Communications Conversations

FEBRUARY 11, 2022

Folgers is trying to remake its brand a bit by ditching its iconic “Best part of waking up” jingle in favor of a famous Joan Jett song, “Bad Reputation.” ” The campaign’s centerpiece, of course, is a 60-second ad that will run across broadcast TV and streaming services. The ad itself is interesting.

Case Study 78

Case Study Study Agency Creativity 78

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 87

Advertising Advertising Ethics Fashion 87

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Think about what your brand wants to achieve. Arya Stark: Define Your Goals.

Strategy 258

Strategy Trade Shows Case Study Course 258

Karen Freberg

APRIL 9, 2023

In an industry where there is a lot of excitement and competition, there also is a lot of creativity in the entertainment and movie business. The movie accounts of course, but the stars are the ones pushing the content. Who shares the trailers? What is being shared exactly? Trailers and information, but also teasers.

SMB 52

SMB Viral Creativity Course 52

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. It’s also not easy to teach something that hinges so much on deviant creativity and precise timing. Hagenbuch, I have an idea for a Mindful Marketing topic — Did you see the promos for Smile ?”

Consumer 80

Consumer Marketing Television Viral 80

ImPRessions - Crenshaw Communications

MAY 3, 2016

Still, clever ideas that win earned media and positive brand buzz do exist. If your company falls into a creative category, a DIY design tip could do the trick, such as this article’s practical tips on how to create your own flower bouquet (yes even from the grocery store flower section). Here are a few. Find the niches.

Local 120

Local Viral Survey Consumer 120

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. Instead, we’re going to focus on something more valuable: what we learned.

Report 135

Report Mobile Pinterest Conference 135

Karen Freberg

JANUARY 15, 2020

Of course, there is a lot of planning and organizing that has to be taken into consideration – which means things are pretty much set in stone here for the semester. We see these now everywhere after the one featuring Disney characters went viral. For typical classes – this is true. Very cool, right? Best Wishes,

Social Media 55

Social Media How To Instagram Media 55

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. The answer is, of course, heavily dependent on the audience you are trying to reach and the business you are in. There’s a reason why Randy Rainbow and Seth Meyers videos go viral. Sometimes I do, but mostly I just read a lot. Everyone else is boring.”

Communications 40

Communications Measurement Employee Course 40

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. now want to know, “How can we go viral?”. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been.

Strategy 78

Strategy Media Storytelling Pinterest 78

5W PR

MAY 18, 2018

In fact, one of the best ways to boost brand loyalty for an organization, is to take the marketing conversation offline with experiential marketing. They create experiences where users are able to interact with the brand in person and discover what they’re all about. 1. It Generates Unique Content.

Company 96

Company Marketing Social Media Analytics 96

Mark My Words

MAY 8, 2015

Who said juggernaut brands can’t self-reflex their muscles? It went viral. Of course the revival reeks of self-cannibalism; but like all the great brands, McDonald’s can afford to play with its cult status. Creativity is now a by-word for ideas refracted in the lens of ironic self-reference.

Viral 60

Viral Advertising Advertising Creativity 60

Waxing UnLyrical

AUGUST 8, 2016

So of course he’s our next #SocialPR Spotlight. I’ve recently shifted to the digital side of things and am currently working on launching my own creative consulting business, The Colorful Perspective. Creative social media strategy is my jam. I give you: Greg Rokisky. Hi friends! What do you do in your free time?

Course 40

Course Local Creativity LinkedIn 40

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. I remember thinking – with all of the brands, professionals, and resources out there for Ryan to have available to him – how could I – a professor – help or add value?

Social Media 85

Social Media Film Industry Viral 85

Beyond PR

AUGUST 22, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Think about what your brand wants to achieve. Arya Stark: Define Your Goals.

Strategy 74

Strategy Trade Shows Case Study Course 74

Karen Freberg

OCTOBER 18, 2018

I am sometimes asked by friends and colleagues which brand is my favorite. Some may say it’s Starbucks because I live on coffee, others may say it may be an athletic brand. The brand I am talking about is Adobe. The three days I was in LA were: Inspiring. Transformative. How cool is this?!

