ImPRessions - Crenshaw Communications

JULY 21, 2021

Yet I admit to following the billionaire space race, if only to observe the comms strategies behind each brand. He’s his own best brand spokesperson, and he always delivers. The rocket system is boldly dubbed New Shepard, after the Mercury astronaut, and its maiden voyage crew included something for everyone, PR-wise.

Tourism 310

Tourism Travel Government System 310

Reputation Us

JUNE 14, 2021

Our employees and community members are invested in these causes. For BLM, we support our Black members and our Employee Resource Group painted signs in support of BLM. We created a GED scholarship for “For Oak Cliff,” a charity that focuses on overcoming systemic oppression through education. Spooner: It’s in everything we do.

Reputation 148

Reputation Financial Community Employee 148

PRSay

NOVEMBER 29, 2023

In today’s polarized social and political environment, the idea that “If you don’t say something, you’re saying something” seems to be holding true for companies and brands, Omodt said. In the latter case, “you’ve got to be careful not to escalate internal conflict and create this silent, resentful minority” in your workforce.

Leadership 105

Leadership Employee Crisis Management Resources 105

Landis PR

SEPTEMBER 21, 2023

Fundamentally being values-aligned enabled the tribes to develop resources and infrastructure benefitting their community including: social services networks, healthcare, education, their own primary school system and an accredited community college system. Those efforts are recognized and that helps differentiate your brand.

Company 64

Company Employee Community Healthcare 64

PRSay

NOVEMBER 18, 2022

If the dollar weakens and an alliance of new payment systems arises from India, China and Russia, how can U.S. Chief executive officers said they want communications to promote their brands and to gain more exposure for their companies and corporate reputations in the media. businesses plan for that possibility?

Communications 86

Communications Conference Survey Corporate 86

NewsWhip

JANUARY 26, 2023

As the world’s largest restaurant chain and arguably the most recognizable brand image that exists, McDonald’s is always a topic of interest to publishers. There are several ways media monitoring tools can be meaningful to a brand like McDonald’s, but there are a few areas the team specifically likes to focus on.

Communications 78

Communications Local System Data 78

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. It motivates employees and managers alike and promotes a healthy and positive workplace culture. The key to this is a strengths-based attitude.

B2C 73

B2C B2B Agency Trends 73

Onclusive

SEPTEMBER 27, 2017

For brands, however, this rapid-response, multi-channel crisis storm can produce scary challenges: a situation that once took weeks to unfold can now grow into a crisis in a matter of hours. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

The Hoffman Agency

NOVEMBER 21, 2023

The talent shortage was a predictable focal point in a recent discussion with supply chain leaders, underscoring the critical role of the brand in any resilience strategy. Other areas of focus included the need for a collaborative rather than transactional approach, and for robust internal processes that allow transformation to take root.

Brand 36

Brand Branding System Technology 36

Stern + Associates

OCTOBER 24, 2023

How do you motivate employees and influence customers in positive directions? Co-author of the international bestseller “ Nudge: Improving Decisions About Health, Wealth, and Happiness ” with Richard Thaler, Sunstein has become world renowned for his key insights into decision-making processes. How do leaders bring about change?

Tools 110

Tools Employee Government Strategy 110

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled. It’s an original perspective.

Communications 129

Communications Software Internal International 129

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. Next, you must identify the official spokesperson(s) and invest in training them thoroughly on how to speak about the brand. Defining The Threats.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. There is less flexibility when it comes to corporate identity/design and brand issues.

Local 94

Local Internal International Crisis 94

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How much does public relations cost?

Interviews 101

Interviews Publicity Technology Social Media 101

PRSay

AUGUST 15, 2019

Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Despite the traditional image of an employee at a desk in an office, a significant proportion of today’s workforce is deskless. A recent report estimated that deskless employees make up 80 percent of the global workforce.

Communications 107

Communications Employee Enterprise Local 107

Katie Paine's Measurement Blog

MAY 25, 2023

After about six hours of discussion, we all agreed that their goals were to “Increase trust and engagement among employees and volunteers.” You need the PR equivalent of a customer relationship management (CRM) system that can keep track of all your media contacts, what you’ve pitched them on, and whether they’ve run any stories.

