Cision

MAY 4, 2017

” In PR and communications, we’ve faced a familiar challenge for quite some time. But, there are often more simple, overlooked steps we can take to communicate faster, more effectively and enact more change than public relations has ever been able to before. But for a long time, our industry has needed evolution.

Communications 209

Communications Hotels Technology Tools 209

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. Your stakeholders can see the continuity in the data and results year over year, which builds their confidence in the impact of communications on your brand.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. Your stakeholders can see the continuity in the data and results year over year, which builds their confidence in the impact of communications on your brand.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. How can they help you measure the business impact of communications?

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. First, align the expertise of brand executives in attendance with the news beats and interests of your media targets. The bread and butter of B2B PR ?

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Shift Communications

JANUARY 30, 2020

For communicators, managing the razor-thin line between sharing important details and inciting widespread panic requires a delicate balance. When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected consequences. Consistency in messaging is also a key consideration.

Trends 127

Trends Publicity Communications Tourism 127

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Creating a brand PR stunt that really works. Hotel Chain Drinks From the Fountain of Youth.

Brand 136

Brand Branding Local Hotels 136

Stephen Waddington

OCTOBER 9, 2018

The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business. However a lack of trust defines much of modern life including our relationships with brands, media, organisations and governments.

Brand 109

Brand Branding Privacy Hotels 109

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. Information of Everything.

Hotels 198

Hotels Mobile Travel Technology 198

Communications Conversations

MAY 15, 2015

Facebook wants to be ubiquitous with your entire web experience, but to use another analogy; they’re out to build the web’s version of the Hotel California. So what does this mean for brands and agencies? Continue pushing your brand to think beyond social content.

Hotels 60

Hotels Facebook Web Journalism 60

NewsWhip

MAY 8, 2020

This mental health crisis was approached in different ways, from the government, to brands and celebrities offering support, to publishers promoting exercise and tying physical health to mental health. For brands and celebrities, COVID-19 was the catalyst that caused them to step up the most on the subject. .

Brand 142

Brand Branding Exercises Healthcare 142

PRSay

APRIL 28, 2021

As PR professionals know, the Accreditation in Public Relations (APR) is our profession’s gold standard for recognizing communicators who have demonstrated the “drive, professionalism and principles” that set them apart from colleagues and position them as a leader and mentor in a competitive PR field. She was never “winging it.”

Hotels 209

Hotels Study Crisis Crisis Communications 209

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Travel media reported on hotels decorated in the style of Barbie. and Mattel for the 2023 “Barbie” movie.

Film 129

Film Marketing Sports Hotels 129

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. How can they help you measure the business impact of communications?

Measurement 195

Measurement How To Analysis Data 195

Agility PR Solutions

JULY 25, 2018

When Mexican vacation and hospitality company Original Group invested $54 million to relaunch Temptation Cancun Resort, one of the first hotels in Cancun, in December 2017, the company engaged Newlink for a 22-month communications campaign.

Hotels 60

Hotels Brand Branding Groups 60

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! Smart PR lessons from the solar eclipse. There are also some subtler connections worth exploring.

Hotels 200

Hotels Local Interviews Viral 200

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. And although I am not a doctor, I communicate with doctors and I know that prevention should start from the earliest childhood.

Tourism 52

Tourism Hotels Brand Branding 52

Landis PR

JULY 11, 2022

For a few years now, the communications industry has preached “influencer marketing” as almost one-dimensional. In return for a paid placement or some other sort of quid pro quo (product, free hotel nights, etc.), The “secret sauce” of influencer marketing is in the relationship between the brand and the influencer.

Marketing 59

Marketing Hotels Social Media Consumer 59

Burrelles Fresh Ideas

MARCH 19, 2024

Hotel prices, however, have remained relatively stable, experiencing a marginal increase of only 0.7% The evolving landscape of travel communication: It should go without saying that the digital revolution has fundamentally altered the way travelers research, plan, and experience their journeys. since last year.

Travel 92

Travel Trends Tourism Transportation 92

David PR Group

MARCH 25, 2020

Same thing with hotels. So, I too have time and am working on meeting the new demand in the communications world. Pandemic and Your Brand) appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Eventually, restaurants will reopen. –John. The post What’s the New Demand?

