MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

JULY 24, 2018

The first half of 2018 has seen some remarkable corporate PR maneuvers. Some brands spoke out in response to crises, while others may have created crises by speaking out. WeWork: virtue signaling or corporate activism? ” In that case, the meat ban was probably smart branding. Ambien is woke.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. The Yin and Yang of Positioning & Branding. Once you have that rational description, you can put the frosting on the cake and do the branding side.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Great, model employee. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Employee engagement? Enhanced brand reputation? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. Want inspiration?

How To 120

How To Media Employee Policies 120

Mindful Marketing

JUNE 27, 2020

Likewise, today’s customers increasingly care about the ethos of the brands they support. Businesses can accomplish this transformation most effectively by nurturing an employee base that gives meaningful work opportunities to people society has historically marginalized.

Real Estate 111

Real Estate Community Employee Education 111

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? You fill out the questionnaire and you submit documentation to validate your answers. One of the interesting things to me for the brand-new companies that have never made the list before is two things.

Ethics 70

Ethics Training Financial Survey 70

PR in High Definition

FEBRUARY 24, 2020

It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. It’s a horrible experience to lead a round of redundancies or close a facility, but it’s possible to do it with kindness, treating employees with respect, as humans.

Leadership 71

Leadership Reputation Employee Hotels 71

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Each corporate PRCA member will be expected to engage with a local school each year. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees.

Government 103

Government Education Print Ethics 103

PR 20/20

NOVEMBER 7, 2019

To start, list any and all audience segments you consider relevant to your brand. When thinking through audiences, consider: Employees. Prospects (consider specifying based on your business model and corporate strategy). Social networks (for branded accounts, as well as thought leaders within the company). Subscribers.

Marketing 59

Marketing Case Study eBook Strategy 59

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation Action 1: Focus on Employees … First.

Reputation 60

Reputation Nonprofit Policies Financial 60

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. 1) Earned and branded media drive awareness and trust in B2B. Yet all the money means digital-first businesses have to contend with more noise as legacy brands bring their deep pockets to digital. The answer is no.

Study 61

Study Survey B2B Advertising 61

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? You fill out the questionnaire and you submit documentation to validate your answers. One of the interesting things to me for the brand-new companies that have never made the list before is two things.

Ethics 52

Ethics Training Financial Survey 52

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Even the company’s bottom line might be affected.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Product recalls and product issues can easily lead to early death for most brands.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

DECEMBER 13, 2021

The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Man-made disasters.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. And, more importantly, what can your company learn from the metaphorical burning of Lochte at the media stake – so your brand doesn’t get torched by the same crisis flubs?

Crisis 48

Crisis Airlines Reputation Corporate 48

PRSay

SEPTEMBER 20, 2021

In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. carrier to impose a vaccine mandate on its workers, initially set a late-October deadline for employees to prove their vaccination status, but then pushed the date up to Sept. The airline, the first U.S.

Airlines 170

Airlines Employee Communications Exercises 170

Bad Pitch Blog

MARCH 17, 2012

Earlier this week, an ad rep for a media brand came to us with a sponsorship package that revolves around social voting. We''ve documented our issue with social voting in the past. It claims it''s designed to spotlight the best corporate social media programs in the cities the media brand serves.

LinkedIn 47

LinkedIn Facebook Social Media Twitter 47

ImPRessions - Crenshaw Communications

JULY 24, 2023

” So, even as a former power Twitter user, I don’t feel very sentimental about Elon Musk’s recent decision to change its brand to “X.” However aspirationally, Twitter has tried to link the new brand to coming attractions, and in fairness, Elon Musk has previously mentioned adding new services to the platform.

Twitter 156

Twitter Banking Brand Branding 156

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Grasping this is important to understand the simplicity of Prezly.

Pitching 64

Pitching Analytics Enterprise System 64

Flack's Revenge

DECEMBER 11, 2019

Startups love the budgets, distribution and big brand cred of the major insurance carriers. Zander Steele – Director of Enterprise Sales at HyperScience , a company that transforms insurance document processing with machine learning. Great concepts need a brand behind them; life insurance is all about trust.

Insurance 31

Insurance Insurance Financial Measurement 31

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Your product or service brand name (if different).

How To 198

How To Instagram Social Media LinkedIn 198

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Crisis communications is an important aspect to tackle as a business owner. Managers and supervisors.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

JUNE 16, 2020

A way to engage audiences and communicate key message points through personal stories of customers or employees relating to their experience with the company, service or product.” Bridging the gap of human connection that goes beyond economic and corporate status.” Creating a compelling and succinct story of a brand or personality.”

Storytelling 132

Storytelling Communications Survey Case Study 132

Ethical Voices

APRIL 2, 2024

I oversee all the communications, emergency management, and brand management. You mentioned it’s a hundred-page document. There were key points that were identified throughout the document that were consolidated into a one or two pager. I’ve been in the government sector for about 16 years.

Policies 62

Policies Ethics Government Leadership 62

MaccaPR

JULY 10, 2014

You can begin with Air New Zealand’s " Nothing to Hide " TV spot, which used body painted, nearly-nude employees to suggest its flight staff would be utterly transparent with travelers. Southwest Airlines’ Employee-Generated Video. For example, check out nine case studies of humor in travel marketing : 1.

Travel 89

Travel Airlines Hotels Marketing 89

MaccaPR

SEPTEMBER 9, 2019

Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers. Popeyes maintained its momentum by owning the social field and posting a lively 50-second video documenting the excitement that engulfed Popeye’s chicken sandwiches.

Twitter 105

Twitter Marketing Social Media Viral 105

NewsWhip

APRIL 22, 2022

One of those is that politicians have begun to accuse corporations of it, with both Bernie Sanders , Alexandria Ocasio-Cortez , and even Joe Biden speaking publicly about it, with coverage receiving tens of thousands of engagements. Apr 19th: The biggest crises of Q1 2022. Apr 21st: A bad week for Netflix.

Twitter 78

Twitter Analysis Crisis Banking 78

MaccaPR

NOVEMBER 30, 2017

The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas. Are you a brand so prominent that all people have to do is hear your name on a TV spot and they’ll be reminded to buy your product? But now with social media, we can multiply that engagement a thousand-fold.

Marketing 76

Marketing Consumer Measurement Viral 76

MaccaPR

JANUARY 4, 2018

Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward? I want to frame these notes. We love them.

Agency 0

Agency Advertising Advertising Leadership 0

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Your product or service brand name (if different).

How To 57

How To Instagram Social Media LinkedIn 57

Waxing UnLyrical

OCTOBER 28, 2015

They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. If you’ve ever stared helplessly at a blank Word document, you know what I’m talking about. Pixar’s storytelling rules. Other organizations.

Storytelling 40

Storytelling Resources Writing Corporate 40

MaccaPR

DECEMBER 19, 2016

Email Signature – We help our client GNP Company produce an annual corporate sustainability report. If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

The brand had put the problem of a TV character’s fatal heart attack after an indoor cycling workout firmly behind it. The brand recovered quickly by featuring actor Chris Noth in a clever campaign promoting indoor cycling’s very real health benefits. And just like that… Peloton was blindsided again. Better.com.

Facebook 310

Facebook Crisis Employee Government 310

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Once the coronavirus hit, that all changed.

Healthcare 136

Healthcare Content Marketing Industry Trends 136