Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign!

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

JUNE 29, 2016

Ed Chambliss, president of Phelps, says all brands should use analytics to help guide their actions. In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact. Analytics can tell you.

Analytics 215

Analytics Measurement Big Data Data 215

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign!

Crisis 62

Crisis Instagram Social Media Facebook 62

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. Industry or Workplace Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. ” Run an ad in a newspaper and it needs to be labeled as an ad. Include a link in an online news piece, though, or pay an influencer to promote your brand in their blog post and it gets a bit murkier.

Pitching 174

Pitching Journalism Video Advertising 174

Rock the Status Quo

FEBRUARY 17, 2016

Not only are they breaking their brand promise (very bad for trust and reputation!), we expect dozens of pickups on newspapers that aren’t even relevant to our local news – does a small business in Phoenix care about the Boston Globe? Of course it did!! but they’re stealing our money and getting away with it.

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

Not only are they breaking their brand promise (very bad for trust and reputation!), we expect dozens of pickups on newspapers that aren’t even relevant to our local news – does a small business in Phoenix care about the Boston Globe? Of course it did!! but they’re stealing our money and getting away with it.

Engineering 100

Engineering Newspapers Google Banking 100

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. In the end, a full package to a reporter is the best course of action, and that package often includes: Consumer messaging – even if your client is a B2B company, you need to focus on how it impacts the Average Joe.

Media 100

Media Data B2B Pitching 100

5W PR

APRIL 8, 2021

Before the internet, press releases used to only get sent to journalists, and if they were considered to be subpar by the newspaper, they would never get published. If you do this, you just might get a phone call that requests an interview. Are you aiming to create brand awareness of your website or products? Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. Does that mean I never have moments of panic? If so, how?

Local 120

Local Retail Newspapers Sports 120

The Resolution Blog

APRIL 9, 2019

I’ve worked with everyone from food and entertainment brands to industrial and financial organisations. I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. It’s still siloed.

Marketing 120

Marketing Analytics Measurement Data 120

Ethical Voices

SEPTEMBER 19, 2022

I was working with the Heineken brands, and then my current boss, Anthony Larmon who’s our Regional Managing Director, sent me a message out of the blue, I’d never met the man, and said, “Hey, we’re setting up ERA Cambodia. The private newspapers are affiliated with certain groups, so they are pro certain things.

Ethics 83

Ethics Radio Sports Facebook 83

Journalistics

APRIL 17, 2013

Like any good marketing catchphrases, this one has probably run its course. When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN.

Brand 52

Brand Branding Media Local 52

PR in High Definition

APRIL 25, 2018

In some cases, however, business leaders are more than just synonymous with a brand, sometimes they ARE the brand. As a result, they have to act like a brand, as they have a significant impact on their company’s ability to win and maintain the trust of their customers. Just look at Elon Musk and Richard Branson.

Privacy 63

Privacy Newspapers Data Reputation 63

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. We all understand intuitively what “kicking butt” represents for our particular brand or organization.

Measurement 100

Measurement Advertising Advertising eBook 100

The Hoffman Agency

FEBRUARY 1, 2021

The answer to his question is, of course, that it’s relatively straightforward providing you dig into your wallet for some advertising. The client was desperate to get some exposure in it (for himself, I’d add — he was expecting an interview with the publication), but had little to no regard to the editorial integrity involved.

Publicity 36

Publicity How To Agency Pitching 36

PR in High Definition

APRIL 25, 2018

In some cases, however, business leaders are more than just synonymous with a brand, sometimes they ARE the brand. As a result, they have to act like a brand, as they have a significant impact on their company’s ability to win and maintain the trust of their customers. Just look at Elon Musk and Richard Branson.

Privacy 48

Privacy Newspapers Data Reputation 48

The Resolution Blog

MAY 7, 2019

Of course, humans can intervene and put it back on the right path if it veers off, but machine learning is ultimately what’s at the core of AI. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling.

Technology 120

Technology Analysis Data Tools 120

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Flatiron Communications

JULY 5, 2022

Of course, this media-obsessed PR person took note of the scores of top tier journalists moderating, reporting, and/or speaking on stage. I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions. This is our audience.”.

Conference 36

Conference Journalism Web Comparison 36

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. On top of all that, she has also served as a DJ for the campus radio station, feature writer for both the student newspaper and yearbook, and as a sports nutrition PR intern. Jennifer Spicer is a senior at Tulane University, taking courses at its campus in Biloxi, Mississippi.

Sports 0

Sports Leadership Internal International 0

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews.

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

JULY 17, 2018

So, with the help of a retired, if not grumpy, master chief petty officer , I invited her to a Q&A interview and she obliged. Career civil servants are the best brand ambassadors for their agency, and agencies need to recognize it, foster it, and exploit it. She also co-hosts a Voice America podcast called The Brand Ambassadors.

Government 90

Government Publicity Public Affairs Agency 90

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. I was a great risk.

B2B 52

B2B Communications Media Newspapers 52

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. It is such a wasted opportunity for brands. I know, I know, I’m not breaking news here.

Media 112

Media Journalism Report Video 112

PR Fuel

MARCH 17, 2020

PR helps small businesses build brand awareness and credibility. Of course, it’s not a zero-sum game. Of course, there are a few cons to content marketing. It may be a literal space like a billboard or a section of a newspaper or magazine page. When the podcast or interview is published, you get free publicity.

Publicity 66

Publicity Small Business Advertising Advertising 66

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Personalize Your Brand. Plus, NESTEA literally puts a face to their brand name with a celebrity partnership and images that illustrate the theme of cool, fun, simple.

Infographics 283

Infographics Consumer Video Examples 283

Maxim Behar

JANUARY 24, 2022

CEO says in exclusive interview for the prestigious American magazine Fortunes Crown. After graduation, he worked as a journalist for 15 years and then launched one of the first private daily newspapers in Bulgaria – Standard News. increasing sales, better branding, and media presence. was established in 1994.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Maxim Behar

DECEMBER 4, 2021

Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. "We Of course not. Leading PR expert and CEO of M3 Communications Group, Inc.

Social Media 52

Social Media Meeting Groups Analysis 52

Mark My Words

MAY 8, 2015

His (over-)hyped interview with Russell Brand was watched more than a million times and #milifandom had definitively vanquished the #cameronette upstarts. The Sun’s Tory backing in England and SNP love-in north of the border demonstrated that newspapers these days don’t set the political weather.

Newspapers 60

Newspapers Social Media Government Interviews 60

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. Writing proficiency will be the difference between you getting a second interview and a rejection letter. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. Inflexibility, or what I call the ‘Brand Stasi’. Now, I would call this role as managing Brand Character.

Film 40

Film Creativity Newspapers Internal 40

ImPRessions - Crenshaw Communications

MAY 7, 2021

In Stone’s words, “It’s a tale that involves a scheming Hollywood manager, desperate tabloid newspaper editors, and spurious claims of political intrigue and international espionage. On Monday, January 7, the Enquirer emailed Bezos “to request an interview with you about your love affair.” ” Precisely. .

Newspapers 296

Newspapers Media Relations Reputation Interviews 296

ImPRessions - Crenshaw Communications

AUGUST 2, 2016

This often required a long search, a sizeable investment of time and budget, and sometimes, great disappointment as the interviews or resulting stories fell short. “Horses for courses.” Interviews with newspapers and business pubs were more of a challenge, yet these reporters often demand to speak to a senior exec.

Trade Shows 120

Trade Shows Interviews B2C Training 120