ImPRessions - Crenshaw Communications

JUNE 20, 2019

While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. Brand perception audit.

Agency 188

Agency Publicity Media Training Training 188

Onclusive

FEBRUARY 11, 2021

Initially, a well-known spokesperson (such as a celebrity or influencer) can lend interest and credibility to your brand, but be careful of becoming too reliant on such individuals. Journalists share that they want to speak to people involved in the company: the person who had the ideas, built the brand, and can answer specific questions.

How To 221

How To Media Training Storytelling Financial 221

Stern + Associates

AUGUST 23, 2024

Executive visibility is a powerful tool for amplifying your brand and showcasing your company’s expertise. A clear roadmap helps leaders align their personal branding with company goals, ensuring consistent and impactful messaging across your organization. The key is to balance focused support with broad empowerment.

Strategy 127

Strategy Training LinkedIn Resources 127

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Here are just a few: High-level media training. Brand perception audits. Thought leadership events.

Media Relations 120

Media Relations Agency Media Training Media 120

Sword and the Script

JULY 12, 2016

Just one ill-judged tweet from a key executive of a high-profile brand can bring the whole company into disrepute, or just one negative comment from a disgruntled ex-employee online can cause questions to be asked about how you treat your staff,” according to Simon Wadsworth, founder and director of Igniyte as cited by Communicate Magazine.

Study 60

Study Leadership Crisis Crisis Communications 60

PR News

JUNE 26, 2016

You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments. The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog.

Leadership 90

Leadership Communications Blogging Branding 90

Konnect Agency

NOVEMBER 8, 2021

With this record-breaking increase, PR agencies have pivoted their strategies to reflect the crowded investor market and have created a successful plan to navigate and elevate the partners and brands to maximize exposure. Why Work With a PR Agency For Your Funding Announcement. Future B2B Opportunities. Set-Up For Long-Term Success.

Agency 98

Agency Financial Media Training Training 98

ImPRessions - Crenshaw Communications

JULY 19, 2018

A charismatic entrepreneur serves as the face of his brand, its best media spokesperson, and the embodiment of its values. He’s now blaming the marketing agency involved in a media training session for goading him into uttering a racist word. For a fast-growing startup, a dynamic founder can be a huge PR asset.

Leadership 136

Leadership Media Training Employee Travel 136

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. The real-time news cycle and how it impacts in a crisis.

Training 113

Training Crisis Media Training Crisis Management 113

Melissa Agnes

FEBRUARY 19, 2014

I know this is the right decision to lead my team, as we continue to share quality products with my fans – whose love and support have built my brands,” adds Deen. You can’t erase a lack of leadership in a crisis and a complete and total let-down that resulted in millions worth of lost partnerships. source: businesswire.com ).

Crisis 245

Crisis Crisis Management Case Study Enterprise 245

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

If an early-stage company or startup feels it just doesn’t need a PR agency partner to help develop communication strategy and it has little need for overall reputation management, messaging, thought leadership, media training, or other benefits of a PR services partnership , then a simple pay-to-play publicity package may suffice.

System 220

System Agency Media Training Reputation 220

PRSay

OCTOBER 13, 2021

When a large brand has a trust problem, “You’re not going to be able to dig yourself out of the crisis immediately,” Sherinian said. Somewhere in the organization is someone who represents that audience” and can undergo media training. Thomas Brooks asked. Organizations should “move at the speed of trust,” Susman said.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Reputation Us

JUNE 23, 2019

Develop Strong Organizational Brand Culture. EXECUTIVE & STAFF TRAINING. Hands-on training with key staff and leadership to ensure that they are prepared to act appropriately before, during and after a crisis. Training also includes addressing realistic crisis scenarios to ensure operations are appropriately prepared.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Konnect Agency

JUNE 22, 2023

Your brand identity, mission, and values should be reflected in these key messages. It’s important to note that while your social media messaging will differ from our media relations messaging during a crisis all facets of the overall strategy should align. Looking for a PR agency?

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Internal marketing folks should be researching and vetting PR firms in the early stages of a product or service launch; looking for agencies with similar experience and capabilities; and developing a short list for leadership to meet ahead of important dates in the product life cycle. Unfounded rumors are surfacing about the company. .

