Deirdre Breakenridge

SEPTEMBER 9, 2019

It’s not all bad for business leaders and brands that want to reach Millennials through their marketing channels or want to recruit and retain them in their companies. Brands are more than their products and services today. From my research, there are several ways that leaders score positive points and can make a difference.

Ethics 218

Ethics Exercises Energy Corporate 218

Communications Conversations

APRIL 18, 2019

What’s Castle Danger doing with their social media? Surely, their social media strategy must be rock-solid to drum up that kind of support! And, to a good extent, Castle Danger does do a nice job with its social channels. Pour your energy into Instagram and Facebook instead. Really have fun with it.

Social Media 76

Social Media Instagram Media Marketing 76

Communications Conversations

DECEMBER 11, 2020

But, at the same time, many people are accepting and starting new jobs–including many in the PR, comms and social media world. Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline.

Interviews 185

Interviews Meeting Video Energy 185

Polaris

NOVEMBER 28, 2014

Does your product development team invest time and energy in new solutions it thinks your customers will want. While they’re not real people, they are, as much as possible, based on real data and interviews, supported by educated speculation. Here are 7 steps to creating buyer personas to help build your consumer brand.

Consumer 154

Consumer Brand Branding Software 154

Communications Conversations

FEBRUARY 20, 2018

And, among other things (including a fantastic game), that meant brand activations. One of my clients (my longest-running client, in fact) was particularly active that week with two big brand activations on Super Bowl LIVE and a number of other brand milestone events throughout the week. At parties. At Mall of America.

Social Media 76

Social Media Media Video Trends 76

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

How can you be persuasive with others if you yourself aren’t convince of a brand’s worth? I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. I’d never use “xerox” as a verb after having represented a competitive brand of copiers.

Agency 140

Agency Enterprise Energy Retail 140

Karen Freberg

MAY 29, 2017

Very excited to have had this opportunity to share my story and insights about teaching social media. This means writing blog posts, participating in interviews on podcasts (like the one I did for Hubspot ) and live video sessions, share your stories on certain platforms (ex. Social media is first and foremost, social.

Social Media 40

Social Media Media Education Community 40

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Frustrated and angry customers taking to social media. Sure, they’re having to deal with a few issues via PR/social media channels. Experimenting with (brand) new tools.

Social Media 60

Social Media Product Launch Instagram Media 60

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Case Study 59

Case Study Study Video How To 59

Cision

AUGUST 4, 2016

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB?

Pitching 0

Pitching Energy Media Relations Social Media 0

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Course 52

Course Case Study Strategy Energy 52

Cision

MARCH 16, 2016

You have to fight to get journalists and influencers to care about your story, and it takes energy and effort to nurture those media relationships. So where do you begin in engaging influencers who could write about your brand or quote you in an article? Who doesn’t love it when someone shares their articles on social media?

How To 120

How To Energy Print Pitching 120

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. Today, one comment on social can impact a brand’s reputation. But every social media campaign is fraught with opportunities for people to make you look silly.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

wiredPRworks

APRIL 27, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Strategy 52

Strategy Case Study Marketing Energy 52

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Ahem, by the way, that's against our code of ethics.).

Communications 99

Communications Comparison Exercises Interviews 99

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Course 40

Course Case Study Strategy Energy 40

Bad Pitch Blog

JUNE 14, 2009

Social media is not a joke, and anyone who thinks it is should not be pitching SM executives. The lady who sent it has seen that BPB is on the Power 150 and felt that I would want to interview her client, the so-called expert. Is it about social media? Conducted via social media? Here now the facts.

Social Media 40

Social Media Interviews Pitching Media 40

PRSay

JULY 23, 2019

Laura Ling is a prolific journalist, with a body of work that includes reporting on slave labor in the Amazon, women’s rights in the Middle East and the energy crisis in sub-Saharan Africa. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life.

Conference 97

Conference Internal International Travel 97

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. With so much competition in the marketplace, how can brands stand out? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. Is there a difference in how you approach PR for these organizations versus for other brands? Social media is incredibly important.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

wiredPRworks

APRIL 27, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Strategy 40

Strategy Case Study Marketing Energy 40

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. But as journalists’ inboxes have become that much more cluttered, they don’t want to expend energy on trying to guess at the meaning behind your pithy wordplay.

Pitching 98

Pitching Consumer How To Education 98

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability.

Training 159

Training Pitching Writing Video 159

Beyond PR

JUNE 12, 2018

They take great pride in being associated with your brand, and they will go out of their way to share their loyalty and recruit new customers to the fold. As a result, you should focus significant energy on identifying and cultivating your superfans. Keep an eye on who is engaging with your social media pages.

Brand 49

Brand Branding Groups Fashion 49

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. And social media also sits at that table.

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Reputation Us

MARCH 4, 2019

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition.

Reputation 79

Reputation Employee Case Study Survey 79

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Brands across the globe dream of the kind of content that the Golden Globes’ night created for Fiji; it was funny, well-played and iconic.”. Publicity Stunts Still Work In The Digital Age.

Marketing 78

Marketing Viral Consumer Agency 78

Reputation Us

MARCH 4, 2019

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. We are in an information based, interactive and “loud” culture; it seems everyone is shouting their news from the rooftops via advertising, media and social media channels in an attempt to out-talk the competition.

Reputation 60

Reputation Employee Case Study Survey 60

Mark My Words

APRIL 9, 2015

Ed Miliband doesn’t do “photo-op politics”; he stands for ideas and substance against the soundbites and style of the Tory brand. From freezing energy prices to reversing some of the cuts that have defined Coalition politics the distinction between Labour and the Conservatives is starker than it was in 2010.

Policies 60

Policies Energy Newspapers Analysis 60

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Brands across the globe dream of the kind of content that the Golden Globes’ night created for Fiji; it was funny, well-played and iconic.”. Publicity Stunts Still Work In The Digital Age.

Marketing 48

Marketing Viral Consumer Agency 48

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. Publishers because we own media, and this is what a publisher does. Thus, we are part of the decision-making process.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

Apparel 106

Apparel Public Affairs Training Corporate 106

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. It worked, too. The national tournament.

Journalism 70

Journalism Local Social Media Twitter 70

Waxing UnLyrical

OCTOBER 10, 2016

But however it was – whether through a local social media event, or because we’re both connected to Johns Hopkins, or then through ColorComm – I was always impressed by her indefatigable energy and willingness to lend a hand. Why do you care about Social PR? Social PR makes the world go around.

Measurement 40

Measurement Energy Retail Creativity 40

Waxing UnLyrical

SEPTEMBER 30, 2010

Besides that, Justine is high-energy and loves making music videos and parodies; she is an individual who I picture would never be at a loss for words. He does his best to stay informed on politics, tech, music, cultures, and social media. Great point about personal branding. Justine ( iJustine ) Does she like Apple?

YouTube 54

YouTube Video Measurement Print 54

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. She’s done an extensive survey and in-dedpth interviews. In that internship, she handles all the social media of the university’s fundraising office.

Sports 0

Sports Leadership Internal International 0