Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. They can also be used to add expert commentary or positive reviews on your product or service, which gives an additional platform to showcase your brand. ranking components.

Digital PR 62

Digital PR Strategy How To Marketing 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. You will then gain insights into what style of content (lists, videos etc.)

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Google only cares about three, but five is twice as good as three. That’s a good question.

Internal 118

Internal International Insurance Insurance 118

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site.

Blogging 62

Blogging Google SEO Writing 62

Rock the Status Quo

SEPTEMBER 22, 2014

I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts?

Pinterest 202

Pinterest Content Marketing Resources Software 202

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Google’s Aims. Owned Media.

Google 113

Google Guidelines Web B2C 113

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

The Proactive Report

DECEMBER 24, 2014

The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content. iPhone users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail).

Mobile 201

Mobile Strategy Web Consumer 201

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. A quick look at the current PR jobs posted on LinkedIn shows that they require these skills too.

SEO 153

SEO Engineering LinkedIn Analytics 153

The Proactive Report

MARCH 29, 2016

Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Previously Marketing Director for Cision. Here are the questions I’ll be asking Brandon: Q1: Can you define strategy and tactics as it applies to content marketing. Time: 10 am Pacific and 1 pm Eastern.

Strategy 100

Strategy Marketing Content Marketing Twitter 100

The Proactive Report

MARCH 29, 2016

Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Previously Marketing Director for Cision. Here are the questions I’ll be asking Brandon: Q1: Can you define strategy and tactics as it applies to content marketing. Time: 10 am Pacific and 1 pm Eastern.

Strategy 100

Strategy Marketing Content Marketing Twitter 100

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. The need for writing skills is a bit obvious, yet neglected by most people in all areas of marketing. Enter multitasking! It takes experience.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Cision

MAY 29, 2017

The focus was more on quality of content. The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. What is Content Discovery?

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

OCTOBER 29, 2020

EL: Our goal is to help businesses improve their online visibility and digital PR is an increasingly important part of it. During the last four years, we’ve been adding many features in the digital PR space such as brand monitoring. Did SEMrush look at other PR software tools as potential acquisition targets?

SEO 67

SEO Strategy Software Digital PR 67

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product.

Mobile 100

Mobile Google SEO Web 100

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Pricing: Alerts Are Free 4.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Pricing: Alerts Are Free 4.

Tools 62

Tools SEO Analysis Google 62

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. Watch our video to find out how to make your PR coverage more visible on Google. Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics?

eBook 120

eBook Google Tools Analytics 120

Landis PR

DECEMBER 18, 2023

It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink.

Tools 71

Tools SEO Analysis Google 71

The Proactive Report

APRIL 27, 2018

And since Google’s overall search numbers show a huge growth in mobile searches, this is important information. Google has long said it’s an answer engine, rather than a search engine. What’s that you say – your PR team doesn’t know how to write meta tags?

SEO 100

SEO Mobile Engineering Google 100

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. The most impressive recommendation was Page Analytics by Google. 2) Is your brand investing in the right content?

Tools 68

Tools Marketing Advertising Advertising 68

5W PR

JUNE 25, 2018

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Burrelles Fresh Ideas

JANUARY 2, 2024

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. While they don’t directly influence search rankings, their role in driving traffic and enhancing brand visibility is undeniable. I recall working on a website project for a local bakery.

SEO 84

SEO Mobile Engineering Ethics 84

5W PR

JANUARY 17, 2020

Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR. Mentions on Social Media –What are people saying about your brand?

Measurement 78

Measurement Publicity Television Analytics 78

The Proactive Report

JULY 31, 2017

Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Often that search is not a brand search, but a generic phrase.

Engineering 188

Engineering Interviews Infographics Social Media 188

Prohibition

JANUARY 28, 2020

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. With that in mind, here’s some crucial points to take into consideration to ensure that your PR campaign cuts through the noise.

B2C 62

B2C How To B2B Product Launch 62

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. How’s how to create SMART news content.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Landis PR

SEPTEMBER 18, 2023

While reducing excess décor, food, collateral, and giveaways may seem like it will make your event feel lackluster, it can have the opposite effect by enhancing your brand image as an organization that values making a positive impact. We publish new episodes every other Thursday.

Government 69

Government Measurement Groups Corporate 69

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before.

Survey 90

Survey How To Reddit Pitching 90

Sword and the Script

MARCH 1, 2022

Cision said customers that use its PR Newswire distribution service “can now secure guaranteed editorial placement across thousands of premium publishers.” It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. A sponsored content twist.

Software 121

Software Case Study Advertising Advertising 121

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Embracing the cloud. I pay £6.58

Digital PR 60

Digital PR SEO Small Business Blogging 60

The Proactive Report

MARCH 16, 2016

My guest was Victoria Lim, visual content expert and the Social Media and Content Editor for Walt Disney World. Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. How can visual content help with engagement?

Infographics 100

Infographics Video Case Study Print 100