and the head of the human-AI integration group at MIT’s Initiative on the Digital Economy – says building and maintaining brand loyalty requires a human-centered customer experience strategy.

Technology 100

Technology Ethics Leadership Groups 100

Deirdre Breakenridge

JULY 22, 2019

Social Media Workshop in Princeton, NJ. Give your unique take on something; whether you’re my supervisors or a public figure from one of the brands I like. FEEL First Workshop in New York City. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

Barokas

JANUARY 15, 2020

A concise, relatable brand message is the cornerstone of strategic communications. Without a consistent messaging framework supported by meaningful differentiators, data and values, your brand is more vulnerable to risk, and the competition. Start with a messaging workshop that involves multiple groups within the company.

Communications 78

Communications Groups Analysis Engineering 78

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

Deirdre Breakenridge

MAY 8, 2018

During my time in PRSSA, the chapter meetings have ranged from learning how to elevate your brand, increase your social media presence, or ace an interview. There are also a variety of scholarships available to members, which support academic achievement, pursuit of education, and leadership accomplishments. Conclusion.

Education 232

Education Conference Meeting Crisis Management 232

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The days of leadership announcing new policies with a memo or email are over. Employees can be top-flight brand ambassadors when interacting with external stakeholders using their own content. However, allowing employees to share content about the brand comes with challenges. Omni-directional communications.

Internal 147

Internal International Employee Mobile 147

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

Cision

DECEMBER 15, 2015

From building a strong online presence with a content-rich website and active social media to interacting face-to-face at speaking engagements and workshops, creating multiple touch points for an audience is essential to having the right people not only discover them but continue to interact with their brand and business over time.

Leadership 120

Leadership Training LinkedIn Resources 120

Buzzstream

JULY 7, 2021

In an effort to start the campaign with as much momentum as possible, the initial focus was on branded opportunity. Branded strategies require a certain degree of brand presence prior to link building. Branded Strategies. The first branded strategy identified unlinked mentions of Truliant. Non-Brand Strategies.

Case Study 113

Case Study Study Strategy Leadership 113

Stern + Associates

NOVEMBER 2, 2023

As more and more businesses and brands adopt various omnichannel marketing techniques, he also keeps a keen eye on potential bumps along the way like privacy and ethics issues, which he discusses extensively in “The AI Marketing Canvas.”

Marketing 62

Marketing Privacy Training Strategy 62

PR 20/20

NOVEMBER 20, 2018

Hackathons are designed to be executed as workshops in as little as one hour, and ideally no longer than a full day. These contacts have already shown an interest in hearing what your brand has to say (take advantage of low hanging fruit before attacking more difficult opportunities!). Ready to host a Marketing Growth Hackathon?

Strategy 62

Strategy Marketing Internal International 62

PR in High Definition

APRIL 1, 2020

The brand is all about browsing, buying in volume, and the in-store experience. Ikea’s brand experience is all about affordability, the inescapable nature of its store layouts, friendly staff and great meatballs. If your brand has a USP – and I do hope it does – then values are a natural extension of this. Doing the Right Thing.

Company 71

Company Employee Examples Leadership 71

Cision

FEBRUARY 17, 2016

Landing top-tier coverage is every brand’s dream. ET, Michael will dissect word-for-word examples of successful pitches to show how your brand can get more media placements. What’s the best way for brands to stand out? A: Brands can do one or both of the following: 1. ” Landed Mashable and AdAge. A: See above.

Pitching 120

Pitching Journalism Report Study 120

Karen Freberg

JANUARY 9, 2023

University Leadership support is SOOOO crucial. In order to get leadership buy in, there are certain aspects to consider: Outlining how the student agency aligns with university and community goals (for us, engaged learning is one of our grand challenges for the next few decades, so tying this in is key!).

Agency 75

Agency Social Media Community Course 75

Konnect Agency

NOVEMBER 26, 2019

The summit took place November 1st through 3rd and included panels, workshops and performances all designed to inspire young attendees to think about their professional futures and aspirations. Brands can also motivate their followers via social media and curated content to instill trust in them and provide a reason to act/purchase.

Fashion 75

Fashion Comparison Instagram Social Media 75

PRSay

OCTOBER 8, 2019

Was your messaging on brand and did you win back your customer’s trust? . Measure the impact of your work and show how your leadership and advice helped reduce the crisis and saved the company’s and customer’s reputation. workshop at the PRSA 2019 International Conference in San Diego on Monday, Oct. 21, at 2:40 p.m.

Crisis 89

Crisis Internal International Conference 89

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Starting in 2013, brands started hiring journalists to work on their content programs.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

PRSay

OCTOBER 12, 2018

The three-day event was packed with dozens of workshops, networking and impressive keynotes. When you don’t have dollars, then you should be setting up brand partnerships. The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships.

Conference 110

Conference Internal International Storytelling 110

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. As brand experiences become more intelligently automated and personalized, it’s the brands that connect on a meaningful level that will win our attention, hearts, and loyalty. Your brand experience must be intelligent.

Marketing 52

Marketing Storytelling Technology Community 52

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Building brand awareness is essential for businesses to succeed. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy. role in marketing and communications.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Using this structure, you can develop a narrative lead, case study, testimonial or mini story to illustrate your point. Tip 1: Move the problem to the top.

Storytelling 149

Storytelling Case Study Writing Banking 149

PRSay

NOVEMBER 25, 2020

Led by PRSSA adviser Lynne Scott Jackson, our faculty created virtual workshops on how to develop strategic résumés and shared tip sheets on how to do virtual interviews. Our recruiters included seven CCNY alumni, now professionals at major agencies. Faculty and PRSSA leaders practiced breakout room deployment for weeks in advance.

Interviews 120

Interviews Agency Advertising Advertising 120

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? How do you package your brand marketing content to get it out there so that people can find you, learn more about who you are, what you do, and what your call to action is? PR Influence = Personality + Reputation. The next part is WIRED.

Content Marketing 52

Content Marketing Marketing System Reputation 52