The Hoyt Organization

APRIL 23, 2024

Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging. Partnering with like-minded companies or sponsoring events can help increase brand awareness and credibility.

Strategy 101

Strategy Nonprofit Social Media Leadership 101

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

However, brands looking to enter the market with PR and digital content campaigns must have a command of the complexities inherent among APAC countries. . Before launching a campaign, brands and marketers should understand the opportunities and challenges that lie ahead, and approach each market differently. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

PR for Anyone

SEPTEMBER 21, 2021

In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran.

Pitching 130

Pitching Television Media Interviews 130

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Connect with Lisa on Twitter: @LisaArledge. Photo credit: alhovik.

Resources 214

Resources Pitching Television Radio 214

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” And start pitching the media because it will just elevate your brand.

Publicity 130

Publicity YouTube Advertising Advertising 130

Critical Mention

MAY 7, 2020

News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113

Media Radio Television Sports 113

Bianchi Biz Blog

FEBRUARY 1, 2024

Local economy is not as bad as it may look based on just the indicators. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. While online platforms wield influence, traditional media such as newspapers and television maintain substantial power.

Marketing 106

Marketing Newspapers Print Local 106

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.

Radio 64

Radio Pinterest Television Government 64

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. But think about that if you have a product, service or brand related to moving into a dorm room, moving in your first apartment. Transcript. It is the end of August.

Pitching 130

Pitching Media Insurance Insurance 130

PRSay

DECEMBER 9, 2019

A massive amount of planning goes into each film and television show, and the principles can be applied to your work as well. For the film and television industry, timing is everything. Trailers, promo photos and other pre-launch content appear far before the final product makes its way to your television or local theater.

Film 147

Film Publicity Television Local 147

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. About 2 or 3 weeks ago, the Bulgarian national newspaper 24 Hours proposed Bulgaria to have a Minister of Branding. Host: "Social Network" continues.

Tourism 52

Tourism Hotels Brand Branding 52

Business Wire

APRIL 25, 2017

For a brand looking to amplify their latest announcement, there is no doubt that being featured on the program creates greater access to wider audiences, making a strong visual impression on potential clients and customers. Visual news highly increases a brands chances of landing on a visual news show.

Television 156

Television Video Travel Analysis 156

Critical Mention

JULY 15, 2020

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. We believe current and future customers will quickly see this as a major marketplace differentiator.”. www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

The Stalwart Blog

FEBRUARY 24, 2015

This total room night volume may not necessarily be great but every televised game is a commercial for San Diego. I believe the loss of the Chargers will have a significant impact on the local hospitality industry as well as the city''s ability to draw tourists and businesses to it. Here were two answers I got back: Yes.

Brand 60

Brand Branding Tourism Insurance 60

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Stephen Waddington

MAY 9, 2020

Local Facebook groups have a vigilante mood. Images of lockdown dodgers have been posted in several local Facebook groups that I follow, both in London and the North East. VE Day celebrations on Friday played out on television news programmes as a series of street parties. This isn’t a north versus south issue. It’s not helpful.

Government 83

Government Healthcare Television Local 83

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news. What are the biggest pitching mistakes brands make?

Television 120

Television Public Affairs Pitching Healthcare 120

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” But what about the crisis situations that are handled well?

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Government agencies. Corporate communications teams.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

5W PR

APRIL 9, 2019

It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. A business that gets involved in its local community achieves multiple objectives. Done correctly, this connection can lead to better brand awareness and consumer loyalty.

Consumer 60

Consumer How To Advertising Advertising 60

Maxim Behar

APRIL 6, 2023

On the one hand, the literally empty shops were filled for hours with brand new goods - ordinary and luxury, imported and local, but at prices ten times higher than the previously subsidized ones. I don't want to start with the local economic view from so long ago, though. It was a shock, even a two-way shock.

Government 52

Government Local Film Television 52

ImPRessions - Crenshaw Communications

DECEMBER 2, 2016

Second, the ultimate feel-good result: a stranger takes Callison’s resume to a local pizza place and he actually lands a job. Pizza Rock, the small, local restaurant who hired Callison has received mounds of unabashedly great press. What we also love? The law of unintended (positive) consequences. Kudos to all involved.

Construction 120

Construction Journalism Tourism Local 120

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. It’s easy to feel defensive when someone publicly criticizes your brand. Always Listen.

Publicity 105

Publicity Radio Sports Small Business 105

5W PR

SEPTEMBER 26, 2017

If you want to enhance your brand image with the public and specifically those who are your audience, how will you do that? Hand mixers could be used in an event where local chefs demonstrate desserts. Hand mixers could be used in an event where local chefs demonstrate desserts. Either approach could garner great press.

Publicity 83

Publicity Local Television Radio 83

Mindful Marketing

JANUARY 16, 2022

As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.”

Local 80

Local Corporate Insurance Insurance 80

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. We get leaders in the local press, industry-specific media, leading publications, and podcasts, allowing the public to see them as credible within their industry. That’s not going to happen with an ad running on Facebook. Also, a press release can be sent to many different outlets.

Real Estate 52

Real Estate Publicity Television Radio 52

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

PRSay

MAY 23, 2018

Explain to your client that with a major national outlet, you may get your message out to 20 million people who aren’t particularly interested in the brand or product, but with a trade outlet, your client’s message will reach 20,000 readers who are passionate, motivated and more likely to take action after reading. Mention depth of content.

Media Relations 135

Media Relations Publicity Media Blogging 135

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Radio, television and streaming are also holding up or growing. Our local BBC news programme and even the national idents are based on clips from social media.

Crisis 151

Crisis Government Energy Community 151

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Certain kinds of smart televisions can “overhear” conversations.

Trends 120

Trends Mobile Web System 120

Beyond PR

MARCH 27, 2018

Influencer and brand ambassador marketing used to be an untapped land of opportunity. Now, everyone is looking for the best ambassadors — a subset of influencers sought-after for their authentic voices and true brand loyalty. But higher demand means brands have to work harder to differentiate their campaigns.

Fashion 73

Fashion Instagram Enterprise Brand 73

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. He gets most of his leads from one source: Google.

Marketing 60

Marketing B2B Local Customer Service 60

PR Insiders

NOVEMBER 10, 2020

One is the value of media coverage for building your brand or promoting your business. Keep up with local news. When you’re pitching to your local media, make sure your pitch is relevant to their readers, viewers or listeners. But even through these unusual times, a couple of things did not change.

Media 78

Media Pitching Print Interviews 78

PR for Anyone

MARCH 30, 2022

But let’s say you see an ad in your local Gazette, and it says, “Joe’s Pizza, Best Pizza Outside of New York City and, you know, it’s an ad, you know what the pizza ad looks like. And I always love to use an example of Joe’s Pizza because we all have Joe’s Pizza.

Advertising 130

Advertising Advertising Publicity YouTube 130

Mora Communications

OCTOBER 13, 2017

When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds. There is no better source for organically marketing your brand (i.e your law firm).

Advertising 40

Advertising Advertising Television Viral 40

Mark My Words

APRIL 2, 2015

Ahead of tonight’s 7-way clash many, including the BBC’s Nick Robinson, have questioned whether televised debates amount to anything more than light entertainment. And it’s true that those aged between 18 and 24 don’t tend to flock in large number to their local polling stations. Russell Brand?-

Television 60

Television Survey Social Media Government 60