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

But in most cases it’s important for brands to understand what will work with media and what won’t, and firms who don’t counsel clients accordingly fail on two counts – not delivering coverage for their clients and burning bridges with media. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PR for Anyone

APRIL 26, 2022

Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. If you like this, if you’d like to start doing more of this, we have so much fun working with our clients, just elevating their mission and their brand. Having you pitch the media. Financial Stories.

Twitter 130

Twitter Pitching Financial Video 130

PRSay

NOVEMBER 2, 2017

Oppe begins with branding and helps students craft their personal narrative. This provides an opportunity to build upon the individual experience and transition to reputation management and crisis communications, all the while having students emphasize how the brand plays into the narrative surrounding a corporate or personality crisis.

Communications 119

Communications Case Study Training Reputation 119

Communications Conversations

JANUARY 23, 2018

In my interactions with Cydney over the years, I’ve always found her to be uber professional, smarter than hell and yet easy-going (she was a great “professor” at our recent sparked social media training!). From way back when he penned his now infamous letter telling us FH was a brand agency–not a PR agency.

Social Media 141

Social Media Media Marketing Leadership 141

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?

Media Training 180

Media Training Training Interviews Media 180

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms.

Training 159

Training Pitching Writing Video 159

Waxing UnLyrical

APRIL 11, 2012

You are (quite literally) the face of your brand to a variety of audiences. So when you get a little nutty and have a naked public meltdown or go fruit loops on an airplane headed for Vegas…and you’re the pilot , it’s going to negatively affect your brand. Tarnishing your brand doesn’t have to happen in such a dramatic fashion.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. These events, if not managed properly, might have a detrimental impact on the company’s brand. We offer communication spokesperson training support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PRSay

NOVEMBER 12, 2020

O’Connor said The New York Times leadership has been “aggressive” in improving diversity among their staff, while reporters like him are trying to do the same in the stories they’re reporting. One of the best outcomes of 2020 so far has been a renewed focus on diversity and representation, and that theme reaches into journalism as well.

Journalism 211

Journalism Report Interviews Meeting 211

Barokas

DECEMBER 5, 2019

If your spokesperson has completed media training, but still struggles to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. Are your spokespeople working?

Strategy 78

Strategy Media Storytelling Pinterest 78

Barokas

JANUARY 9, 2019

But if your spokesperson has gone through media training and is still struggling to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. Is your plan holistic?

Strategy 60

Strategy Media Pinterest Storytelling 60

Barokas

JANUARY 7, 2019

Conduct extensive and ongoing media training to polish spokespeople and increase opportunities for coverage and speaking. Relaunch and revive the brand and website. Formalize and maintain an ongoing thought leadership program for top company subject matter experts.

Case Study 60

Case Study Construction Exercises Media Training 60

wiredPRworks

SEPTEMBER 21, 2017

25% Receives sufficient training on marketing in a digital age. Join Barbara Rozgonyi on September 27th at 1 PM ET to discover a 3D WIRED PR strategy you can use to attract attention, build your brand and click with your ideal clients. 22% Have insight in the true ROI of all key marketing initiatives.

Insurance 40

Insurance Insurance Marketing Conference 40

Communications Conversations

AUGUST 21, 2018

We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters. You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields.

Sports 113

Sports Retail Local Report 113

Solo PR Pro

NOVEMBER 17, 2015

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. media training and communications strategy). I also have in mind to incorporate my Media Training for Academics curriculum (e.g.,

Creativity 40

Creativity Public Affairs Policies Survey 40

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”. Corporate leadership recognizes the critical importance of getting everybody on the same page – no easy task in organizations with 20,000 employees. Over 80% of companies now have an employee social media policy.

Trends 199

Trends Corporate Employee Analysis 199

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Building brand awareness is essential for businesses to succeed. PR Couture. PRNEWS Blog.

Blogging 68

Blogging Resources Education Creativity 68

PRSay

FEBRUARY 28, 2023

According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands.

Report 170

Report Local Media Pitching 170

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50