Deirdre Breakenridge

DECEMBER 22, 2015

Now that I’m 25+ years into my career, I’ve experienced leadership as both a part of an individual’s personality and natural ability, as well as what he or she learns through education, mentoring and training. For me, leadership is not about what you say you’re going to do or your process to get there. … Read more.

Leadership 150

Leadership Twitter Interviews Training 150

Stern + Associates

FEBRUARY 1, 2024

Any organization’s upcoming meeting agenda, professional development, or executive education sessions – during Black History Month and beyond – would be well-rounded with the research-backed insights and perspectives different from those held within many organizations. Leadership that Harnesses the Power of a Team Linda A. Hill, Ph.D.

Leadership 108

Leadership Ethics Education Technology 108

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. The company had achieved a true thought leadership status. The results were clear and measurable.

B2B 105

B2B Leadership Marketing Blogging 105

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. NEO Messaging applications for communications & PR pros.

How To 370

How To Biotechnology Case Study Leadership 370

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

Cision

APRIL 26, 2017

This presents a huge opportunity for brands to tell newsworthy stories in a variety of formats; by doing so, they can use content as a tool for building brand credibility and thought leadership, educating and entertaining their audiences and driving the business forward with a carefully considered earned media strategy.

Infographics 266

Infographics Brand Branding Video 266

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. Here are five of the most common. Traditional Trend Piece.

Leadership 353

Leadership Insurance Insurance B2B 353

5W PR

MARCH 28, 2024

Financial education Financial PR initiatives can be designed to demystify complex financial concepts and products for the public. Press releases, thought leadership articles, and educational content creation campaigns can make tough financial topics easy and informative.

Company 78

Company Publicity Financial Crisis Communications 78

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Newsjacking involves injecting your brand into a breaking news story that isn’t generated by your organization. When done correctly, it can generate extensive media coverage and reinforce expertise or even leadership. . Branded content pays long-term dividends. — Media can have short memories.

How To 334

How To Media Healthcare Survey 334

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Further, they often focus on larger companies and brands. Others require membership fees. Trade readers are a niche audience . — .

B2B 319

B2B Company SMB Automotive 319

5W PR

AUGUST 22, 2019

5WPR attended the American Spa CBD Summit in Denver this month, which brought together leading doctors, researchers, spa professionals, product manufacturers and wellness experts to educate on and further the evolution of this ever-booming category. The #1 question asked of brands on site was, “How are you different?

Brand 121

Brand Branding Retail Education 121

Karen Freberg

JANUARY 20, 2020

I am thrilled we will have the Educators Summit again at Cannes Lions this year! This event would not have happened without the investment, support, and leadership of Steve Latham. What has been exciting is to be able to see who will be attending as far as educators and schools go.

Education 56

Education Industry Case Study Conference 56

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

A good PR plan communicates business leadership. For a regional credit union, we built upon an existing educational campaign to promote financial literacy for member companies and their employees through seminars and collateral materials. PR helps a brand punch above its weight.

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Social content has a humanizing effect on a brand, making it and the resulting conversation more authentic. A strong leader is expected to be a brand ambassador, a voice for corporate reputation, and even a social media influencer.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Episodes are released almost daily, aimed to inspire and educate would-be entrepreneurs. Hoffman and his guests talk about entrepreneurship, leadership, strategy, management and more. Guests share the stories and strategies that helped them grow their startups into well-known successful brands.

Agency 401

Agency Interviews Education Television 401

Landis PR

JANUARY 30, 2024

There’s a need for education when discussing how PR can drive revenue. With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

5W PR

JUNE 15, 2022

Most cannabis brands make the mistake of not honing in on their PR efforts and simply hoping that they’ll be good enough to generate positive results. However, even with a little bit more effort, cannabis brands can use PR to streamline the buying journey while generating positive media coverage. Brand Awareness.

