5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. Shoppable videos Interactive videos, often used in influencer marketing or brand campaigns, allow viewers to click on products within the video and proceed to purchase.

Brand 78

Brand Branding Mobile Pinterest 78

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Sometimes, you’ll notice the graphics include so much type it’s impossible to read on a mobile device. Of course, not all brands are failing in this area.

Brand 215

Brand Branding Instagram Video 215

Onclusive

APRIL 26, 2021

Today, the company leverages innovative digital, social, and mobile solutions to enable employers and candidates to see each other more clearly. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

Case Study 195

Case Study Publicity Brand Branding 195

Agility PR Solutions

OCTOBER 14, 2021

At the end of September, Amazon made an announcement for a brand new product, which is supposed to make the company’s home assistant moveable, by putting it on wheels, called Astro. The post Navigating negative public comments about Amazon’s new mobile assistant appeared first on Agility PR Solutions.

Mobile 145

Mobile Publicity Brand Branding 145

Agility PR Solutions

MAY 24, 2022

A new research report series from independent mobile growth platform Digital Turbine and real-time competitive intelligence firm Apptopia highlights UA strategies of mobile apps delivering above average app install volume relative to the prior quarter’s brand funnel of consumer awareness and install intent.

Brand 78

Brand Branding Strategy Mobile 78

Agility PR Solutions

OCTOBER 21, 2021

Even when they do attempt mobile advertising, their methods don’t transfer well from traditional marketing formats. Here are a few tips for successfully marketing to mobile users. Page speed Mobile users of today have very high standards for websites they’ll willingly browse, […].

Mobile 157

Mobile Advertising Advertising Marketing 157

Stephen Waddington

JULY 19, 2022

Socially Mobile helps practitioners step up as managers and increase their earning potential. We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. What's your highlight of the Socially Mobile programme?

Mobile 142

Mobile Meeting Course LinkedIn 142

Agility PR Solutions

FEBRUARY 10, 2020

Valentine’s Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. The post How mobile marketing help brands make connections for Valentine’s Day appeared first on Agility PR Solutions.

Mobile 74

Mobile Brand Branding Marketing 74

Agility PR Solutions

OCTOBER 17, 2019

It’s indeed a global village these days when it comes to working and staffing, and it’s very common now to work alongside colleagues from other nations, whether physically or virtually—but you might be surprised that your globally-mobile employees are bringing a lot more than solid performance and cultural enlightenment to your business brand.

Mobile 60

Mobile Employee Brand Branding 60

5W PR

DECEMBER 20, 2021

This year was the first time an eSports brand was featured on the cover of Sports Illustrated, which made history and showed how the gaming organization FaZe Clan is influential in the industry. In the last year, the brand has spent a lot of time and effort building strong strategic partnerships outside of the traditional gaming industry.

Brand 88

Brand Branding Sports Consumer 88

Bianchi Biz Blog

JUNE 15, 2023

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Show officials expect double the number of participating brands.

Automotive 78

Automotive Mobile Technology Transportation 78

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Every day, countless brands compete for attention on popular digital channels , yet only a few leave a lasting mark in people’s memories. After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop.

Video 86

Video Brand Branding Energy 86

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Making it the perfect platform for brands seeking the attention of Millennials and Gen Z alike. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

Stephen Waddington

MARCH 15, 2022

Innovative learning design, a supportive community, and content from industry leading practitioners and teachers have provided Socially Mobile students with networks and strategic skills to step up in their careers. What's your highlight of the Socially Mobile programme? What's your highlight of the Socially Mobile programme?

Mobile 116

Mobile Meeting Course Ethics 116

Prowly

MAY 28, 2020

Brand marketing is a business scope where keeping up with the times is crucial. If you want to be effective in 2020, you need to go mobile. The share of mobile Internet users is consistently growing, so a […]. The post How to Use Brand Apps as a Marketing Tool appeared first on Prowly Magazine.

Tools 118

Tools How To Brand Branding 118

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

Sword and the Script

MARCH 23, 2021

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. It’s higher for mobile searches, at about 75%, and lower for desktop searches at roughly 50%. Gartner survey finds brand strategy the most vital capability. Need an extra pair of hands? and Europe.

Brand 121

Brand Branding Marketing B2B 121

Agility PR Solutions

APRIL 12, 2023

As retailers and brands respond to new demands for seamless customer experiences, the mobile app is taking center stage. New research from mobile app experience firm Airship sheds light on consumer […] The post Consumers turning to brand and retailer apps to streamline in-store shopping—is your app optimized?

