B2B PR Tips For Embargo Pitching In A Crazy News Cycle
ImPRessions - Crenshaw Communications
AUGUST 10, 2020
Once the exclusive runs at an agreed upon date and time, the story can be pitched widely to the broader media targets. This approach is commonly used for a big story and/or a well-known brand. That’s one reason why embargo pitching is still relevant in today’s accelerated news environment. Embargoes let reporters plan ahead.
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