Stephen Waddington

MARCH 3, 2020

Pant savvy consumers want meaningful experiences first and great products second. Context and assumptions Our content strategy needs to engage consumers with a fresh-pant-out-of-the-box feeling. We’ll need to tell a data led story that engages consumers at an emotional level. Newspapers and television are for old people.

Pitching 79

Pitching Agency Creativity Guidelines 79

5W PR

AUGUST 26, 2019

Gone are the days when businesses had no trouble gaining traction on social media, thanks to all of the tools available to improve the interactions between businesses and consumers. Video content has become a big favorite of brands who see that consumers are consuming mobile video now more than ever.

Social Media 83

Social Media Media Video Television 83

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. According to a Reuter’s report, “Surprisingly, given the amount of time spent in apps generally, people in most countries say they are likely to access news via a mobile browser.

Comparison 120

Comparison Television Print Social Media 120

5W PR

NOVEMBER 20, 2019

The mistaken belief might arise from the fact that both of them have to do with the information found about a person or brand in the media, making both of them marketing. The growth is in part due to PR’s ability to participate in a more nimble and flexible way with the new methods by which people consume media, including social media.

Advertising 88

Advertising Advertising Television Report 88

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. television networks have created in 30 years. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach.

Social Media 120

Social Media Marketing Media Study 120

Beyond PR

FEBRUARY 13, 2018

When crafting campaigns, brands often have reaching various language groups on their radar. Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. population , spending more time with television, magazines and radio.

Television 72

Television Education Groups Community 72

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Critical Mention

OCTOBER 27, 2018

Netflix has created a world where consumers can get unlimited content with Hollywood-level productions values for only $15 a month. So if a consumer is going to pay attention to your stuff in today’s world, it better have the same high quality as the top content producers. Sam: Quality over quantity. SCHEDULE A DEMO.

Interviews 79

Interviews Media Content Marketing Facebook 79

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. but “ How should I reach young adults?”. One answer may surprise you. The college newspaper. The university radio or TV station.

Radio 69

Radio Newspapers Print Media 69

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Mobile 40

Mobile Media Newspapers Local 40

PR for Anyone

APRIL 13, 2022

More than 75% of all video views come from mobile devices. 93% of businesses gain new customers as a result of branded video content. To me, the biggest statistic that stands out in this is that 93% of businesses gain new customers as a result of branded video content. Over 500 million people watch Facebook videos every day.

Video 130

Video Strategy YouTube Pitching 130

Stephen Waddington

JUNE 25, 2020

Television news and online sources have seen significant upticks against a trend of decline. Winner takes all in paid digital news race In countries with higher levels of payment between a third and half of all subscriptions go to just a few big national brands – suggesting a winner-takes-most dynamic. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

Ronn Torossian

JANUARY 11, 2016

In a speech at the Consumer Electronics Show, YouTube chief business officer Robert Kyncl said, “Digital video will overtake television to become the single largest way people spend their free time before the end of this decade.”. Shifting trends and the rise in mobile … READ MORE ».

Video 150

Video YouTube Television Radio 150

Konnect Agency

JANUARY 19, 2021

While it may seem counterintuitive, this convergence and the exponential demand for consumers’ already fractured attention spans further splintered the path to reaching shoppers. market share by 2025 – and online marketing will need to meet consumers in the new channels where they are making purchase decisions. You’re not alone.

Marketing 52

Marketing Mobile Social Media Comparison 52

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. We’re at the top of the funnel here, looking at the people who consume your content. People were on the move.

Radio 40

Radio Mobile Media Sports 40

Solo PR Pro

MAY 15, 2018

Consumers are self-educating, with 90% using video to self-educate before making a purchasing decision. 81% of people have been convinced to buy a product or service by watching a brand's video. 85% of people say they'd like to see more video from brands in 2018. 76% say it helped them increase sales. Formal Video. Live Video.

Video 57

Video Marketing Mobile YouTube 57

Contently - Strategy

FEBRUARY 1, 2019

Not every brand is going to seem cool to Gen Z, but we can all avoid looking like Kayla’s principal. Gen Z is used to seeing branding everywhere. They’ve grown up surrounded by brands tweeting memes, partnering with influencers, and angling to profit off their attention. What do all those services have in common?

YouTube 112

YouTube Instagram Ethics Film 112

Sword and the Script

JUNE 26, 2018

Faster mobile data speeds have simplified this process and certainly contributed to the proliferation of podcasts. Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores.

Marketing 86

Marketing B2B Interviews Content Marketing 86

ZudePR

JUNE 6, 2016

According to Nielsen, the average American spends 158 hours each month watching television(!!). I'll find myself researching something that's neither important nor urgent, like keynote speakers for two events time or which t-shirt people reckon is the best for getting branded up. That's 1,896 hours per year. It's your choice. #10:

Writing 114

Writing Social Media SEO Blogging 114

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. We talk to real people doing real work in content marketing, representing some of the world’s best brands. 18) Mike Volpe.

Social Media 120

Social Media Marketing Pinterest Media 120

Flatiron Communications

NOVEMBER 14, 2014

But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. Digital disruption also has occurred in the music industry with the decimation of music ownership in favor of cloud-enabled streaming of one’s favorite artists and playlists onto a mobile device.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. Digital disruption also has occurred in the music industry with the decimation of music ownership in favor of cloud-enabled streaming of one’s favorite artists and playlists onto a mobile device.

Media 28

Media Mobile Pinterest Journalism 28

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. Websites and digital television are technically broadcast media at the same time.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

Brands used to have a controlling influence on information about their products. It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

PR in High Definition

NOVEMBER 28, 2016

With a majority of people consuming their news through social, it’s a no-brainer that the primary stomping ground for the elections took place online. Throughout the elections memes were created and shared in real-time, in line with live debates, breaking news and televised interviews. What does this mean for your brand comms?

Social Media 48

Social Media Media Twitter Survey 48

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty.

Report 225

Report Media Advertising Advertising 225