Karen Freberg

JUNE 26, 2022

Just waiting to see if the lightening bolts from the academic community will come down. For educators and students, this is a great example of what a brand can do to translate what they have been doing online to the physical world. Branded spaces were were the sessions and networking came together. Yep, I said it. Loved this!

Conference 97

Conference Pinterest Hotels Nonprofit 97

Cision

APRIL 28, 2017

The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market. The community shapes how we make decisions to interact and engage. Not applying the same energy and creativity to their brand/company as they do to their client’s needs.

Local 227

Local Energy Agency Policies 227

Prohibition

NOVEMBER 30, 2020

The feature has been around for a few months now and whilst influencer’s are uploading in their millions, we noticed not so many brands have found their feet. Reels are a new innovative way to share content and should definitely be maximised by brands to show that you are on top of the latest social media trends.

Instagram 62

Instagram Social Media Fashion Media 62

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. She is the Managing Director of Five in a Boat , an independent strategic communications consultancy.

Crisis Management 88

Crisis Management Print Ethics Local 88

Communications Conversations

MARCH 25, 2020

That’s why a lot of these creative content marketing opportunities we’ve seen the last week just seem to fall flat (see Chipotle’s attempt to use Zoom in a creative way, for example). I know both brands promoted it across social media–and it definitely received some media attention as well.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Prohibition

JUNE 17, 2021

TikTok creates new Business Creative Hub. To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub. To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub. Reddit set to launch Reddit Talks.

Social Media 62

Social Media Reddit Trends Pinterest 62

Victorious PR

OCTOBER 18, 2022

A savvy PR professional will be able to pitch journalists in a way that the crypto community wants to read it. A go-to agent will help build the credibility and hype of an upcoming project, but also be able to keep the community informed. It’s also about serving a community that feels heard. That is important.

Real Estate 52

Real Estate Community Social Media Leadership 52

Karen Freberg

AUGUST 21, 2017

We have seen a lot of brands and organizations who participated in this year’s Solar Eclipse , and of course, the conversations amongst the social media professionals was: Who will be the one brand (or team) we will be talking about the next day on and offline for having great brand integration and strategy for the event?

Social Media 40

Social Media Brand Branding Media 40

Communications Conversations

NOVEMBER 8, 2018

I’d like to cast the spotlight on them for a moment and talk about the existing audiences you’ll find there, and the potential uses for brands (and which types of brands might find them most helpful). So, this is a great place for brands to establish authority by simply answering customer questions. 400,000 topics.

Social Media 121

Social Media Reddit Pinterest Communications 121

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Creative Best Practices.

Video 58

Video Instagram YouTube Creativity 58

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. Innovation. Perceptions of innovation.

Brand 54

Brand Branding Trends Social Media 54

Solo PR Pro

JANUARY 17, 2023

Learn from the experiences of: Kathy Casciani, Azul Communications. Emily Myers Duke, Pretty Creative PR. Elisa Smith, senior communications consultant. After an exploratory phase, I wrote a business plan and began building a brand. Brandon Lee, Sequence Strategies. When did you become a solo PR pro?

Agency 108

Agency Travel Groups Community 108

Reputation Us

DECEMBER 14, 2022

Following these actions in the near-term can help you enhance, protect and defend your company’s valuable reputation as you continue to evolve your brand. Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data.

Reputation 78

Reputation Insurance Insurance Employee 78

PR 20/20

OCTOBER 19, 2021

So, if TikTok and other video platforms' users actually represent a huge amount of buying power, why are many brands hesitant to take the plunge into creating video content for them? Creative Constraints. The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. Creative Best Practices.

Video 52

Video Instagram YouTube Creativity 52

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Your life is already AI-assisted. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

MAY 11, 2019

The online newsroom has always attracted a lot of visitors – and these have always been neglected by brands. This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). Comment: I definitely believe there’s a halo effect of PR in advertising.

Study 141

Study Media Relations Media Measurement 141

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. The communication and PR industry is constantly evolving. How can brands keep up? What are the keys to maintaining a positive brand reputation?

Reputation 177

Reputation Measurement Exercises Pitching 177

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It also involves crisis communication to mitigate damage to the company’s reputation. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. The access to people, brands, and agencies is unlike anything else I have seen in my career. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Communications Conversations

MARCH 21, 2017

It’s a shorter, more condensed training program for creatives. The idea seems to be to give students a well-rounded education in the creative field and prepare you for a job in advertising, design or brand work. I think we could benefit by getting input from key digital leaders across our community. Curriculum.

