ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

Some organizations feel their employees, customers, and stakeholders want them to speak out in a crisis situation. Some research suggests that customers want brands to take a position on the issues that matter to them. They rely on a highly qualified workforce that includes immigrants and are credible opponents to such policies.

Publicity 212

Publicity Corporate Employee Sports 212

5W PR

JANUARY 15, 2024

This includes employees, customers, investors, the media, and the broader community. Communicating the reasons behind changes, outlining the benefits, and addressing concerns proactively can garner support from employees and other stakeholders.

Communications 78

Communications Policies Product Launch Reputation 78

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Training 195

Training Media Training Reputation Crisis Communications 195

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. Being kind is a long-term investment in your brand. Show me the money!

Leadership 71

Leadership Reputation Employee Hotels 71

ImPRessions - Crenshaw Communications

APRIL 13, 2023

People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. How we can be the change As a person of color, I am drawn to companies with a diverse employee base. It’s a PR agency with fewer than 25 employees, and more than a third are people of color.

Employee 156

Employee Community Groups Interviews 156

PRSay

AUGUST 8, 2022

As boundaries blur between political, social and business arenas, more Americans are turning to the private sector for leadership, says a new report from FTI Consulting , one of the largest business advisory firms in the world. If we don’t live by those values, we lose the integrity and loyalty of our employees.

Employee 177

Employee Survey Policies Leadership 177

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Executive Thought Leadership.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.

Community 189

Community Brand Branding Advertising 189

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Your communications team owns your company’s earned media, which is key to building the trust amongst all of your stakeholders, be it customers, employees or investors.

Communications 248

Communications Corporate Reputation Employee 248

PRSay

APRIL 12, 2024

For the annual Global Communication Report, researchers at the USC Center for Public Relations surveyed PR professionals, investors, large company employees and consumers to study stakeholder expectations in a polarized political climate. Wielding social media as their weapon, stakeholders have the power to protect or damage a brand.

Report 87

Report Corporate Employee Policies 87

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . We had a book published out of that big project in 2021 – PR Women with Influence: Breaking Through the Ethical and Leadership Challenges.

Ethics 52

Ethics Leadership Training Study 52

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue. The days of leadership announcing new policies with a memo or email are over.

Internal 147

Internal International Employee Mobile 147

PR in High Definition

MAY 31, 2022

As revealed in Netflix’s new documentary , ‘White Hot: The Rise and Fall of Abercrombie and Fitch’ , today’s company is very different from the brand of the 1990s and early 2000s. Instead, racist and exclusionary policies were embedded within the company’s culture. Leadership and reputation.

Reputation 62

Reputation Policies Leadership Company 62

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

No brand is immune from a reckoning with the consequences of inattention to sexual harassment and inequality in the workplace. The brand enjoyed huge early success, in part due to the real-life story of founder Kevin Plank. Under Armour isn’t alone among sportswear brands in needing to clean up its culture.

Reputation 165

Reputation Apparel System Corporate 165

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

I shared my perspective that brands can’t and shouldn’t always shy away from controversy, ending with the quote, “You can’t put your head in a hole, shrink back, and avoid the entire dialogue.”. For major brands, it’s getting harder sit on the sidelines. The quote seems almost quaint after this weekend’s events.

Brand 120

Brand Branding Travel Policies 120

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”. Corporate leadership recognizes the critical importance of getting everybody on the same page – no easy task in organizations with 20,000 employees. Over 80% of companies now have an employee social media policy.

Trends 199

Trends Corporate Employee Analysis 199

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. Want inspiration? PricewaterhouseCoopers.

How To 120

How To Media Employee Policies 120

Landis PR

MAY 15, 2023

Is this issue authentic to our brand? Look at your employee policies, hiring practices, CSR, and more. It’s always puzzling to hear that leadership from an organization was shocked that their communication team and/or CSR teams were wading into controversial topics. How will this impact employees?

Company 52

Company Employee Leadership Policies 52

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

They quickly adjusted their projections and looked forward to four years of deregulation and business-friendly policies. A strong social position may not be as useful for attracting new customers as it is for deepening existing relationships with employees, partners, and existing customers. No one does this better than a corporate CEO.

Corporate 149

Corporate Policies Privacy Construction 149

ImPRessions - Crenshaw Communications

JULY 24, 2018

Some brands spoke out in response to crises, while others may have created crises by speaking out. Two weeks ago office coworking company WeWork announced that, for environmental reasons, it will not serve meat inside its facilities, nor will employees be allowed to expense client dinners that include meat. Ambien is woke.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

PRSay

JULY 14, 2020

But for my team at MediaSource , transparency has been the best policy. From the first week of the lockdowns, I wanted to be sure that my employees knew that the situation was fluid, that we would be assessing things as we went and that their jobs were safe. That extended to my own personal life when I became part of the story.

System 158

System Community Social Media Employee 158

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities. Follow your gut.”

Company 189

Company Employee Internal International 189

Barokas

AUGUST 22, 2019

Company culture rests on the values every employee brings with them to the office each day. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your customers believe in your organization like your employees do, it means more business. New research from Inc.

Customer Service 84

Customer Service Company Strategy Communications 84

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Embrace competition.

B2B 232

B2B Agency Energy Media Relations 232

PR in High Definition

MARCH 24, 2020

There’s an insurance policy for everything these days – and we mean that literally. We’ve all heard about catastrophic events that can seemingly break brands in seconds. I usually cast my mind back to Ratner in 1992 and Domino’s in 2009, but it’s also true that many brands have more resilience, even to strongly adverse effects.

Insurance 73

Insurance Insurance Reputation Policies 73

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes. The language fits the Tesla brand: aloof, calculated, and confident.

Crisis 136

Crisis Privacy Airlines Facebook 136

PRSay

SEPTEMBER 6, 2022

What opportunities has the phenomenon of people quitting their jobs in large numbers provided for employees — especially women? I think that striving to reach younger audiences presents is an excellent opportunity for legacy news brands. The two are connected. The Great Resignation” has been making headlines for the past year.

Journalism 148

Journalism Newspapers Policies Writing 148

Doctor Spin

APRIL 17, 2023

They offer free shipping and returns, a 365-day return policy, and a 24/7 customer service line. Southwest Airlines employees celebrate passenger’s 104th birthday. The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. Nordstrom Press Room. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PRSay

OCTOBER 27, 2020

Meanwhile, some affirmative action policies have turned into percentage quotas, where every racial group “is scrambling for a piece of the corporate pie and we find ourselves in a zero-sum game.”. That sore… has played on repeat for 24 hours on news channels, and it is all a direct result of unchecked racism.”. Building allies.

Education 161

Education Conference Employee Policies 161

Landis PR

NOVEMBER 1, 2021

What is our key messaging, brand voice and tagline? Most communications teams are (or should be) scanning the internet daily for brand mentions by media outlets, in social channels and other chatter sources out there. Your brand promises aren’t just a marketing exercise. Your brand promises aren’t just a marketing exercise.

Reputation 52

Reputation Customer Service Analysis Exercises 52

Stephen Waddington

MARCH 24, 2019

Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days. It will almost certainly require a new type of politician to provide leadership to help the UK thrive. A recent article tackles the fractures in the UK exposed by Brexit.

Tools 69

Tools Insurance Insurance Handbook 69

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136