Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Here are three big names to take a look at for content marketing inspiration: BuzzFeed.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Cision

JULY 15, 2015

The idea is that you bring together a group of people with a common interest who can learn something and network during the hourlong event held through Twitter. Tweetchats are fabulous for branding because you become known in your industry as the leader for the topic that you host your chats on. You Become an Instant Thought Leader.

Brand 120

Brand Branding Small Business Twitter 120

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. Does good PR create more prospects at the top of the marketing funnel? But that awareness may be of the brand involved, or maybe just the problem it addresses. Branded content like bylined articles and blog posts offer multiple benefits.

Storytelling 233

Storytelling Education Software LinkedIn 233

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing be nimble. Brand-to-brand collaboration. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021.

Marketing 169

Marketing Employee Content Marketing Training 169

Flack's Revenge

DECEMBER 20, 2018

The thing about marketing is that to fill your net you have to fish where the fish are. And social, with its free and open access; bountiful, ever-shifting demographic landscapes; bright, new shiny platforms; trolls and black holes, represents an ocean of opportunity marketers simply cannot afford to ignore. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 145

How To Creativity Storytelling Writing 145

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Cori Pearce | ChurnZero.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. And like many writers, he’s a loner who believes the world needs nothing more than his textually-active method of bringing a creative problem to its knees. He needs help solving the brand challenge – er crime.

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Beyond PR

AUGUST 3, 2016

And accomplishing both of these things hangs on the strength of another relationship: The relationship between marketers and product managers. When product and marketing teams are aligned, brands can take their product launches to the next level — inspiring customers to adopt, support, and even advocate for a new product.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Shift Communications

DECEMBER 15, 2015

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. But Vine is great for: • Quick how-tos, including recipes if you’re a food-related brand.

Brand 60

Brand Branding Film YouTube 60

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 8) Creativity over productivity. 9) Brands across the aisle. “I Customers will gravitate to a brand with like-minded values or politics.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Being intentional with your social media strategy will give your brand its best chance at success.

Social Media 52

Social Media Consumer Brand Branding 52

Cision

MARCH 10, 2016

Brands today need to do more than sell a product. As founder and managing director of PR agency Manifest London, Alex Myers encourages his clients to focus on why their brand is significant. Here, he discusses the keys to successful content marketing, the importance of integration and what brands need to communicate to their customers.

Creativity 120

Creativity Agency Content Marketing Internal 120

Remote PR Jobs

SEPTEMBER 25, 2023

Through research and analysis, it looks at the ways various brands have handled their PR in the past, providing solid advice for listeners. Just Try This Professional speaker and creator of AmyTV, Amy Landino has teamed up with entrepreneur and keynote speaker Brian Fanzo to bring you their take on best practices in digital marketing.

Pitching 100

Pitching Interviews Trends Journalism 100

Cision

MAY 23, 2017

You can stay true to your brand’s personality while simultaneously embracing some outside-of-the-box strategies. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Know Your Audience.

Industry 195

Industry Trade Shows Marketing Film 195

Cision

JULY 6, 2016

In today’s digitally-focused world, it may feel like you need to be publishing content constantly, but quicker is not always better. Sheila Long O’Mara, content manager at Steinreich Communications Group, says you need to have a plan for your content in order to be successful. I’ve always enjoyed storytelling and writing.

Storytelling 180

Storytelling Writing Journalism Creativity 180

Cision

NOVEMBER 19, 2015

Landsberg went on: first ask yourself, ‘why does our brand exist?’ ’ Then, set a clear distinction between a business goal and a marketing goal. For example, the business goal may be to drive sales, whereas the marketing goal is to drive qualified leads to demo X product, enter X store, etc. Sounds easy, right?

Viral 120

Viral Content Marketing Consumer Storytelling 120

PRSay

AUGUST 29, 2019

Each year, millions of people play fantasy football, and just like it’s important for you to draft a winning team, it’s important for content marketers to recruit an all-star content team. From data analysis to content planning, it’s crucial to make sure the right people are occupying the right positions.

Content Marketing 100

Content Marketing Data Sports Social Media 100

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). Social content is simple. Many clients task their PR agency with posting social content, ensuring appropriate brand messaging and driving engagement.

Pitching 136

Pitching Agency Tools Resources 136

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

Video 120

Video Strategy Marketing YouTube 120

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

PR 20/20

JANUARY 3, 2019

Catch up on what you missed before you set your marketing intentions. 12 Ways to Apply Structure and Meaning to Marketing Data. During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data.

Blogging 54

Blogging Marketing Content Marketing B2B 54

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience. They created a community of brand advocates.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience. They created a community of brand advocates.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience. They created a community of brand advocates.

Digital PR 100

Digital PR Corporate Groups Training 100

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. What must also be kept in mind is that creativity and innovation don’t come in a vacuum.

How To 198

How To Real Estate Web Case Study 198

The Proactive Report

JANUARY 30, 2015

Daniel Lemin, President, One Good Brand. Josh Rose, Chief Creative Officer, Weber Shandwick. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X year-over-year. So yes, there is a blurring of the lines.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Waxing UnLyrical

AUGUST 28, 2018

For many creative writers turned corporate, this means using your lede to create your story arc. Use quotes, articles or other forms of creative content from your chosen leader as a narrative device to draw readers into their passion for solving the problem for your target audience. Is your brand a non-profit looking for funds?

Storytelling 105

Storytelling Case Study Writing Creativity 105