NewsWhip

MAY 25, 2021

Aynat has a number of priorities in her role: from leveraging data to develop real-time insights that impact the customer experience to managing and protecting the Marriott brand and identifying the technology partners that will bolster M Live’s strategy. . Aynat: In 2017, M Live was still a fairly new addition to Marriott International.

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Travel Data Industry Hotels 109

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%

Marketing 106

Marketing Newspapers Print Local 106

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

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Video Facebook Social Media Creativity 283

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Brand-specific tracks from Jeep, Ram and Ford will return, along with new experiential activations.

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Automotive Mobile Technology Transportation 78

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Karen Freberg

JUNE 26, 2022

I had my first international trip in three years, and it was so good to be back! For educators and students, this is a great example of what a brand can do to translate what they have been doing online to the physical world. Branded spaces were were the sessions and networking came together. Loved this!

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Conference Pinterest Hotels Nonprofit 97

Doctor Spin

MARCH 1, 2024

Hotels, resorts, airlines, and tourism boards may have PR departments or hire PR professionals for communication roles. Startups and small businesses may hire entry-level PR professionals to manage their communications and promote their brands. Advice for Public Relations Internships The Public Relations Intern—A Future PR Superstar?

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Shift Communications

JANUARY 30, 2020

As the World Health Organization just declared the virus a Public Health Emergency of International Concern (PHEIC), the high-profile speculation and coverage of the virus’ evolution bring back memories of past major global health issues like the SARS outbreak in 2003 and H1N1 influenza pandemic of 2009.

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Trends Publicity Communications Tourism 127

PR News

JANUARY 13, 2019

For one small boutique hotel, keeping its exterior a perfect shade of white is a full-time job. So important is it that the picture matches the reality that the Katikies hotel has a full-time… Continued. The post Do This One Simple Thing Every Day for a Picture-Perfect PR Life appeared first on PR News Blog.

Hotels 84

Hotels Blogging Digital PR Internal 84

Burrelles Fresh Ideas

MAY 23, 2023

The largest jump they saw was regarding hotel stays. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations.

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Prohibition

DECEMBER 22, 2021

Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! pic.twitter.com/p31jK5wIYK.

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Crisis Crisis Management Instagram Social Media 146

ImPRessions - Crenshaw Communications

MAY 8, 2017

Beyond generating brand visibility, what do you want your PR coverage to communicate? A brand’s top messages are typically the basis for its narrative, and it can take time and skill to shape and convey those attributes in the right way. But that’s just the beginning. Prepping for Press. Define your message.

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Media Interviews YouTube Hotels 199

wiredPRworks

FEBRUARY 11, 2019

But first, answer me this: What’s your brand story, morning glory? if you can’t get your brand story straight. Or, if your brand’s story is boring and easy to tune out, you – and your brand – are in B-I-G trouble. You’ll walk away with a refreshed, and revitalized, brand story model to power up your business.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Landis PR

MAY 16, 2022

At Nike, I was on the team that introduced Tiger Woods as a brand ambassador. You have external relationships with media, and in my career, these include leagues, teams, sponsors, and internal marketing and management teams. Remember “ Hello World – I am Tiger Woods ”? At Gap, Inc., Don’t take any media rejection personally.

Sports 52

Sports Hotels Newspapers Corporate 52

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. and China on international adoptions. She got her start serving on a marketing committee for an agency working in both the U.S.

Meeting 91

Meeting Retail Groups Hotels 91

Cision

MARCH 30, 2016

We worked with the International Fund for Animal Welfare (IFAW) to quickly engage the media, keep the story current and create an international dialogue on trophy hunting. Is there a difference in how you approach PR for these organizations versus for other brands? What are the best tactics for brands to get more media coverage?

Public Affairs 120

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PR in High Definition

SEPTEMBER 30, 2016

The strength of the BBC brand and the loyalty it has shown played a huge part in their decision not to make the switch to Channel 4. Sites like Glassdoor are able to give a transparent insight into your workplace, so the role of PR is important in supporting the HR team to improve your employer brand and help win the talent war.

Brand 48

Brand Branding How To Employee 48

Cision

SEPTEMBER 10, 2015

We’ve gotten caught up in the need to produce more and more content, Kristina said, but more content is not always what’s best for your brand. David Beebe, vice president, Global Creative + Content Marketing at Marriott International, took the stage next to talk about how Marriott is going “all in” as a media company.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Prohibition

DECEMBER 22, 2021

Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! pic.twitter.com/p31jK5wIYK.

