Critical Mention

SEPTEMBER 27, 2019

If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand.

Brand 100

Brand Branding Advertising Advertising 100

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. The more positively covered your brand is – and the more you share and distribute that coverage – the better your organization’s public perception will be.

Brand 81

Brand Branding Media Case Study 81

Critical Mention

OCTOBER 25, 2021

Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated. But even a solution like Google Alerts, or a platform that does not provide access to all media types, is not enough in the most critical moments for a brand.

Media 162

Media Fashion Television Radio 162

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: When business are launching a PR or content marketing campaign, what are the key elements they should focus on?

Interviews 284

Interviews Radio Small Business Pitching 284

Critical Mention

AUGUST 29, 2019

Public relations is a great way to help build your brand. If your organization already has an established brand, consider yourself lucky, as you don’t have to build it from scratch. . At the same time, managing PR can be tricky, even for established brands. Who you know can play a big role in building your brand.

Company 81

Company Brand Branding B2C 81

Critical Mention

NOVEMBER 17, 2021

The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting. In addition to podcast monitoring, the Critical Mention Earned Media Suite also includes TV, radio, social media and online news monitoring, as well as a Media Contact Database. .

Analytics 126

Analytics Radio Television Measurement 126

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. AM/FM radio is currently America’s number one mass-reach media, reaching 84% of American adults 18 and older. But reaching the right people with maximum impact?

Media 104

Media Radio Print Newspapers 104

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

5W PR

FEBRUARY 17, 2020

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. While the ultimate goal – building a positive brand reputation – is the same in all cases, the strategy to leverage each kind of media is distinct. Earned media is all about getting people talking about the brand.

Media 103

Media Print Advertising Advertising 103

PR in High Definition

JANUARY 17, 2017

Facebook has spotted this trend and has sought to develop a new platform for brands to reach their audience, Facebook Live Audio. Facebook hopes that brands will use Facebook Live Audio for book readings, interviews and of course talk radio, bringing low-bandwidth, real-time audio broadcast content to news feeds and Facebook pages.

Radio 48

Radio Facebook Tools Social Media 48

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. AirPR Analyst’s new navigation and search/filter functionality were designed to mirror the workflow of a PR or marketing pro’s daily activities.

Software 207

Software Analysis Comparison Trends 207

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. Radio Guest List – the HARO of audio! Radio Guest List – the HARO of audio! Want to hear from producers and hosts of radio broadcasts and podcasts?

Tools 147

Tools Radio Data Instagram 147

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Intentional Content. Trust in your Brand. for every dollar invested.

Tourism 157

Tourism YouTube Radio Social Media 157

Cision

APRIL 30, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. How do you stand out with content? Content marketing is far from dead. It just requires creating content that’s a little outside-the-box. Quick Original Programming Tip: Stay true to your brand.

Telecommunications 120

Telecommunications Content Marketing B2C Video 120

Burrelles Fresh Ideas

MARCH 5, 2024

Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness. It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 99

Media Nonprofit Pitching Analytics 99

Critical Mention

DECEMBER 17, 2019

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set.

YouTube 91

YouTube Radio Analytics Television 91

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring.

Radio 104

Radio Media Newspapers Sports 104

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing.

Community 92

Community How To Marketing Data 92

ImPRessions - Crenshaw Communications

DECEMBER 5, 2017

This may seem like a good thing for the PR business, as companies and others try to go around traditional media to tell their stories through social media and branded content. Many blame Mr. Trump for the loss of confidence in the MSM, but the erosion probably started decades ago, with the rise of conservative radio.

Journalism 209

Journalism Radio Local Study 209

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. Artifical intelligence made it easier for marketers to get better results in a number of different ways. Radio Stations. Top 10 U.S.

Communications 225

Communications Marketing Radio Airlines 225

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. Or, if content aggregation sites aren’t your chosen diversion, maybe you clicked on the enticing headline of a.

Brand 48

Brand Branding Storytelling Healthcare 48

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Critical Mention

JULY 13, 2021

In addition to Social Media Monitoring, Critical Mention also offers monitoring for the most expansive set of TV and Radio Monitoring for stations in North America. I am extremely excited to share Instagram tracking with our users and to see them use this feature to continue growing their brands.

Instagram 156

Instagram Industry Media Analytics 156

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Adapt to new media practices and ensure that your brand is always on top of trends with real-time media monitoring. Resources: [link] [link] [link] [link].

Media 113

Media Radio Television Sports 113

Flack's Revenge

OCTOBER 4, 2017

I was in a Seinfeld state of mind, having just watched (and loved) his new Netflix special Jerry before Seinfeld ; and was thrilled to hear him being interviewed by Howard Stern on Sirius radio. Stern is another uniquely NY comic personality who I’ve loved to listen to over the years, since his days on NBC talk radio in the 80s).

Radio 120

Radio Interviews Writing Pitching 120

Critical Mention

NOVEMBER 18, 2019

Boost your Brand Awareness. The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Receiving instant alerts is key to boosting your brand’s name. Expand your Audience Reach.

Viral 70

Viral Radio Media Sports 70

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Remote PR Jobs

SEPTEMBER 25, 2023

On the Media If you’re looking for a weekly podcast that does a deep dive into hot button issues while "maintaining the civility and fairness that are hallmarks of public radio," On the Media is your new best friend. New episodes are posted on Thursday mornings, every three to four weeks.

Pitching 100

Pitching Interviews Trends Journalism 100

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. Now content is the hottest new marketing idea.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Prohibition

AUGUST 19, 2022

Here we’ve taken a look at the background of podcasts and why it can be useful for brands. Unlike radio, a podcast is held on a platform such as Apple Podcasts or music streaming platforms like Spotify and can only be accessed from the platform. Other hosts have pre-recorded ads from the brand play during determined ad breaks.

Television 62

Television Advertising Advertising Instagram 62

PRSay

APRIL 19, 2016

Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble. Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio.

Communications 79

Communications Pinterest Reddit Radio 79

Cision

MARCH 4, 2016

The large TV commercial, the radio spot and the billboard have long been fundamental to political campaigns. Local TV and radio generate big revenue from those spots. The Jeb Bush campaign shows in the modern marketing context that money is not the driver for attention,” says Eric Hultgren, marketing manager at MLive.

Radio 120

Radio Advertising Advertising Energy 120

Critical Mention

APRIL 24, 2020

Do… Maintain Consistent Branding. Brand Consistency Breeds Sustained Awareness. Make your content identifiable by sticking to one or two font types for all your content. Keep this in mind to make sure you’re properly representing your brand in an unobtrusive way. Share Tweet Share. Until next time!

Infographics 103

Infographics Radio Instagram Sports 103

Critical Mention

JANUARY 24, 2020

Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on. Plus, breaking news gives talk-show and radio hosts topics to talk about as well. Top Ways the Media Impacts Politics with Online News. Until next time!

Radio 101

Radio Media Television Social Media 101

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92