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Riding The Mobile Wave: What’s In It For PR?

ImPRessions - Crenshaw Communications

One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism.

Mobile 334
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App culture: Consumers’ perspectives on branded mobile notifications

Agility PR Solutions

According to recent research, many consumers have stated that one of the biggest reasons why they don’t want to receive notifications from brands on their smartphones is because they happen too often, and because the notifications themselves are irrelevant.

Mobile 147
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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Retail 170
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Brand Strategy Best Practices For Cannabis Businesses

The Hoyt Organization

This means the market volume will reach $102.90bn by 2028! With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. A brand strategy is a long-term plan that outlines specific goals and objectives for a brand and how they will be achieved.

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How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

Publicity 203
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Is Brand Building Becoming Cool in Marketing Again?

Sword and the Script

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. It’s higher for mobile searches, at about 75%, and lower for desktop searches at roughly 50%. It’s 100% bad news for digital marketing. The firm polled 432 marketing leaders across the U.S.

Brand 124
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Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

Cision

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout.

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