Brand 61

Brand Branding Hotels Meeting 61

Bianchi Biz Blog

FEBRUARY 1, 2024

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Effectively navigating Japan’s communications and PR landscape demands a nuanced approach.

Marketing 107

Marketing Newspapers Print Local 107

Beyond PR

AUGUST 4, 2017

We just finished celebrating our 150th anniversary (and brand launch , and IPO !) Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental Hotel in San Francisco. .

Industry 64

Industry Communications Software Hotels 64

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2016

To “gin up” business at a restored historic hotel in Louisville, bartender Adam Seeger claimed he had unearthed a Prohibition-era cocktail recipe in a secret passage in the hotel. Finally, there’s a story that always sticks with me for its simplicity and brilliant matching of a concept to a brand.

Hotels 120

Hotels Retail Report Creativity 120

Doctor Spin

MARCH 1, 2024

In-house communications departments. Nonprofits often have PR departments or hire PR professionals to manage their communications and outreach efforts. Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Corporate communications teams.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 96

Travel Hotels Storytelling Content Marketing 96

Beyond PR

MAY 4, 2017

” In PR and communications, we’ve faced a familiar challenge for quite some time. But, there are often more simple, overlooked steps we can take to communicate faster, more effectively and enact more change than public relations has ever been able to before. But for a long time, our industry has needed evolution.

Communications 61

Communications Hotels Technology Tools 61

PR in High Definition

JUNE 27, 2017

Due to the immersive nature of VR, brands can give people an incredibly powerful experience. But is it too early for brands to invest in VR? So, should brands be using VR now – demonstrating innovative thinking? If brands want to jump into VR with two feet they need to invest in producing amazing VR content.

Brand 63

Brand Branding Hotels Storytelling 63

ImPRessions - Crenshaw Communications

MAY 19, 2016

Customers quickly lambasted the brand on social media for being disrespectful on a holiday meant to honor those who died in service to the flag, and the store quickly withdrew the product from stores. Also make sure those representing your brand on the front lines are empowered to use their judgment, and well prepared for the spotlight.

Hotels 174

Hotels Retail Creativity Reputation 174

Communications Conversations

JULY 11, 2017

And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Have a “personality fit” with your brand (i.e., Create content that excites your brand, and your customers. Influencer marketing. So hot right now. Tom Horgen.

Instagram 122

Instagram Brand Branding Local 122

ImPRessions - Crenshaw Communications

MAY 8, 2017

Beyond generating brand visibility, what do you want your PR coverage to communicate? A brand’s top messages are typically the basis for its narrative, and it can take time and skill to shape and convey those attributes in the right way. But that’s just the beginning. Prepping for Press. Define your message.

Media 199

Media Interviews YouTube Hotels 199

NewsWhip

SEPTEMBER 8, 2021

In the winter, brands utilize peppermint, mocha, and chocolate, which are flavors that are associated with comfort and nostalgia. Food and beverage brands need to be proactive when it comes to planning ahead, and that includes following the trends to find the best flavors possible to incorporate into their strategy. . interactions. .

Trends 145

Trends Hotels Brand Branding 145

Burrelles Fresh Ideas

MAY 23, 2023

The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. Admittedly, some travel segments, like flying, hotel stays, restaurants, etc., They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

PR News

JANUARY 13, 2019

For one small boutique hotel, keeping its exterior a perfect shade of white is a full-time job. So important is it that the picture matches the reality that the Katikies hotel has a full-time… Continued. The post Do This One Simple Thing Every Day for a Picture-Perfect PR Life appeared first on PR News Blog.

Hotels 84

Hotels Blogging Digital PR Internal 84

Cision

MAY 21, 2015

Over the past 11 or so years in the communication industry, I’ve observed what works and what doesn’t as a press trip coordinator and attendee and as a press release writer and recipient. No boring hotel site visits! Want to build better relationships for your brand? Free time seemed like a waste of resources. Relationships.

Hotels 120

Hotels Tourism Travel Pinterest 120

David PR Group

NOVEMBER 14, 2014

The event was sponsored by Intercontinental Hotels and Bacardi , and the publicized goal was to choose a signature specialty cocktail that will be showcased in the hotels next year. The hotel chain’s goal was fairly clear to me from the outset. It was held at Bacardi headquarters, not far from my office. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

Cision

JANUARY 21, 2016

They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. Scott: We have software to look at both search and booking trends for hotels and beach rentals. They just weren’t there.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120