Cision

NOVEMBER 6, 2015

Globally, a third of people watch more videos on their mobile devices than last year. . Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Are your videos mobile-friendly?

Video 120

Video Trends YouTube Television 120

Deirdre Breakenridge

JULY 22, 2019

At the same time, people are still watching network and cable television, Netflix, Hulu, and Amazon Prime. Give your unique take on something; whether you’re my supervisors or a public figure from one of the brands I like. Respond to people; no one ever expects the CEO of T-Mobile to respond.

Social Media 177

Social Media Media Interviews Instagram 177

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. At CommPRO we closely track enrollment at webinars with engagement in content and branded intellectual property (e.g.

Radio 40

Radio Mobile Media Sports 40

Stephen Waddington

JUNE 5, 2017

This number has growth 4% year-on-year, fuelled by mobile phone usage. #3 4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. The ability to target and measure ad performance makes digital ads attractive to brands.

Publicity 122

Publicity Marketing Healthcare Television 122

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. Content shapes a personal brand. Long-form content bolsters authority. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

Cision

APRIL 27, 2016

Your audience wants to interact with your brand in new and unexpected ways. Holly Beverly, vice president of Rogers & Cowan, says brands need to move beyond traditional methods of communication to meet the needs of their audience. How do you approach public relations for entertainment brands versus other types of brands?

Real Estate 120

Real Estate Television Technology Agency 120

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. According to a Reuter’s report, “Surprisingly, given the amount of time spent in apps generally, people in most countries say they are likely to access news via a mobile browser.

Comparison 120

Comparison Television Print Social Media 120

Cision

FEBRUARY 16, 2016

The media is constantly evolving, and if you don’t stay up to date on the latest best practices, you will miss out on opportunities for your brand. So how can you keep up and get your brand on reporters’ radar? Twitter is the leading platform among journalists, with 39.9

Report 120

Report Media Television Pitching 120

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. After spending the last five years at Adweek as a Brand editor, Kristina joined Digiday this year as a Marketing editor.

Twitter 177

Twitter Advertising Advertising Report 177

Burrelles Fresh Ideas

MARCH 5, 2024

Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness. It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 98

Media Nonprofit Pitching Analytics 98

Stephen Waddington

MARCH 3, 2020

Paid, Earned, Shared and Owned (PESO) planning Mobile and digital only. Newspapers and television are for old people. We need contrary talent that lives our brand values. Let’s ask our consumers to co-create content – the Skidz mark – around the brand conversation. It’s an issue of demographics.

Pitching 79

Pitching Agency Creativity Guidelines 79

5W PR

AUGUST 26, 2019

Video content has become a big favorite of brands who see that consumers are consuming mobile video now more than ever. As users shift away from watching traditional television in favor of streaming services, brands are catching on to this trend and acting accordingly. First, let’s touch on the subject of video.

Social Media 83

Social Media Media Video Television 83

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach.

Social Media 120

Social Media Marketing Media Study 120

Stephen Waddington

JUNE 25, 2020

Television news and online sources have seen significant upticks against a trend of decline. Winner takes all in paid digital news race In countries with higher levels of payment between a third and half of all subscriptions go to just a few big national brands – suggesting a winner-takes-most dynamic. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

PR for Anyone

APRIL 13, 2022

More than 75% of all video views come from mobile devices. 93% of businesses gain new customers as a result of branded video content. To me, the biggest statistic that stands out in this is that 93% of businesses gain new customers as a result of branded video content. Over 500 million people watch Facebook videos every day.

Video 130

Video Strategy YouTube Pitching 130

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

5W PR

NOVEMBER 20, 2019

The mistaken belief might arise from the fact that both of them have to do with the information found about a person or brand in the media, making both of them marketing. Expert content increased familiarity 88% more than branded content. The reality, in fact, is that there’s a big difference between them. billion by 2015.

Advertising 88

Advertising Advertising Television Report 88

Stephen Waddington

MAY 19, 2020

In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Solo PR Pro

MAY 15, 2018

81% of people have been convinced to buy a product or service by watching a brand's video. 85% of people say they'd like to see more video from brands in 2018. A reporter is more likely to choose an expert source who has proof readily available that they will be good on television. 76% say it helped them increase sales.

Video 57

Video Marketing Mobile YouTube 57

Konnect Agency

JANUARY 19, 2021

The ways consumers gain information about products have shifted due to accessibility on mobile devices – 60% of online users have discovered their favorite brands while scrolling on their phones through RSS feeds, e-mails, YouTube videos, text messages or influencer posts on social media. You’re not alone. Consideration.

Marketing 52

Marketing Mobile Social Media Comparison 52

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. television networks have created in 30 years. Reputation management – more 24/7 than ever. Good news, bad news, fake news – it never stops. YouTube has over a billion users, almost one-third of total internet users.

YouTube 136

YouTube Training Video Survey 136

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy.

Facebook 60

Facebook Social Media Mobile Video 60

Cision

FEBRUARY 2, 2016

The 1960 presidential debate, the first televised debate in history, between John F. Television viewers almost unanimously declared Kennedy the winner. People connect with people, not brands. He has mobilized, encouraged a base of supporters to rally for him. Cruz focused more on mobilizing voters via social media.

Television 120

Television Social Media Mobile Radio 120

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Beyond PR

FEBRUARY 13, 2018

When crafting campaigns, brands often have reaching various language groups on their radar. population , spending more time with television, magazines and radio. Total internet and mobile phone usage are similar for African Americans compared with other groups. Brands often fear the fallout if they get it wrong.

Television 72

Television Education Groups Community 72

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Even though women are more apt to share and engage with brands in social media, female thought leaders don’t receive the recognition they deserve. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Mark My Words

MARCH 9, 2021

Mark Borkowski, the British crisis management veteran who has a longstanding fascination with the branding of the royals, told The Daily Beast that the departure of Harry and Meghan needs to be seen in the context of “the bigger question,” which is what happens when the queen dies. “The

Crisis 60

Crisis Crisis Management Television Mobile 60

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Most notably, 39 of the top 50 digital news websites have more traffic coming from mobile than from desktop computers. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Sword and the Script

NOVEMBER 29, 2016

Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. In broadcast television, you had three choices – ABC, CBS or NBC.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Critical Mention

OCTOBER 27, 2018

We worked with Bai just as the brand was beginning to get national notoriety and helped them in their partnership with eBay and the Zach Brown Band to create content that had an integrated contest to give back to a charity. Zises is also President of The Branded Content Marketing Association’s US Chapter. SCHEDULE A DEMO.

Interviews 79

Interviews Media Content Marketing Facebook 79

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. but “ How should I reach young adults?”. One answer may surprise you. The college newspaper. The university radio or TV station.

Radio 69

Radio Newspapers Print Media 69

Maxim Behar

NOVEMBER 23, 2020

If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. Just us, not them. Hence the great change.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

MARCH 29, 2016

Relationships and reputations aren’t built in days or even fiscal quarters and rebuilding a damaged brand can take years for a business. A poor showing of Batman on television in 1966, would turn Michael Uslan into a generational hero of a different kind, according to the Marketplace story about a boy who saved Batman.

Television 60

Television Course Newspapers Reputation 60

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty. What’s your advice?

Report 225

Report Media Advertising Advertising 225