Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the brand or PR agency behind the media tour, you will be driving the action. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120

Deirdre Breakenridge

APRIL 13, 2015

Newspapers, magazines and radio stations never had those resources to start with. To see all 5 Media Trends that are affecting how a brand should be presenting its news content download the full report or watch the video of the webinar with Sally Falkow, Wendy Marx and Rebekah Iliff. Now every news website needs video.

Video 150

Video Trends Radio Newspapers 150

Cision

JUNE 22, 2017

You may also develop audio versions for local and national radio. A professionally produced package for PSA can make a good first impression, however, many broadcasters prefer to only receive the content electronically via an easily downloadable file. Conversely, a longer version is appropriate for an organizations’ website.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Beyond PR

SEPTEMBER 22, 2016

And now the explosion of podcasts has democratized radio. Pretty much anyone with a computer can host a digital radio show. And now brands have begun experimenting with podcasts as well. Brands such as GE, Prudential and Netflix have all launched podcasts within the past year. Today, it’s different.

Brand 40

Brand Branding Radio Education 40

Beyond PR

APRIL 5, 2016

While these are the thoughts that come to mind when planning a much-needed trip, brands must deal with similar concerns when planning their next step. If your PR and marketing strategy is going to deliver results, you have to answer questions like: Who is talking about our brand? What trends are impacting our industry? Take action.

Brand 40

Brand Branding Media Airlines 40

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. Sensitivity to local issues, cultural nuances, and global perspectives is crucial to maintain a positive brand image. For more statistics on Hong Kong and to download the author’s full bio and market report, click here. More info here.

Marketing 92

Marketing Local Crisis Management Internal 92

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The university radio or TV station. One answer may surprise you. The college newspaper. Community college newsletters or magazines.

Radio 69

Radio Newspapers Print Media 69

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Beyond PR

JUNE 29, 2016

shows the marketing methods rated most effective by B2B and B2C senior marketers are “pull” methods – methods that empower users to opt into their interactions with brands. ” While these earned media tactics may be more labor intensive than paid media, many brands are waking up to the reasons they’re a must.

Media 75

Media B2C B2B Nonprofit 75

MaccaPR

SEPTEMBER 9, 2019

Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers. Notably, the chain’s African-American fan base responded spontaneously, celebrating their affection for the brand. 5 – Prepare For Success While Your Brand Gets Ready for Disaster.

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Twitter Marketing Social Media Viral 105

Cision

AUGUST 4, 2015

On that Monday, Rand Paul addressed questions on the subject when he appeared on a morning radio interview. Cision’s “Social Media and the MMR Vaccine: Conversations and Controversy” white paper analyzes media coverage by brand, share of voice, thematic positioning and market opportunities.

Radio 120

Radio Interviews Print Travel 120

Public Relations Sydney

OCTOBER 26, 2014

The more times your target audience hears, reads or learns your key messages, the better recall they will have about your brand. And when you’re being interviewed for TV, radio or in print, you will feel better prepared. For more great tips download our free PR eBook by clicking the button below.

How To 76

How To eBook Radio Print 76

Shift Communications

JANUARY 3, 2017

When pressed on the “why” behind this ask, these same clients and prospects often point to the goal of broader brand awareness. Nonetheless, often broad brand awareness actually isn’t what many businesses need or what helps move the dial and achieve even more mission critical things, like surpassing sales target goals.

Media 104

Media Training Technology Consumer 104

Cision

AUGUST 20, 2015

A: Analytics across podcast hosting services are fairly similar (downloads by episode). On Libsyn, the analytics get really in-depth with the $20/month plan, but you can get “basic statistics” (downloads by day, month and year) for less. Q: Do you think it’s best to call your podcast a radio show? Or a podcast?

Skype 120

Skype Software Analytics Interviews 120

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Shift Communications

JANUARY 26, 2015

Edison Research’s report also discovered that for those who listen to podcasts, they listen to podcasts more than any other form of audio, including AM/FM radio and owned music. For marketers in fiercely competitive industries, this can cement loyalty to your brand. It can build loyalty and positive sentiment towards your brand.

Radio 60

Radio Viral Content Marketing Study 60

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When deciding whether a virtual media tour is a smart option for your brand, Risa encourages communicators to consider the following benefits: Satellite media tours save on travel and time. DO Go Digital.

Strategy 40

Strategy Media Radio How To 40

Stephen Waddington

JUNE 23, 2019

Follow this link if you want to download the complete blockbuster otherwise read on. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s an area that brands should investigate. #6 Meeker is a founder of Bond Capital and a former Kleiner Perkins partner. I’m a big fan of her work.

