Beyond PR

JUNE 29, 2016

shows the marketing methods rated most effective by B2B and B2C senior marketers are “pull” methods – methods that empower users to opt into their interactions with brands. ” While these earned media tactics may be more labor intensive than paid media, many brands are waking up to the reasons they’re a must.

Media 75

Media B2C B2B Nonprofit 75

Public Relations Sydney

OCTOBER 26, 2014

The more times your target audience hears, reads or learns your key messages, the better recall they will have about your brand. And when you’re being interviewed for TV, radio or in print, you will feel better prepared. For more great tips download our free PR eBook by clicking the button below.

How To 76

How To eBook Radio Print 76

Stephen Waddington

JUNE 23, 2019

Follow this link if you want to download the complete blockbuster otherwise read on. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 It’s an area that brands should investigate. #6 Meeker is a founder of Bond Capital and a former Kleiner Perkins partner. I’m a big fan of her work.

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Report YouTube Privacy Web 81

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Representation of Brand Message. “On And you can’t get buy-in unless you can quantify your previous programs’ success. is the earned media driving?

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Report Media Television Radio 40

Cision

AUGUST 4, 2015

Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine. On that Monday, Rand Paul addressed questions on the subject when he appeared on a morning radio interview.

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Radio Interviews Print Travel 120

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. Sensitivity to local issues, cultural nuances, and global perspectives is crucial to maintain a positive brand image. For more statistics on Hong Kong and to download the author’s full bio and market report, click here. More info here.

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Marketing Local Crisis Management International 93

Shift Communications

DECEMBER 1, 2016

It was totally unique – a perfect vehicle for CEO branding and hook for a reporter focused on culture. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. The story was begging to be told.

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Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When deciding whether a virtual media tour is a smart option for your brand, Risa encourages communicators to consider the following benefits: Satellite media tours save on travel and time. DO Go Digital.

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Strategy Media Radio How To 40

Katie Paine's Measurement Blog

MAY 25, 2023

The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses. 4 I need daily monitoring reports on issues and crises that might affect my brand, and they must include social and traditional media.

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Measurement Communications Survey System 52

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. million worth of media coverage. GUINNESS WORLD RECORDS Secret #2: Cause Marketing.

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Viral Marketing Guidelines Local 88

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Download the 2018 Global State of the Media Report. Both Choi and Forsythe would consider using infographics or videos provided by brands, as long as they meet journalism quality standards.

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Infographics Print Video Real Estate 54

Waxing UnLyrical

JANUARY 26, 2011

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# When you “like&# a page; 2. Like mentioned.

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Facebook Privacy Twitter Social Media 107

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. 20) Mack Collier. What’s up, Socials!

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Social Media Marketing Pinterest Media 120