Retail 78

Retail Consumer Mobile Brand 78

Cision

OCTOBER 5, 2016

But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it. When mobile app Pokemon Go came out, I didn’t pay attention to it from a business perspective (my 12-year-old son, however, latched onto it immediately).

Trends 319

Trends Content Marketing Brand Branding 319

Agility PR Solutions

AUGUST 8, 2022

Even though mobile apps have become the center of people’s everyday lives, many companies are missing an opportunity to deliver customer support in a way that is most helpful to their mobile app customers, according to new research from in-app customer service firm Helpshift.

Consumer 78

Consumer Brand Branding Mobile 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

Agility PR Solutions

MARCH 22, 2022

This makes mobiles one of the best ways for businesses to connect with customers. Businesses have apps to facilitate sales, raise brand awareness, and […]. The post A beginner’s guide to creating a mobile app: Everything you need to know appeared first on Agility PR Solutions. By 2022, there were 6.57

Mobile 94

Mobile Brand Branding Analysis 94

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Agility PR Solutions

JULY 7, 2022

To mark World Refugee Day earlier this month, the Tent Partnership for Refugees—which mobilizes the global business community to improve the lives and livelihoods of more than 36 million refugees who have been forcibly displaced from their home countries—announced that more than 100 major companies have joined its Coalition for Refugees in the U.S.

Consumer 78

Consumer Company Brand Branding 78

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Agility PR Solutions

OCTOBER 29, 2020

Market dynamics are shifting fast to mobile shopping,increasingly challenging brands to get ahead of evolving consumers. Unfortunately, traditional market research tools—surveys and focus groups—fail to adequately engage consumers in the mobile commerce environment. Brand stewards should ask: What’s changing […].

Mobile 86

Mobile Tools Survey Consumer 86

Agility PR Solutions

MAY 15, 2023

It seems like it was just a few months ago when brands were being encouraged to get with the times and start using SMS to communicate with customers in today’s mobile world. Well, it was—and lots of brands jumped on the bandwagon.

Consumer 78

Consumer Brand Branding Mobile 78

Wadds Inc.

JULY 19, 2022

Socially Mobile helps practitioners step up as managers and increase their earning potential. We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. What's your highlight of the Socially Mobile programme?

Mobile 94

Mobile Meeting Course LinkedIn 94

Shift Communications

JULY 26, 2022

The post Is Your Brand Messaging Recession-Ready? For companies outside of workplace tech and services, lines of messaging around the recession will look different but still be important. appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Brand 78

Brand Branding SEO Employee 78

Agility PR Solutions

DECEMBER 14, 2021

Brands and retailers are getting savvier about their engagement practices, but new research from mobile app experience firm Airship reveals that consumers too are getting more knowledgeable about the degree to which they’re willing to interact.

Consumer 78

Consumer Privacy Brand Branding 78

Cision

JULY 12, 2017

Believe it or not, there are a variety of digital branding and engagement tactics you can use other than a post’s headline. Appropriately Descriptive and Branded Meta Descriptions. It’s important to remember that meta descriptions and site details like this aren’t only visible on computers, but on mobile devices, as well.

Brand 236

Brand Branding Engineering Web 236

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 82

Brand Branding Marketing Ethics 82

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? And they use it all the time.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? And they use it all the time.

Mobile 100

Mobile Google SEO Web 100

Agility PR Solutions

FEBRUARY 27, 2022

New research from Camera IQ, a no-code design platform for augmented reality, reveals the extent to which consumers crave AR experiences, how AR affects their relationships with the brands that use it—and how it serves as a gateway to the metaverse.

Mobile 78

Mobile Consumer Report Brand 78

Bianchi Biz Blog

JUNE 29, 2023

Your exhibit house team can assist you with showcasing your company’s image, brand and products the best way possible, while helping your company stand out amongst the thousands of other companies exhibiting at CES. Update your outreach list: It’s a big investment to have a presence at CES.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Agility PR Solutions

NOVEMBER 10, 2021

Brand and retailer apps will play a much larger role in holiday shopping this year—and you can bet that communicators will be on the hook to make sure their company and client app developers have their platforms ready to perform. The post More holiday shoppers will use mobile apps to meld online and in-store experiences—is your app ready?

Mobile 78

Mobile Retail Survey Company 78