Ronn Torossian

JULY 28, 2023

In the fast-paced and competitive world of the airline industry, effective communication is crucial for building trust, managing crises, and enhancing the overall passenger experience. A thoughtful airline communications strategy helps airlines convey their brand values, address customer concerns, and maintain a positive reputation.

Airlines 195

Airlines Industry Strategy Communications 195

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370

Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers. The changing landscape of employer branding Employer branding used to mean a reputation for offering competitive compensation and benefits.

Brand 156

Brand Branding How To Employee 156

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. The exposure that results from a keynote or panel opportunity is especially important for leaders at companies that are not household names outside of their industries.

Leadership 295

Leadership Industry Conference Trade Shows 295

Agility PR Solutions

OCTOBER 31, 2023

Now, the PR industry needs to dig deep into its toolbox if reputations are to remain intact. Read on to find out how a strong protection strategy can keep brand reputations intact. […] The post 7 best practices for protecting brands from misinformation appeared first on Agility PR Solutions.

Brand 120

Brand Branding Viral Reputation 120

Deirdre Breakenridge

OCTOBER 29, 2014

We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. This is all part of the importance of having a concrete plan for a brand’s social networks. Breakenridge moderates an NYU Public Relations and Social Media Twitter chat on the Reputation Task Force.

Reputation 302

Reputation Brand Branding Social Media 302

Agility PR Solutions

JULY 4, 2022

Most brands strive to improve their recognition, secure many customers, and earn repeat sales throughout the year. If you want your company to become an industry leader, you must perform various actions to grab others’ attention and […].

Reputation 91

Reputation Brand Branding Consumer 91

NewsWhip

MARCH 13, 2024

Implement a robust monitoring framework, with heavy automation : Set up monitoring systems to track mentions of your brands, executives, industry, and hot topics across social media platforms and media outlets. a) Monitor widely. It’s time to evaluate what’s happening. Evaluation: Understand the Issue As It’s Unfolding 1.

Brand 147

Brand Branding Crisis Exercises 147

PRSay

APRIL 25, 2024

Our professional brands are not dissimilar from the brands of companies or products. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Call it a professional brand strategy if you will.

Strategy 86

Strategy Brand Branding Leadership 86

Agility PR Solutions

JANUARY 29, 2024

billion industry, with more and more brands allocating a significant portion of their marketing and advertising budget to creator brand deals—speaking to its increasing effectiveness as a comms strategy, based on its reputation as an authentic voice in brand promotion.

Brand 96

Brand Branding Advertising Advertising 96

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. The value of a strong reputation has never been more vital. To learn more about this partnership, please contact us at info@onclusive.com.

Reputation 307

Reputation Analytics Corporate Government 307

Ronn Torossian

MARCH 9, 2021

Companies that are looking to improve their brand image or get ahead of their competitors in the industry can greatly benefit from public relations and reputation management. For example, with public relations focusing on a company’s reputation, certain strategies can be […].

Reputation 195

Reputation Publicity Tools Strategy 195

Ronn Torossian

APRIL 11, 2016

Reputation management is no easy feat for any company. Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust. As a result, many companies turn to a more subtle form of brand management, which involves creating new brand ambassadors. Need some convincing?

Employee 150

Employee Reputation Brand Branding 150

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box. Industry awards take real time and effort. Why should I enter for awards?

B2B 295

B2B Industry Company Case Study 295

PR in High Definition

MARCH 24, 2021

The pandemic hit some organisations harder than others, and for companies like Airbnb in the hospitality industry, it was a big blow. Airbnb plan to move spend away from performance marketing and into brand marketing, with a focus on media relations. The Airbnb brand is strong so getting people to the site is not an issue.

Reputation 108

Reputation Brand Branding Marketing 108

Onclusive

DECEMBER 28, 2021

Read the full State of The PR Industry Report: A Look Back at 2021 to learn more about the opinions, practices and realities of your industry peers and senior-level executives. The post State of The PR Industry: A Look Back at 2021 appeared first on Onclusive. Do you create strategic communications plans for your PR campaigns?

Industry 221

Industry Crisis Management Measurement Data 221

ImPRessions - Crenshaw Communications

MAY 24, 2022

Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market. For B2B brands, expertise counts. For many of the B2B brands we represent we set up expert discussion panels that join a top client executive with other industry figures to explore trends and current issues.

B2B 170

B2B Brand Branding Education 170

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand Reputation Management is used to help build relationships with customers and increase sales conversions.