Report 81

Report YouTube Privacy Web 81

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. To break through the clutter, brands are now paying influencers to reach their admirers and devotees.

How To 198

How To Real Estate Web Case Study 198

PR 20/20

MARCH 15, 2021

Then, it’s time to move into some fun stuff—your branding. Adding your branding will help make the build out of individual assets—think emails, landing pages, CTAs—quickly and easily match your existing branding. Here, you’ll add: Your brand logo. Brand colors, including your primary color, and several secondary colors.

How To 97

How To Knowledge Base Survey Technology 97

Beyond PR

AUGUST 23, 2016

Earned media helps a brand create buzz and generate conversations, often via a credible third-party. In addition to pitching TV and radio producers, adding blogs and websites to your SMT schedule is a great idea and an effective way to hyper-target your target audience.

Marketing 40

Marketing Media Radio Local 40

Public Relations Sydney

NOVEMBER 16, 2014

Read their articles, view their broadcasts or listen to their radio programs to get a sense of what they report on. For more great tips download our free PR eBook “How to Use PR to Get Amazing Results” by clicking the button below.

Local 90

Local Social Media eBook Meeting 90

Shift Communications

DECEMBER 1, 2016

It was totally unique – a perfect vehicle for CEO branding and hook for a reporter focused on culture. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. The story was begging to be told.

Strategy 60

Strategy Print Insurance Insurance 60

Beyond PR

JUNE 22, 2017

You may also develop audio versions for local and national radio. A professionally produced package for PSA can make a good first impression, however, many broadcasters prefer to only receive the content electronically via an easily downloadable file. Conversely, a longer version is appropriate for an organizations’ website.

Publicity 71

Publicity Real Estate Nonprofit Television 71

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Representation of Brand Message. “On And you can’t get buy-in unless you can quantify your previous programs’ success. is the earned media driving?

Report 40

Report Media Television Radio 40

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 88

Viral Marketing Guidelines Local 88

PR Fuel

MAY 13, 2021

Press releases can also help you boost brand awareness and build your credibility. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. They won’t have to worry about visiting a link or waiting for a document to download. Don’t miss a chance to boost brand awareness.

How To 65

How To Pitching Writing Social Media 65

PR 20/20

FEBRUARY 6, 2020

According to Joe Pulizzi’s website , the podcast “has generated millions of downloads from over 150 countries.”. Breaking Brand. The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Overview: How do you create a brand from scratch?

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Marketing Conference Content Marketing Agency 74

Katie Paine's Measurement Blog

MAY 25, 2023

4 I need daily monitoring reports on issues and crises that might affect my brand, and they must include social and traditional media. 9 I need to monitor radio and TV coverage. But if monitoring broadcasts is important, and you may want to download a real video, then you’ll need to go with one of these three.

Measurement 52

Measurement Communications Survey System 52

Beyond PR

APRIL 8, 2016

Trying to gain media coverage for your brand or clients can often feel like an unending uphill battle. Before making the move to PR, Sharp was a video journalist, with experience in TV, radio and newspaper reporting. Then, when you do have a release you want them to cover, don’t just pitch the content or your brand.

Communications 40

Communications Media Pitching Radio 40

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. 20) Mack Collier. What’s up, Socials!

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. Content enhances and supports our brands. You listen.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Beyond PR

MAY 17, 2018

Download the 2018 Global State of the Media Report. Both Choi and Forsythe would consider using infographics or videos provided by brands, as long as they meet journalism quality standards. Bryan makes regular appearances on Canada’s CTV News and SiriusXM radio. Learn Valuable Insights From Journalists Around the World!

Infographics 54

Infographics Print Video Real Estate 54

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. My degree is in mass comm and I went to school for a career in radio. A5: It was when I worked remotely for a publishing company. measurePR #PRStudChat #measurepr. A3: Hard to say. What did for sure?

Measurement 40

Measurement Nonprofit Education Social Media 40

Beyond PR

AUGUST 5, 2016

With many of the high-profile events not starting until the evening, media organizations and brands used the days to make their mark with panels, breakfasts and other events. It was also an honor to see one of the nation’s top political reporters, Bob Schieffer, who sat down for a live interview with CBS Radio News.

Marketing 40

Marketing Interviews Creativity Groups 40

Norton's Notes

SEPTEMBER 25, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] 90% of apps that are downloaded are free not paid! From porn stars to fashion bloggers!

Marketing 28

Marketing Employee Wikipedia Data 28

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. To break through the clutter, brands are now paying influencers to reach their admirers and devotees.

Real Estate 57

Real Estate How To Web Case Study 57