Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. It can be hard to determine which events to attend, though.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. In effect, it’s made branding cool again. There’s a lot of evidence that brand building is valuable.

B2B 96

B2B Brand Branding Marketing 96

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Contently - Strategy

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. ” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. That promise was flawed.

Content Marketing 143

Content Marketing Data Strategy Marketing 143

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

Strategy 195

Strategy Marketing Measurement eBook 195

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 135

SEO Content Marketing Marketing Software 135

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Many brands with successful apps focus on either fun or, as Jay Baer calls it, “ youtility.” Mobile Apps.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Cision

SEPTEMBER 10, 2015

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Ann Handley: Be Bold.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. Until recently, the execution of these strategies has not been a top priority for many corporate event clients.

Government 69

Government Measurement Groups Corporate 69

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

Contently - Strategy

SEPTEMBER 20, 2021

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. ” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. That promise was flawed.

Content Marketing 64

Content Marketing Data Strategy Marketing 64

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. This was followed by email (43%) and events (34%).

B2B 122

B2B Social Media Marketing Media 122

Cision

MAY 3, 2016

To do that , brands are relying on real – time content to capture eye balls and drive engagement. The White House Correspondents’ Dinner, held on April 30, represents the largest media event in Washington D.C. We pulled four insights from our analysis to highlight how real-time content can benefit your brand: 1.

Content Marketing 0

Content Marketing Marketing Viral Analysis 0

Prohibition

OCTOBER 28, 2019

The ultimate content marketing goal. Ultimately, through great content marketing, your brand will be seen as the expert in its field, increase social media reach and grow the business through attracting new customers. Make your content stand and engage your audience with our content marketing hacks.

Content Marketing 48

Content Marketing Strategy Marketing Social Media 48

Onclusive

DECEMBER 16, 2020

At the same time, it is clear that this year has made a long-term mark on trends such as remote working, virtual events and other types of virtual collaboration, which are expected to continue and evolve. Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible.

Industry 221

Industry Content Marketing Corporate Analytics 221

Contently - Strategy

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. As you execute your video marketing strategy this year, keep these trends in mind.

Video 132

Video Strategy Marketing Instagram 132

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. There’s a large body of work on these pages dedicated to content marketing. balance scales.”

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Prohibition

MAY 6, 2020

Despite this, marketers must rise to the challenge like never before. The secret to online marketing during such times? Rather than focusing on getting them to sign on the dotted line, B2B marketers need to think longer term. But how does that translate to online marketing? Redefine what a successful lead looks like.

Content Marketing 62

Content Marketing Marketing Real Estate Strategy 62

Cision

APRIL 14, 2015

In our digital world, live events still work wonders in public relations. Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. It’s not as if live events are a PR secret. But how can your next event drive even more results? Social media correspondents.

B2C 120

B2C Social Media Resources Content Marketing 120

Communications Conversations

FEBRUARY 1, 2018

For those of us living in Minneapolis this week, it’s kind of a marketer’s dream. There are “brand activations” everywhere. I took my family downtown Minneapolis last weekend to check out Super Bowl LIVE and you couldn’t go 10 feet without seeing some sort of brand logo or signage.

Content Marketing 84

Content Marketing Marketing Construction Local 84

PR 20/20

MAY 9, 2023

Associations and other member-based organizations demonstrate no shortage of marketing tactics. However, there’s a critical distinction between disparate marketing tactics and a purposeful, organized, strategic marketing strategy. Event Management: Many associations organize events, conferences, or webinars.

Strategy 81

Strategy Marketing Tools Report 81

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.” But, for the most part, brand journalism wins have been tough to come by. Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

5W PR

AUGUST 23, 2023

They pitch story ideas, manage media inquiries, and organize press events to attract media attention. These managers are responsible for developing and executing social media campaigns, engaging with the audience, monitoring brand mentions, and analyzing data to optimize social media performance.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Polaris

NOVEMBER 18, 2014

Increasingly, marketing-savvy conference goers are showing up at events armed with plans to create awareness and build their brands. The best examples tend to be initiatives that contribute to the event by enriching the conference experience and helping people learn. content marketing. Make it count.

Conference 171

Conference eBook Content Marketing Brand 171

Cision

DECEMBER 5, 2015

Consumers have started to tune out brand messages. But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. In fact, 78 percent of CMOs estimate that future marketing and communication will rely on this customized content approach. Distribution.

Journalism 120

Journalism Brand Branding Content Marketing 120

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 145

Leadership Content Marketing Healthcare Google 145

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape.

Retail 62

Retail Marketing Analytics Social Media 62

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: How did you decide on the ideal marketing technology stack?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Contently - Strategy

SEPTEMBER 10, 2020

Kerel Cooper is not your average SVP of Marketing. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. Disclosure: LiveIntent is a Contently customer.).

Brand 118

Brand Branding Marketing Facebook 118

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. have become essential parts of the marketing and PR toolbox. Example of video recognition technology.

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. Industry events. Marquee customers.

B2B 136

B2B Brand Branding Trade Shows 136

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78