Agility PR Solutions

APRIL 12, 2023

As retailers and brands respond to new demands for seamless customer experiences, the mobile app is taking center stage. New research from mobile app experience firm Airship sheds light on consumer […] The post Consumers turning to brand and retailer apps to streamline in-store shopping—is your app optimized?

Retail 78

Retail Consumer Mobile Brand 78

ImPRessions - Crenshaw Communications

JULY 23, 2020

The consumer boycott is a time-honored tactic for those who seek to force political or social change. Brand boycotts rarely succeed. And experts say they don’t usually harm the bottom lines of the brands or companies targeted. The goal of any boycott lies in the media coverage and brand reputation harm (or benefit).

Brand 297

Brand Branding Banking Interviews 297

Agility PR Solutions

AUGUST 8, 2022

Even though mobile apps have become the center of people’s everyday lives, many companies are missing an opportunity to deliver customer support in a way that is most helpful to their mobile app customers, according to new research from in-app customer service firm Helpshift.

Consumer 78

Consumer Brand Branding Mobile 78

5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. It enables consumers to make direct purchases within the content itself, eliminating the need to navigate to a separate website or platform.

Brand 78

Brand Branding Mobile Pinterest 78

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Sometimes, you’ll notice the graphics include so much type it’s impossible to read on a mobile device. Of course, not all brands are failing in this area.

Brand 215

Brand Branding Instagram Video 215

Agility PR Solutions

JULY 7, 2022

To mark World Refugee Day earlier this month, the Tent Partnership for Refugees—which mobilizes the global business community to improve the lives and livelihoods of more than 36 million refugees who have been forcibly displaced from their home countries—announced that more than 100 major companies have joined its Coalition for Refugees in the U.S.

Consumer 78

Consumer Company Brand Branding 78

5W PR

APRIL 22, 2024

Things like mobile payments, digital wallets, robo-advisors, and more, are all revolutionizing the way people handle their finances. Thus, a data breach can be catastrophic, leaving a long-lasting dent in a brand’s reputation. The fintech sector is rapidly changing the game. Transparency is also crucial for building trust.

Consumer 78

Consumer Financial Crisis Management Reputation 78

Agility PR Solutions

JUNE 22, 2023

Data privacy remains a big concern for consumers and businesses alike, but in tough economic times like these, shoppers are willing to take more data-related risks for a better and more personalized deal, and a seamless experience.

Privacy 78

Privacy Data Consumer Mobile 78

Cision

MARCH 22, 2016

But has your brand? If you haven’t adopted a mobile-friendly website, you’re missing major opportunities to drive prospects to your site, reach new audiences and engage your current users. Brands who’ve received penalties in the past are about to get more. Increase Traffic. Reach Audiences.

Mobile 120

Mobile Brand Branding Report 120

Agility PR Solutions

MAY 15, 2023

It seems like it was just a few months ago when brands were being encouraged to get with the times and start using SMS to communicate with customers in today’s mobile world. Well, it was—and lots of brands jumped on the bandwagon.

Consumer 78

Consumer Brand Branding Mobile 78

Agility PR Solutions

DECEMBER 14, 2021

Brands and retailers are getting savvier about their engagement practices, but new research from mobile app experience firm Airship reveals that consumers too are getting more knowledgeable about the degree to which they’re willing to interact.

Consumer 78

Consumer Privacy Brand Branding 78

Agility PR Solutions

MAY 24, 2022

A new research report series from independent mobile growth platform Digital Turbine and real-time competitive intelligence firm Apptopia highlights UA strategies of mobile apps delivering above average app install volume relative to the prior quarter’s brand funnel of consumer awareness and install intent.

Brand 78

Brand Branding Strategy Mobile 78

5W PR

DECEMBER 20, 2021

This year was the first time an eSports brand was featured on the cover of Sports Illustrated, which made history and showed how the gaming organization FaZe Clan is influential in the industry. In the last year, the brand has spent a lot of time and effort building strong strategic partnerships outside of the traditional gaming industry.