Media Training 68

Media Training Training Social Media Media 68

Prohibition

JULY 9, 2018

We won the CIPR’s Outstanding Consultancy of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. These are two crucial qualities teachers need to have – and Ryan definitely has both. What students need to be aware of when they enter the field. And this is what Ryan encouraged as well.

Social Media 85

Social Media Film Industry Viral 85

PR in High Definition

JANUARY 26, 2021

We need to be thinking about the bigger picture – we’re no longer either comms or marketing professionals, we’re all the moulders and builders of brands and their reputations. Our industry is known for creativity but now, we need to get creative with our resources. and possibly, more cheaply. N:onconformity.

Reputation 90

Reputation Creativity Employee Resources 90

Waxing UnLyrical

MARCH 26, 2013

As my trust for them has grown, I am inspired by their creativity and love for their profession. I’ll have to explore it some more (and maybe make my friend’s new business Modern Maternity my guinea pig) but I definitely think this tool is worth trying out, for Instagram and more. Please share!

Instagram 111

Instagram Measurement Tools Small Business 111

Karen Freberg

JUNE 11, 2018

Social media operates in a way that allows brands and individuals share information and create buzz in a very powerful and immediate way. This can be done for both positive campaigns, but can also be used in crisis communications. I love IHOP – great food and atmosphere – and a pretty iconic brand.

Social Media 42

Social Media Case Study Media Creativity 42

Karen Freberg

SEPTEMBER 1, 2017

Tennessee: Consistent brand voice with visuals. Both their posts and IG stories are consistently branded, professionally designed, and aligned with their brand voice and culture. They have created a lot of great creative assets that are published immediately. Colorado State: Owning their story with branded show.

Sports 45

Sports Social Media Trends Media 45

Karen Freberg

OCTOBER 18, 2018

I am sometimes asked by friends and colleagues which brand is my favorite. Some may say it’s Starbucks because I live on coffee, others may say it may be an athletic brand. The brand I am talking about is Adobe. The three days I was in LA were: Inspiring. Transformative. How cool is this?!

Education 56

Education Creativity Video Tools 56

Karen Freberg

AUGUST 6, 2017

We are still seeing the criteria within the industry if you are hiring for a certain speaker, getting partnerships with brands and organizations, and other amazing opportunities. This is definitely being played out of course in other high profile industries like the entertainment and sports arenas. These are ones who are successful.

Social Media 40

Social Media Media Sports Analysis 40

Solo PR Pro

DECEMBER 22, 2020

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. For independent practitioners like us, there’s PRSA’s Counselors Academy Section.

Conference 58

Conference Content Marketing Community Education 58

Waxing UnLyrical

APRIL 26, 2012

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. Does your brand message fit the network? You could find out that your overall brand message doesn’t even fit the nature of the network.

Pinterest 88

Pinterest Fashion Social Media Retail 88

Communications Conversations

FEBRUARY 20, 2018

And, among other things (including a fantastic game), that meant brand activations. One of my clients (my longest-running client, in fact) was particularly active that week with two big brand activations on Super Bowl LIVE and a number of other brand milestone events throughout the week. At parties. At Mall of America.

Social Media 76

Social Media Media Video Trends 76

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile.

Agency 54

Agency Creativity Hotels Social Media 54

Karen Freberg

MAY 2, 2019

I added the components on consulting, personal branding, speaking engagements, and community. There are definitely some lessons and best practices I’d like to share. I’m all about branding and sharing what I am experiencing, so that’s why I created the #FrebergSabbatical hashtag. Plan, plan, and plan!

Education 54

Education Report Social Media Community 54

PR 20/20

APRIL 1, 2021

As a result, I lost some scholarships, almost lost the privilege to attend Ohio University (my parents were not pleased with my performance), and definitely lost confidence and direction. Private Slack community. Our roadmap is focused on three primary areas of community, education and technology. AI Tech Showcase product demos.

Education 52

Education Marketing Conference Agriculture 52

Prohibition

JANUARY 17, 2022

Most definitions of a crisis include three elements: (a) a threat to the organisation, (b) the element of surprise, and (c) a limited decision time. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60