Brand 88

Brand Branding Consumer Pitching 88

Stern + Associates

JANUARY 24, 2023

Any organization’s upcoming meeting agenda, professional development, or executive education sessions – during Black History Month and beyond – would be well-rounded with the research-backed insights and perspectives different from those held within many organizations. Leadership that Harnesses the Power of a Team Linda A. Hill, Ph.D.

Leadership 90

Leadership Ethics Education Technology 90

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. One form of content that works particularly well for B2B brands is the white paper.

Case Study 390

Case Study B2B Study Interviews 390

Stephen Waddington

MAY 9, 2020

It’s led to a saturation and brands struggling to cut through. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels. You can publish beautiful branded content via Instagram and Facebook. Most outdoor, experiential, events, meetings and print simply don’t work.

Brand 157

Brand Branding Travel Crisis 157

PRSay

MARCH 29, 2018

Members of PRSA’s Counselors to Higher Education Section will meet April 11–13 in Nashville, Tenn. Communicators in higher education, especially at liberal arts colleges, face extreme pressure to show the value of this type of educational experience. for their annual Senior Summit.

Education 63

Education Communications Privacy Construction 63

ImPRessions - Crenshaw Communications

APRIL 13, 2023

People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. Being able to channel first-hand experience to identify different solutions for a company’s diverse audiences not only reflects genuine brand initiatives, but ultimately yields stronger campaigns.

Employee 156

Employee Community Groups Interviews 156

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 150

How To Employee Leadership Nonprofit 150

PRSay

AUGUST 19, 2021

Why did you decide to pursue leadership roles within the Maryland Chapter, and then at the national level? Before long, I had earned the Chapter’s Educator of the Year award, joined the board and was serving on several committees. I was also appointed to the national PRSA Educational Affairs Committee.

Meeting 195

Meeting Education Ethics Leadership 195

ImPRessions - Crenshaw Communications

JUNE 23, 2020

PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. A piece of content like a guest post, bylined article, or op/ed is a useful way to keep a brand executive relevant and generate exposure for his organization. One staple from the B2B PR toolbox is contributed content.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

5W PR

JANUARY 15, 2024

Supporting marketing and branding initiatives Strategic communications align closely with marketing and branding efforts. A cohesive communication strategy reinforces brand messaging, ensuring that it permeates various channels consistently.

Communications 78

Communications Policies Product Launch Reputation 78

Cision

AUGUST 4, 2016

Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Uncover what already exists by revisiting your brand’s mission and goals. Brands will likely have a more casual tone with employees, whereas prospects may get a more educational tone.

Brand 120

Brand Branding Guidelines Storytelling 120

Onclusive

MAY 4, 2020

The role of public relations is to positively place a brand into news stories. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. They need to be educated, entertained and enlightened.

Crisis 464

Crisis Publicity Exercises Trends 464

The Hoyt Organization

APRIL 23, 2024

Incorporate Thought Leadership As part of your non-profit PR strategy, it’s essential to position yourself as a thought leader in its field. Thought leadership involves showcasing your organization’s expertise and perspectives on relevant issues and current events.

Strategy 75

Strategy Nonprofit Social Media Leadership 75

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 120

How To Employee Leadership Nonprofit 120

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Brands will need to become more human. The Results: From a Pilot Blog to a Global Media Brand. The approach isn’t just growing the brand’s audience. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

5W PR

OCTOBER 31, 2023

Counselors to Higher Education (CHE): The CHE celebrates its 25th anniversary and explores the “Power of Voice” in higher education communications and marketing. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. But that awareness may be of the brand involved, or maybe just the problem it addresses. Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves.

Storytelling 233

Storytelling Education Software LinkedIn 233

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Sales Reps – Thought Leadership Rainmakers. It’s education. But it’s also increasingly important to lead generation and sales.

Leadership 81

Leadership Reputation Measurement Video 81

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. This blog was crowd-sourced by the team of thought leadership communications experts at Stern Strategy Group. Time to flood the airwaves!

How To 98

How To Corporate Storytelling Conference 98