Measurement 52

Measurement Communications Survey System 52

PR Job Coach

NOVEMBER 26, 2020

Patti is known as an inspirational leader, innovative thinker, problem-solver, growth driver, passionate brand steward and both an agent for change and a counselor during that change. It could be a part time gig for a task that you can do in a time frame much shorter or at a cost much less than a full time employee.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. On Monday CEO Sundar Pichai told employees that the memo had violated company rules.

Google 185

Google Reputation Engineering Internal 185

Reputation Us

APRIL 22, 2020

Reputation management starts internally first by listening and knowing what your board, executives, staff and customers feel about your culture, products and systems. Consider these three audiences in building repulations as you effectively navigate through the digital age: Internal audience. External audience.

Publicity 97

Publicity Reputation Internal International 97

ImPRessions - Crenshaw Communications

OCTOBER 13, 2017

” It seems unlikely that any business would try to rebrand in two days (and the rumors have been floating for at least that long), but no brand image expert could blame Weinstein senior management for wanting to distance the company from the name. To distract from internal problems. To generate publicity about the business.

Crisis 136

Crisis Airlines Reputation Internal 136

Buzzstream

MAY 12, 2020

For many managers and employees, the last few weeks has been the first time in their careers that they have worked from home, or had to manage remote employees. Tools and Systems. Most remote work transitions succeed or fail based on the way in which they facilitate communication between their employees. Communication.

Strategy 102

Strategy Employee System Tools 102

The Hoffman Agency

OCTOBER 19, 2023

October 10 is World Mental Health Day, a day we assign immense value and approach with respect for all our employees. employees are spread throughout the country, this benefit ensures that you get a head start on your weekend, no matter the time zone. And as many of our U.S. While we designate 3 p.m.

Employee 45

Employee Fashion Mobile Industry 45

PR Fuel

MAY 31, 2022

Moreover, before putting out any information, hold a staff meeting with your internal employees and put together a strategy. Showing the public that you took the initiative and made things better adds to your brand. Suddenly, the world’s foremost brand found itself in a crisis.

Crisis Management 91

Crisis Management Crisis Local System 91

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. We need to ask ourselves these questions: What are the impacts on brands? Turn off commenting systems. What do we do with this information? Who are they?

Conference 113

Conference Communications Storytelling Social Media 113

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

NewsWhip

FEBRUARY 26, 2021

When brands are more trusted than media and other Trust Barometer findings. Tonia Ries is the Executive Director of Intellectual Property at Edelman, a role that includes stewardship of the Edelman Trust Barometer, the largest global survey and foremost authority on trust in institutions and brands. FEBRUARY 26, 2021. Watch webinar.

Brand 78

Brand Branding Media Government 78

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Takeaway: If you want to see a good example of data in PR, take a look at Kastle Systems. What do they find credible?

Journalism 130

Journalism Media Relations Report Media 130

Mindful Marketing

JUNE 27, 2020

Likewise, today’s customers increasingly care about the ethos of the brands they support. It will take hard, long-term work and commitment in order to combat deep-seated and systemic racism. However, on the other side of this endeavor are meaningful relationships and networks with communities of color.

Real Estate 111

Real Estate Community Employee Education 111

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. Communicating Your Brand to Diverse Audiences.

Leadership 62

Leadership Policies Engineering Technology 62

Presspage

MAY 29, 2017

Internal communication Why do these communication problems between PR and other departments in an organization exist? The PR team itself has a critical role to play in creating systems and workflows for effective crisis management AND prevention. The PR team is only called in to fix things when a crisis has already started.

Journalism 79

Journalism Airlines Brand Branding 79

Sword and the Script

MAY 3, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% An animated GIF shows this is a manual process – where a PR can associate articles in the coverage dashboard to pitches sent through the system. That was true then – and it’s true today.

Software 100

Software Study Pitching Analysis 100

Melissa Agnes

MAY 21, 2014

Organizations put a lot of pressure on themselves when what they need to realize is that they’re made up of humans, humans make mistakes and the humans behind your brand are what connect you on an emotional level with your stakeholders. “If hacked means somebody internally gave away your password, then that’s not a hack.”

Case Study 213

Case Study Crisis Study System 213

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Establish crisis monitoring and alert systems. Managers and supervisors. Department leaders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Wadds Inc.

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled. It’s an original perspective.

Communications 59

Communications Software Internal International 59