Reputation 62

Reputation Brand Branding SEO 62

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It has also brought out the best in some companies and brands, with accompanying positive PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. Here are my picks for best brand moves so far during the COVID-19 pandemic. Lowe’s builds its reputation. But still others have stepped up.

Hotels 282

Hotels Brand Branding Guidelines 282

Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this second part, we investigate reputation value and risk. Part one explored the financials ( see Part 1 ).

Reputation 78

Reputation Corporate Insurance Insurance 78

Reputation Us

OCTOBER 16, 2023

Ultimately, what you say about your products or services doesn’t matter — establishing credibility through neutral third-parties is essential for building a solid reputation. This may include industry-specific forums, niche review sites, industry awards or endorsements from recognized experts. appeared first on ReputationUs.

Reputation 167

Reputation Consumer Report Ethics 167

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. This includes maintaining a strong brand reputation that is accurate and positive. According to Demand Sage, there are 4.2 billion by 2024.

SEO 339

SEO Reputation Local Consumer 339

5W PR

OCTOBER 18, 2023

Effective communication is crucial in the health and wellness industry. Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Product claims and efficacy Health and wellness brands often make claims about the efficacy of their products.

Brand 78

Brand Branding Crisis Communications Healthcare 78

NewsWhip

JUNE 9, 2023

In today’s constantly evolving digital landscape, reputation management is more important than ever for companies attempting to gain a competitive edge. These sophisticated platforms enable companies to gain a comprehensive understanding of the public opinion of their brand, industry, or product.

Analysis 60

Analysis Tools Brand Branding 60

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. The exposure that results from a keynote or panel opportunity is especially important for leaders at companies that are not household names outside of their industries.

Leadership 170

Leadership Industry Conference Trade Shows 170

NewsWhip

AUGUST 4, 2022

And as the digital world changes, so does brand strategy. These short-form videos can help propel brands forward and garner huge engagement with their accounts. . Social media has become about connection, and there’s no better way to connect with your audience than by creating an authentic brand voice in a video.

Instagram 146

Instagram Brand Branding Hotels 146

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. You can always come back and edit your setup to include more brand names or keywords that are important to you.

Analysis 195

Analysis Corporate Reputation How To 195

Deirdre Breakenridge

JULY 24, 2018

What does it take to become one, and how can you be more effective with your communication, whether it’s for your professional brand or your business? When he reached out, he asked if I would help him with his messaging for the media , work with him to navigate social media, and to rebuild his damaged reputation.

Reputation 218

Reputation Skype Industry Conference 218

5W PR

JUNE 2, 2023

As concerns about climate change continue to grow, the fashion industry is increasingly under scrutiny for its environmental impact. To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers.

Fashion 88

Fashion Communications Brand Branding 88

Onclusive

OCTOBER 4, 2021

Onclusive’s new human-verified media database is a noteworthy addition to our powerful Author Intelligence tool for discovery of the most impactful journalists for your brand. Then we confirm which of them are full-time, active journalists with recent contributions to reputable publications. Request Demo.

Industry 195

Industry Media Reputation Report 195

PRSay

JULY 6, 2021

The secret lies in your employer brand. It’s the reputation your company has as an employer. Developing your employer brand. When your employer brand is built strategically, it’s deeply attractive to the type of person who will thrive inside your culture and help propel your company forward. Your corporate brand.

Brand 176

Brand Branding Employee How To 176

5W PR

OCTOBER 19, 2023

From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Their association with any brand can quickly grab the attention of consumers and create a lasting impression. Credibility and trust Well-liked and respected celebrities can lend credibility to a brand.

Brand 78

Brand Branding Product Launch Sports 78

Reputation Us

DECEMBER 15, 2023

Taking a few simple actions provided by ReputationUs and Blue Ocean Global Technology throughout 2024 can help your organization enhance , advance and protect its valuable reputation. BRAND VS. REPUTATION Building your company’s brand has always been important, but ultimately, it is your reputation that precedes you.

Reputation 78

Reputation Corporate Real Estate Technology 78

5W PR

JUNE 5, 2023

As a result, companies are increasingly adopting sustainable packaging practices in order to reduce their environmental footprint and improve their brand image. That means sustainable packaging can improve a company’s PR and brand image. Many of them have started seeking out products and brands that align with their values.

Brand 88

Brand Branding Reputation Consumer 88