Crisis 62

Crisis Instagram Social Media Facebook 62

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Beyond PR

MAY 4, 2017

It’s not always easy to break out of the mold and get approval to experiment and try new things or A/B test, but done right, these learning experiences can garner valuable takeaways for brands and inform future strategy. 4) Brands shouldn’t leave experiences to chance – experiences should be designed. 5) Be truthful.

Communications 61

Communications Hotels Technology Tools 61

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Maxim Behar

SEPTEMBER 19, 2022

I was staying in a very small and cheap hotel not far from Buckingham Palace, and when the owner, a Pakistani, saw me coming out in the morning dressed formally, casually remarked, “Business meeting, right? Hope you make profits…”. He runs the flagship PR company M3 Communications Group, Inc.,

Newspapers 72

Newspapers Ethics Meeting Hotels 72

Communications Conversations

DECEMBER 1, 2016

Having the opportunity to work on global hotel brands like Radisson Blu during my time at Carlson is something that will be ever valuable and applicable as I continue to work for national and international brands. What did you learn from your time at Carlson that you’ll apply to your work with LTF? Absolutely!

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Maxim Behar

SEPTEMBER 19, 2022

I was staying in a very small and cheap hotel not far from Buckingham Palace, and when the owner, a Pakistani, saw me coming out in the morning dressed formally, casually remarked, “Business meeting, right? Hope you win…”. He graduated in economics in Prague and in leadership skills at the Harvard Kennedy School.

Newspapers 52

Newspapers Ethics Meeting Hotels 52

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. And, more importantly, what can your company learn from the metaphorical burning of Lochte at the media stake – so your brand doesn’t get torched by the same crisis flubs?

Crisis 48

Crisis Airlines Reputation Corporate 48

Maxim Behar

JANUARY 31, 2024

And part of this enormous change globally undoubtedly was Maxim Behar, Bulgarian born entrepreneur who often characterize himself as “citizen of the world” and spends his time mostly in the airplanes, hotels and conference rooms speaking at Summits and Forums. In 1994, he laid the foundation for M3 Communications Group, Inc.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . One of my clients was a hotel located near an amusement park. Your product or service brand name (if different). Your competitor’s product or service brand name (if different). These include: Your company name.

How To 198

How To Instagram Social Media LinkedIn 198

ZudePR

JULY 20, 2016

At home, in hotels, in coffee shops, sports centres, museums, trains, soft plays. But people also buy brands that speak to them, and it’s far easier to speak in an authentic voice if you’re the sole representative of your brand. Easier in the sense of humanising your brand, and easier in terms of consistency of tone and quality.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. With 35 clients on a retainer fee and at least double the number per project, we are available 24/7 for our clients that makes us ideal for crisis management, employers branding, and corporate communications. We serve what customers deserve i.e;

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Bad Pitch Blog

FEBRUARY 28, 2007

As most of the world knows, Smith died in a Florida hotel on February 8, with legal disputes soon following in Florida, California and the Bahamas over where she should be buried and who should have custody of her infant daughter. At last count, three men claim to be the father of the child.James Brown passed away on December 25, 2006.

Pitching 47

Pitching Hotels Exercises Data 47

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. Doing that successfully requires melding together some moving parts. The goals and metrics will follow. I push back.

Strategy 108

Strategy How To Content Marketing Analysis 108

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . One of my clients was a hotel located near an amusement park. Your product or service brand name (if different). Your competitor’s product or service brand name (if different). These include: Your company name.

How To 57

How To Instagram Social Media LinkedIn 57

Maxim Behar

MAY 12, 2021

An Esteemed Career Maxim started his career as a machinery worker in a small factory before graduating in International Business in Prague—where his father was sent on a diplomatic mission. Rather, with clever marketing and new services, the company managed to get new clients including some of the big international corporations.

Leadership 52

Leadership Groups Journalism Hotels 52

Mark My Words

AUGUST 2, 2021

He dated supermodel Kate Moss – being arrested for vandalising a hotel room they were staying in, causing £8,000 worth of damage. It turned Depp into the mega-star of a blockbuster brand. It was a move international media law specialist Mark Stephens, of firm Howard Kennedy, describes as ‘self-immolation’. Depp lost.

Film 60

Film Reputation Writing Instagram 60

Communications Conversations

SEPTEMBER 22, 2017

International IABC. I see friends hitting cool parties at SXSW, learning about innovative technologies in digital marketing and seeing first-hand some pretty interesting brand executions in Austin each year. You’re staying in a hotel room eating crappy take-out or Applebee’s. PRSA National. Not a single one.

Conference 60

Conference Industry Hotels Local 60

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. And then one day, a friend of mine called me at the Sheraton Hotel. And it took a couple of months. Where, from social media, of course.

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B2B Communications Media Newspapers 52