Remove Brand Remove Examples Remove Pitching Remove Product Launch
article thumbnail

B2B PR Tips For Embargo Pitching In A Crazy News Cycle

ImPRessions - Crenshaw Communications

Once the exclusive runs at an agreed upon date and time, the story can be pitched widely to the broader media targets. This approach is commonly used for a big story and/or a well-known brand. That’s one reason why embargo pitching is still relevant in today’s accelerated news environment. Embargoes let reporters plan ahead.

Pitching 177
article thumbnail

Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Smart PR: 6 Stories NOT To Pitch Media

ImPRessions - Crenshaw Communications

Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist. But let’s dissect.

Pitching 170
article thumbnail

5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? Everything should map back to the overall brand narrative. This was a great example of how using part of a company’s business strategy can help to gain traction in the media. . Make your pitch schedule timely.

Strategy 287
article thumbnail

8 Common PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” It may also play a part in measuring a program’s success or impact, as in the example above. But there are also initiatives that simply come too early in the life of a brand or company.

How To 257
article thumbnail

Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

Dos and don’ts for holiday media pitching. The Christmas/Hanukkah time in particular is so cluttered that a marginal pitch that might slip through on another occasion will probably be tossed out. Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories.

article thumbnail

PR Lessons From Twitter

ImPRessions - Crenshaw Communications

However, no one can advise PRs better on how and what to pitch reporters than… reporters. Journalists love to take to Twitter to offer up best practices or, more likely, let off steam about the terrible pitches that clog their inboxes on a daily basis. Their style is sometimes brutal, but the advice is priceless.

Twitter 197