Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Showcasing your brand What you say and how you say it can support your brand personality. Is your brand quirky, fun and irreverent? Is your brand serious and scholarly?

Media Relations 107

Media Relations Media SEO Newspapers 107

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. A brands credibility has a direct influence on their target audiences perception of their product or service.

Publicity 62

Publicity Brand Branding SEO 62

5W PR

NOVEMBER 27, 2018

You and your brand have the opportunity to be one of those reasons. Take advantage of opportunities to connect, internally and externally, to build brand loyalty. But Don’t Stop Your Pitches. A perfect situation for your brand to leverage its Public Relations campaigns and gain buzz within their industry.

Brand 107

Brand Branding Engineering SEO 107

Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. What advice do you have for PR people who want to pitch you? Can you tell us what types of stories, trends, or issues are on your radar now?

Meeting 94

Meeting Engineering Journalism Media 94

The Proactive Report

APRIL 6, 2021

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). In simple English – when a website has a high domain authority score it gets more attention from the search engines and ranks higher than other websites.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Sword and the Script

OCTOBER 31, 2017

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand. Rent-to-own strategy. Use it here.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Without it, there’s nothing to track or pitch. You don’t need to be a programmer or a data engineer in this business, but it pays to be fluent in tech and to understand the rapidly accelerating cycles that drive the business economy. . Here’s our nominations for desirable traits of a PR person who is focused in the B2B sector.

B2B 278

B2B Leadership Survey Data 278

5W PR

JANUARY 3, 2024

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Pitching story ideas to journalists to secure media coverage. Organizing events to enhance brand visibility and strengthen relationships. Developing innovative and attention-grabbing campaigns.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between.

Meeting 74

Meeting Automotive Engineering Journalism 74

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 98

Media Nonprofit Pitching Analytics 98

Rock the Status Quo

JANUARY 16, 2015

Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? THE PITCH It comes from a very well-known floral brand. If not, download it right here !

Pitching 100

Pitching eBook Blogging Engineering 100

5W PR

NOVEMBER 7, 2023

While competition can be fierce, with the right strategy, brands can secure a place on these sought-after lists. Being included exposes products to potential customers who may not have discovered the brand otherwise. One highly effective way to showcase products and reach a broader audience is by securing a spot on holiday gift guides.

How To 78

How To Retail Pitching SEO 78

Remote PR Jobs

SEPTEMBER 25, 2023

While it may sound complicated, it’s very simple: They connect brands with audiences. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Such requests often get ridiculed on social media.

Technology 100

Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

JUNE 23, 2022

The ideal KPIs align to build brand awareness, determine traffic, and generate leads. A media mention or feature is generated when the PR team pitches a proactive story to an editor or producer. For many brands, earned media is the most powerful way to build awareness and credibility among a brand’s prospective customers.

Measurement 182

Measurement Agency Advertising Advertising 182

Sword and the Script

MARCH 3, 2020

Nothing matters more than getting every piece of content about their own brand, as soon as it is published,” wrote Miguel Martinez , PhD., Cision too said it has expanded its partnership with TVEyes to allow its customers to monitor for mentions of their brand in more than 25,000 podcasts. 6) Quick hits in PR technology.

Pitching 78

Pitching Instagram Survey Data 78

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2018

Pitch your story to grandpa. A classic codicil of media relations is to carefully research your media targets instead of firing out a wide, spray and pray pitch. Certainly tell your gullible uncle and your unconditionally accepting grandpa; but refrain from pitching your cynical aunt or your big brother, who doesn’t cover your beat.

Pitching 199

Pitching Travel Engineering Examples 199

Stern + Associates

JULY 21, 2023

This scenario exemplifies the core essence of digital PR, a proactive approach to disseminating brand stories and fostering meaningful interactions within the interconnected digital sphere. It goes beyond the brand visibility aspect of SEO, which primarily focuses on improving a brand’s visibility in search results.

Digital PR 62

Digital PR SEO Engineering Social Media 62

PRSay

MARCH 29, 2023

Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive. Kwittken predicts that PR people will become “communications engineers.”

Pitching 92

Pitching LinkedIn Technology Engineering 92

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

NOVEMBER 6, 2017

Social media and search engines are riddled with conspiracy theories and misinformation presented as news. Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. What About Brands? And the worst part? Where does that obligation begin and end?

Google 225

Google Facebook Wikipedia Engineering 225

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

Cision

JULY 25, 2017

Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results.

Strategy 257

Strategy How To SEO Engineering 257

Remote PR Jobs

SEPTEMBER 25, 2023

Through research and analysis, it looks at the ways various brands have handled their PR in the past, providing solid advice for listeners. Pitching PR In this podcast, host Lesley Luce “cuts through the jargon and puts a new spin on the PR industry.” The Pitch Pitching is part of the day-to-day job for many communicators.

Pitching 100

Pitching Interviews Trends Journalism 100

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. The narrative is now primarily owned by the brand. Based on our data, some brands are starting to see more traction with their owned media than their earned media,” said Iliff. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

Frederik Vincx

JULY 25, 2023

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. The challenge and opportunity was to create a PR toolkit that helped brands communicate effectively with media, bloggers, and stakeholders. Driving around the country to sell it to brands.

Software 78

Software Banking Resources Government 78

PR 20/20

FEBRUARY 20, 2023

However, bombarding your new love interest with a sales pitch on how amazing of a partner you are on the first date will likely not warrant a second one. An essential tool for all businesses and industries, social media can be used to build relationships with prospects and customers, as well as increase overall brand awareness.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Buzzstream

DECEMBER 1, 2023

Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Not every tactic will fit each brand, and each requires a different amount of effort to see success, so we’ve highlighted this in the breakdown below. Here are some real-life examples from SaaS brands.

Examples 133

Examples Software Pitching Tools 133

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

PR Fuel

AUGUST 12, 2021

You can hire a press release writer and start boosting brand awareness with ease. Successful Pitches. Once you create the perfect press release, you’ll also need to create a strong pitch email. In fact, journalists read the email subject line and pitch before the release itself. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. This data helps us to keep track of how our brand is perceived, who we’re reaching with our messaging, and how impactful that messaging is.

Interviews 223

Interviews Retail Data Engineering 223

Sword and the Script

FEBRUARY 14, 2023

The feature is called “PR Copilot” was “built in-house and integrated directly into our platform by our engineering team but leverages the GPT API as a foundation,” said Innodata CEO Martin Lyster and Diane Vuignier who is vice president of Product Development for the Agility business unit, in response to an email sent with questions.

Software 140

Software Pitching Analysis Community 140

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That’s unlikely, because PR is best at building brand visibility and credibility over time. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. Positioning a new business within its category, as part of an industry’s growth or change, is a far stronger pitch. It happens.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

APRIL 5, 2018

And not all companies know how to work with a PR agency or invest in a media relations campaign to promote the brand or launch products. PR works best in building brand visibility and credibility over time. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch.

Pitching 174

Pitching Enterprise Exercises Agency 174

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 110

Video Marketing SEO Social Media 110

MaccaPR

JUNE 8, 2017

In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes. My biggest tip for PR people is: generic pitches never work for me.

Radio 89

Radio Instagram Pitching Interviews 89

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245