Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. The ability to analyze the effectiveness of branding or creative messaging elements. One of the earliest adopters of this model was Kraft. They used this type of analysis for their launch of Jell-O products decades ago.

Media 221

Media Measurement Analysis Television 221

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 98

Media Nonprofit Pitching Analytics 98

Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. One of the earliest adopters of this model was Kraft. They used this type of analysis for their launch of Jell-O products decades ago. Wondering if your marketing measurement platform fits the bill? Don’t hesitate to reach out to us for advice.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

They began by choosing three or four television networks and magazines to promote the new products. One of the earliest adopters of this model was Kraft. They used this type of analysis for their launch of Jell-O products decades ago. Wondering if your marketing measurement platform fits the bill? Don’t hesitate to reach out to us for advice.

Media 195

Media Measurement Analysis Television 195

NewsWhip

APRIL 27, 2023

Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies.

Social Media 82

Social Media Trends Viral Media 82

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. I’m inspired by their creativity and enthusiasm to deliver results. . What are some of the biggest challenges hospitality and lifestyle brands face?

Television 120

Television Travel Tourism Pitching 120

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. “Nail the elevator pitch.”.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. Big Brands: Content Marketing isn’t a Campaign, It’s a Culture. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Stephen Waddington

MARCH 3, 2020

This blog got exclusive access to a brainstorm in one of London’s leading creative shops. CREATIVE TEAM: dirty pants are the tragedy and Skidz is the hero Skidz are more than just pants, they’re a life philosophy. Newspapers and television are for old people. We need contrary talent that lives our brand values.

Pitching 79

Pitching Agency Creativity Guidelines 79

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

Consumer 80

Consumer Marketing Television Viral 80

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Shawna’s food, wellness, and garden adventures have been featured in many media venues including television news programming, radio broadcasting, and PBS television. About Barbara Rozgonyi.

Television 52

Television YouTube Pinterest Radio 52

5W PR

AUGUST 26, 2019

So with a bit of extra effort and creativity, businesses can improve their engagement rates on the content they’ve worked so hard to create. Video content has become a big favorite of brands who see that consumers are consuming mobile video now more than ever. First, let’s touch on the subject of video.

Social Media 83

Social Media Media Video Television 83

Stephen Waddington

MAY 10, 2022

The report is a damning read on a fast growing and emerging part of the creative sector. "As Influencer marketing is therefore offering a lucrative opportunity for brands and advertisers as well as influencers. That is fair and right. But, influencer content can have a positive effect on children.

Marketing 78

Marketing Government Sports Advertising 78

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. After spending the last five years at Adweek as a Brand editor, Kristina joined Digiday this year as a Marketing editor.

Twitter 177

Twitter Advertising Advertising Report 177

ImPRessions - Crenshaw Communications

MAY 8, 2017

Beyond generating brand visibility, what do you want your PR coverage to communicate? A brand’s top messages are typically the basis for its narrative, and it can take time and skill to shape and convey those attributes in the right way. But that’s just the beginning. Prepping for Press. Define your message.

Media 199

Media Interviews YouTube Hotels 199

PRSay

NOVEMBER 15, 2019

Not only is it saving Disney money to have this content on hand, but it’s also allowing them to set their service apart with their unique brand voice and image. Rather than purchasing generic content, your integrated team should be able to produce content that matches your brand, voice and quality. Leverage your relationships.

Analytics 160

Analytics Television Banking Data 160

PRSay

OCTOBER 29, 2019

So how have they managed to stay one of the most popular shows on television for more than four decades? who trusts your team of talented creatives to do their jobs and achieve results. It doesn’t take comedic genius or a nationally-televised show to take some inspiration from SNL. Keep your content varied and interesting.

Television 111

Television Writing Storytelling Video 111

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of television and radio, they must wait and see or check the newscasts’ scheduled programming guide as a way of knowing what stories are offered. .

Content Marketing 120

Content Marketing Marketing Radio Media 120

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries.

Marketing 107

Marketing Newspapers Print Local 107

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) What were the hot topics that brands and agencies were discussing?

Advertising 89

Advertising Advertising B2B Creativity 89

Cision

NOVEMBER 6, 2015

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Are there videos of people using your product in creative or offbeat ways that you can promote? Want to become an innovator on social media?

Video 120

Video Trends YouTube Television 120

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding. This can include the media, customers, employees, and the general public.

Interviews 104

Interviews Publicity Technology Social Media 104

5W PR

APRIL 9, 2019

It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. It can cost money and time to creatively come up with a way to connect. Done correctly, this connection can lead to better brand awareness and consumer loyalty.

Consumer 60

Consumer How To Advertising Advertising 60

Cision

NOVEMBER 24, 2015

Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Sure, that is always the great debate but in order to create organic content with influencers you need to create a network, leverage relationships and shape the conversation about a brand.

Pitching 120

Pitching How To Instagram YouTube 120

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media.

Comparison 120

Comparison Television Print Social Media 120

Mark My Words

AUGUST 15, 2022

The world’s biggest arts festival is a whirlwind of colour and creativity, but it’s also the dark, challenging, experimental underworld of live entertainment; one where many worldviews are catered for and where the great impresarios create almost as much outrage as shock. But in such unforgiving conditions mavericks thrive.

Examples 60

Examples Film Transportation Creativity 60

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Those insights will lead to better briefs to inform creative and content. Radio, television and streaming are also holding up or growing. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

MAY 11, 2019

The online newsroom has always attracted a lot of visitors – and these have always been neglected by brands. The study compared “Net Positive PR Impressions against advertising creative scores for Hotels.com and AT&T over nine-months and the results were promising. Facebook said as much in a recent study about brands on Instagram.

Study 144

Study Media Relations Media Measurement 144

Communications Conversations

JUNE 28, 2018

So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. They also helped me think differently and creatively. My major was Television Production & Broadcast Journalism, so about half of my major classes were more related to film and television.

Sports 113

Sports Travel Television Agency 113

Cision

JULY 26, 2016

When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. With so much content saturating the marketplace today, how can brands stand out? It’s important to be honest with who and what you are as a brand. To truly stand out, you need creativity, innovation and originality.

Writing 120

Writing Engineering Journalism Analytics 120

PR for Anyone

JUNE 30, 2021

That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. You need to be pitching national publications NOW for stories that will go to print in October. Hard to think that far ahead. Hi everybody.

Pitching 130

Pitching Nonprofit Financial Insurance 130

Maxim Behar

NOVEMBER 23, 2020

If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. And this will not be because advertising agencies are bad, or colleagues there are not creative. Now everything is PR, communications, and management. Just us, not them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Beyond PR

JUNE 23, 2016

Case in point, Gemma Stafford – a professionally-trained chef who debuted on YouTube fewer than three years ago and already commands a larger audience than television stations in some of the nation’s more competitive broadcast markets. I like to work with brands I use and respect,” said Stafford. What do you want to accomplish?

Video 73

Video Marketing YouTube Comparison 73