The Proactive Report

DECEMBER 4, 2018

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. Get more Digital PR Tips in your inbox every week. Why is this important?

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. They can also be used to add expert commentary or positive reviews on your product or service, which gives an additional platform to showcase your brand. ranking components.

Digital PR 62

Digital PR Strategy How To Marketing 62

Agility PR Solutions

AUGUST 9, 2020

As brands and businesses continue to navigate the landscape created by the COVID crisis, it’s becoming increasingly clear that digital marketing and PR are crucial to connecting with consumers in a more digital-reliant world.

Digital PR 138

Digital PR Crisis Software Content Marketing 138

The Proactive Report

DECEMBER 16, 2014

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR.

Digital PR 154

Digital PR Google SEO Content Marketing 154

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

The Proactive Report

DECEMBER 23, 2015

The Content Marketing Institute and Marketing Profs have produced two excellent reports on the state of content marketing in 2016. These are precisely the skills needed by marketing and PR pros in 2016 and beyond. Digital PR should be high on your list for 2016. DOWNLOAD THE PDF.

Digital PR 100

Digital PR Content Marketing Course Report 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

5W PR

SEPTEMBER 13, 2023

In today’s fast-paced digital landscape, effective brand awareness campaigns require a strategic integration of various digital media channels. With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience.

Brand 78

Brand Branding Media Resources 78

5W PR

MARCH 29, 2024

For brands to truly shine and win consumer trust, they need a strategic game plan. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

The Proactive Report

FEBRUARY 3, 2015

With the rise of social media and digital public relations, and especially the new advanced listening tools available to us, we can see the traction gained by a brand and see who is doing it right. Deborah Wahl, the CMO, used Leo Burnett to create a wonderful new look at the brand. Let’s take a look at McDonalds.

Digital PR 100

Digital PR Social Media Media YouTube 100

The Proactive Report

FEBRUARY 22, 2016

These stories generate 83% more page views, 39% more time spent reading the content and 103% more sharing activity than other topics. Currently only 1% of news content is about major enterprise. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

These stories generate 83% more page views, 39% more time spent reading the content and 103% more sharing activity than other topics. Currently only 1% of news content is about major enterprise. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

PR in High Definition

JUNE 3, 2020

PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. someone’s hashtagged a nice picture with your client’s brand on it? The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly Communications. For example.

Digital PR 77

Digital PR Viral Creativity Examples 77

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s refreshing. It’s wonderful!! We’re thinking differently.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Marketwired

JANUARY 26, 2016

I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand. One of my favorite brands is—was—a simplified graphic design program that I even mention in my new book, Above The Noise ( in bookstores January 27 ). Some of the largest brands are self-imploding because they don’t.

Brand 100

Brand Branding Customer Service Reputation 100

PR in High Definition

JUNE 3, 2020

PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. someone’s hashtagged a nice picture with your client’s brand on it? The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly. For example.

Digital PR 48

Digital PR Viral Creativity Examples 48

Rock the Status Quo

SEPTEMBER 22, 2014

I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. Using Pinterest & Secret Pinboards For Media Pitching Content Marketing: Can You Use Other People’s Blog Posts?

Pinterest 202

Pinterest Content Marketing Resources Software 202

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. Get the Digital PR Tips News letter.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? Need help with your content?

B2C 157

B2C Study Exercises Sports 157

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Sally Falkow is a veteran of the PR industry. It takes hours to do it all manually. Host: Sendible.

Technology 100

Technology Social Media Media Digital PR 100

The Proactive Report

JUNE 30, 2015

Two recent studies show that brand engagement is the No. 1 marketing objective supported by content marketing. of UK and US agency and brand professionals put this at the top of their list. Almost half (48%) felt that their content was not creating any customer engagement. Social Media Strategy Template.

Tools 100

Tools Strategy Content Marketing Measurement 100

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. The need for writing skills is a bit obvious, yet neglected by most people in all areas of marketing. Enter multitasking! It takes experience.

LinkedIn 100

LinkedIn Brand Branding SEO 100

The Proactive Report

JUNE 20, 2018

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce.

Trends 149

Trends Small Business Content Marketing Training 149

Prohibition

APRIL 9, 2021

After gaining a number of exciting new clients, including some well-known high street brands, we are looking to expand our growing team again. We are looking for someone with significant (over 4 years) experience within PR or Communications at a senior level who can work as a key leader in the organisation. Why work at Prohibition?

B2C 100

B2C B2B Agency Training 100

Sword and the Script

OCTOBER 29, 2020

EL: Our goal is to help businesses improve their online visibility and digital PR is an increasingly important part of it. During the last four years, we’ve been adding many features in the digital PR space such as brand monitoring. Did SEMrush look at other PR software tools as potential acquisition targets?

SEO 66

SEO Strategy Software Digital PR 66

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) Regular posts can build up very nice visibility for them, lending credibility and influence to the brand they represent. And it’s a GREAT example of today’s digital PR! Keep that in mind so it becomes a part of your overall content marketing strategy, but isn’t your ONLY strategy.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

The Proactive Report

MARCH 29, 2016

Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Previously Marketing Director for Cision. Here are the questions I’ll be asking Brandon: Q1: Can you define strategy and tactics as it applies to content marketing. Time: 10 am Pacific and 1 pm Eastern.

Strategy 100

Strategy Marketing Content Marketing Twitter 100

The Proactive Report

MARCH 29, 2016

Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Previously Marketing Director for Cision. Here are the questions I’ll be asking Brandon: Q1: Can you define strategy and tactics as it applies to content marketing. Time: 10 am Pacific and 1 pm Eastern.

Strategy 100

Strategy Marketing Content Marketing Twitter 100

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( Get down and dirty.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. What is content marketing and how can it help your business? The importance of storytelling in PR .

Social Media 118

Social Media Fashion Media Travel 118

Rock the Status Quo

SEPTEMBER 16, 2014

They engaged me to help with their rebranding, evaluating the digital expertise of their staff and leadership team, and re-packaging products and services they offer to clients. They wanted transformation from a mostly link building shop into a content marketing agency. Ahhh, if only it is that easy.

Agency 164

Agency SEO Training Analysis 164

The Proactive Report

JUNE 12, 2017

for every $1 invested in influencer marketing. Most brands approach influencer marketing as either earned or paid media. The PR department is pitching influencers along with reporters and hoping for coverage on the strength of the content. Turn them into a true Brand Ambassador. Follow me on Twitter.

Marketing 138

Marketing Social Media LinkedIn Interviews 138