ImPRessions - Crenshaw Communications

JULY 28, 2023

Adtech brands have publications like Adweek and AdAge, for example, but there is no equivalent Salesweek or SalesAge. Others read more tech-focused sales news from enterprise reporters at publications like TechCrunch and VentureBeat. There is a Search Engine Journal but no Sales Tech Journal. and LinkedIn.

B2B 156

B2B Journalism Enterprise LinkedIn 156

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. But that awareness may be of the brand involved, or maybe just the problem it addresses. Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves.

Storytelling 233

Storytelling Education Software LinkedIn 233

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. Shareably storytelling/sharing. SocialChorus enterprise social. SpredFast enterprise social. Pixler photo editor.

Tools 120

Tools Enterprise Analytics Case Study 120

ImPRessions - Crenshaw Communications

JULY 21, 2021

Yet I admit to following the billionaire space race, if only to observe the comms strategies behind each brand. It’s one more commercial enterprise for him and Virgin, so there’s been minimal posturing about saving the planet or promoting scientific breakthroughs. Who’s coming out on top? Branson takes the early lead.

Tourism 310

Tourism Travel Government System 310

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit. Digital Sales and Marketing World. Location: Hartford, CT.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A great PR campaign can generate positive brand awareness, which is clearly desirable. The brand may play only a small role in the coverage that drives awareness. That doesn’t mean public relations can’t build brand awareness; it can. Or consider today’s innovators – brands like Casper, Uber, and Amazon.

Publicity 255

Publicity Storytelling Automotive Software 255

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR has a bigger role in content. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The brand purpose craze. Creativity strikes back.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

PRSay

NOVEMBER 5, 2018

Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video. Eighty-five percent of people say they’d like to see more video from brands. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership.

Video 116

Video Communications Strategy Product Launch 116

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PRSay

JUNE 13, 2019

Dalvey’s firm manages a $100 million venture fund that focuses primarily on high-tech and life-sciences companies specializing in data storage, virtual reality and augmented reality, enterprise security, regenerative medicine and a variety of other fast-growing industries. Why the brand matters.

Enterprise 139

Enterprise Pitching Company Employee 139

Communications Conversations

APRIL 4, 2016

These brands are thinking about their newsroom differently. But, they’re also thinking about it as a content hub where they can share stories via social, e-newsletters and other forms of media across the enterprise. They’re thinking about it as a key storytelling device.

Corporate 60

Corporate Strategy Pinterest Web 60

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Enterprise and workplace. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Sales is working on sponsorships, benefactors, magazine advertising, and the like—focusing on brands.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Beyond PR

MARCH 30, 2018

Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. The second probably still feels unnerving, as this is where human insight and emotion is still very important for storytelling and campaign creation.

Publicity 85

Publicity Training Technology Data 85

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. It is such a wasted opportunity for brands.

Media 112

Media Journalism Report Video 112

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. Data-driven. Hub and spoke.

Content Marketing 111

Content Marketing Marketing Media SEO 111