Education 56

Education Creativity Video Tools 56

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. I mean, there’s a couple recent, I mean, one brand, and this is all public that we work with last year was Invisalign. Bryan: Yeah. Paul: Brilliant.

Advertising 131

Advertising Advertising Data Reputation 131

Bad Pitch Blog

MAY 31, 2009

Creativity (when a straight product pitch won’t cut it) It’s all about how the story is pitched. Since there are only so many latest, most innovative, sexiest companies or products, creatively positioning a pitch can be the difference between getting coverage and getting a dial tone.

Media 40

Media How To Pitching Viral 40

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Every successful creative campaign is powered by insight. How the in-house creative team collaborates | 5:04-5:26. Turning insights into brand content | 8:18-9:58. It’s a very creative, cool place to be a part of. Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly.

Film 48

Film Marketing YouTube Advertising 48

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

prTini

JUNE 1, 2015

After all, sometimes it’s our job to be a “ know it all ” … in the nicest way possible, of course.) Who’s been in a meeting when someone declares the need for a viral video. What tone will stay true to the brand, while also resonating with the desired audience? Ready to take on video? Getting Started: Video Strategy.

Video 28

Video Travel Viral Resources 28

Marketwired

MARCH 22, 2016

In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Before you begin a creative PR campaign, define your specific goal(s) and detail how your strategy and tactics support it.”. They’re meant to be a tool for business communication, not fine art or viral spectacles.

Measurement 100

Measurement Data Creativity Viral 100

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Karen Freberg

FEBRUARY 2, 2020

For example, in this particular campaign, you could tell the type of content that was the top priority for them is of course video (with their commercials), and then visuals. Sabra’s IG is colorful and on brand for the most part, but I was surprised with some of the smaller pieces of details missing. Genius, Sprint.

Social Media 78

Social Media Analysis Media Viral 78

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Believe in something.

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

AUGUST 7, 2018

The stream is increasingly filled with single-shot-talking-head videos as brands begin to experiment – LinkedIn Selfie videos as the B2B Growth Show podcast put it. Other critics have seized on this too and implore brands to instead only produce high-quality videos. Of course not. This advice isn’t without pitfalls either.

Video 60

Video Marketing Viral B2B 60

MaccaPR

NOVEMBER 30, 2017

By those metrics, 'Fearless Girl's creative idea was impeccable, its timing was beautiful and the location was spot on. Are you a brand so prominent that all people have to do is hear your name on a TV spot and they’ll be reminded to buy your product? The ultimate home run is when your ad becomes part of the fabric of your community.

Marketing 76

Marketing Consumer Measurement Viral 76

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. It is a widely accepted fact that individuals who peruse products online or espouse brands are people whose base physiological needs are taken care of. There are myriad ways in which personas can be leveraged to the advantage of brands. What would you rather read?

How To 120

How To Tools Exercises Viral 120

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative?

Internal 118

Internal International Insurance Insurance 118

prTini

SEPTEMBER 24, 2014

The tool is a little overwhelming but they do have lots of videos and a free Udemy course to help users understand how to get the most from it. A new tool created by AirPR , NEO (News Engine Optimization) breaks down how people perceive your brand messages online. Viral Content Buzz. Check out our free tools at WebpageFX. •••.

Tools 72

Tools Viral Engineering Comparison 72

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

DECEMBER 17, 2020

Of course, alternatively you can do broader searches by selecting an option from the ‘Sectors’ section. This will force you to get creative with the sorts of terms you think your coverage will fall under. Select ‘Gorkana short note’ and ‘Job title’ to and you’ll be met with a list of potential coverage prospects.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Brands like Moz and CoSchedule have this poker face down. The Explorer.

Brand 273

Brand Branding Consumer Social Media 273

NewsWhip

DECEMBER 15, 2021

After a collective gasp was heard across the US from fans watching the “Sex and The City” reboot last Thursday, Peloton found itself in the news when the first episode revealed that Mr. Big suffers a fatal heart attack after a ride on his prominently branded stationary bike.

Crisis 78

Crisis Instagram Crisis Management Viral 78