Brand 88

Brand Branding Sports Consumer 88

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. An auto show within a consumer electronics show.

Automotive 128

Automotive Mobile Technology Hotels 128

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice.

Travel 78

Travel Consumer Strategy Tourism 78

5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being.

Consumer 78

Consumer Ethics Trends Mobile 78

The Proactive Report

DECEMBER 24, 2014

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago.

Mobile 201

Mobile Strategy Web Consumer 201

Agility PR Solutions

AUGUST 14, 2019

Consumers are hungrier than ever for great deals from brands they love, but the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations, according to new research from mobile marketing firm Vibes. The post Want to reach consumers? The post Want to reach consumers?

Mobile 70

Mobile Consumer Report Brand 70

5W PR

AUGUST 10, 2020

These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers.

Consumer 97

Consumer Meeting Mobile Study 97

Bianchi Biz Blog

JUNE 15, 2023

Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Show officials expect double the number of participating brands.

Automotive 78

Automotive Mobile Technology Transportation 78

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it. Branded Content Creators Note Important Facebook Changes. Pokemon Go: It’s Not Just for Kids.

Trends 319

Trends Content Marketing Brand Branding 319

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Making it the perfect platform for brands seeking the attention of Millennials and Gen Z alike. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Every day, countless brands compete for attention on popular digital channels , yet only a few leave a lasting mark in people’s memories. After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop.

Video 86

Video Brand Branding Energy 86

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Agility PR Solutions

OCTOBER 29, 2020

Market dynamics are shifting fast to mobile shopping,increasingly challenging brands to get ahead of evolving consumers. Unfortunately, traditional market research tools—surveys and focus groups—fail to adequately engage consumers in the mobile commerce environment.

Mobile 85

Mobile Tools Survey Consumer 85

Deirdre Breakenridge

AUGUST 17, 2016

Brand awareness is just the beginning of what good PR can do for your company. But, where do you begin in a constantly changing media landscape with the highly digitized consumer? Consumers Drive Their News and Information. What makes a consumer want to engage, form a relationship and become a loyal advocate?

Brand 150

Brand Branding Consumer Travel 150

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 83

Brand Branding Marketing Ethics 83

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

Agility PR Solutions

APRIL 23, 2019

New research from Origin, the independent research arm of creative marketing firm Hill Holliday, finds consumers grappling with the future of cash, cards, mobile, and everything in between. The post Future of cashless commerce—consumers & brands still aren’t there appeared first on Agility PR Solutions.

Consumer 60

Consumer Brand Branding Mobile 60

5W PR

JUNE 8, 2021

The research process also involves understanding where the consumers already are and meeting them there with any promotional efforts. Once companies have figured out all of the different elements regarding their marketing plans, they have to figure out how they’ll reach the consumers. Mobile Marketing. Email Marketing.

Consumer 88

Consumer Mobile Print Small Business 88

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. It appears that CES2022 could be even bigger and better for the vehicle technology and mobility space.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. A flippant attitude or a risky tweet can take a brand even further. The fast-food brand is famous for its sassy social media voice, and what’s more, its strategy has won it praise and coverage in mainstream media.

Social Media 136

Social Media Brand Branding Airlines 136

Agility PR Solutions

FEBRUARY 27, 2022

New research from Camera IQ, a no-code design platform for augmented reality, reveals the extent to which consumers crave AR experiences, how AR affects their relationships with the brands that use it—and how it serves as a gateway to the metaverse.

Mobile 78

Mobile Consumer Report Brand 78

Agility PR Solutions

FEBRUARY 7, 2024

Mobile apps are key components of a comprehensive brand marketing strategy in today’s smartphone-obsessed world. Consumers use them for digital purchasing, as well as in-store for product research.

Trends 101

Trends Mobile Marketing Consumer 101

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.

Mobile 75

Mobile Technology Automotive Trade Shows 75

5W PR

MAY 28, 2020

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation.

Consumer 88

Consumer Exercises Crisis Customer Service 88