ReimaginePR

NOVEMBER 13, 2014

They are currently in the stages of wrapping up their year-long story campaign called “Greater Portland is My United Way” that features first-person stories from around the community. The LUbrary is a resource for the community, funded by the community. Resources are tight everywhere,” says Suzi. “We

Brand 306

Brand Branding Storytelling Resources 306

Deirdre Breakenridge

NOVEMBER 11, 2019

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. This affords businesses the opportunity to interact with its community in real-time.

Community 206

Community Nonprofit Conference Social Media 206

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. Share the brand story , values, and mission. Let the brand’s purpose shine through. Authenticity builds trust and shows the brand can be human, just like its customers.

Consumer 78

Consumer Industry Brand Branding 78

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Communications Conversations

JANUARY 20, 2022

I see 3 big reasons: 1 – Resources. It’s a brand new format and brands just haven’t jumped in–which is not new at all. So, some solid reasons why brands haven’t been more involved so far. However, I see audio as a HUGE area of opportunity for brands in 2022 (and beyond). What gives?

Brand 113

Brand Branding LinkedIn Twitter 113

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

Presspage

SEPTEMBER 11, 2017

Within the last month, two Tropical hurricanes, Harvey and Irma, devastated communities in the southern parts of the United States and its surrounding regions. During this difficult time, it is not uncommon to see brands giving back to the community, usually in some form of monetary donation for relief in disaster-afflicted areas.

Community 0

Community Brand Branding Banking 0

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

Brand 100

Brand Branding Community Wikipedia 100

Deirdre Breakenridge

JANUARY 14, 2019

It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan. Today, our world of communications includes so much more. ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.”

Community 184

Community How To Media Ethics 184

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. What are some AI resources communicators can use to keep up to speed?

Community 148

Community Big Data Media Resources 148

Prohibition

AUGUST 2, 2023

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. Influencer marketing involves collaborating with influential individuals to create authentic and engaging content that showcases a brand’s offerings. Celebrity endorsements also help in creating brand awareness.

Brand 62

Brand Branding Reputation Consumer 62

Shift Communications

JANUARY 12, 2022

Brands started to operate more “normally” once again. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. They also displayed a rich understanding of the gaming community. Dove brand campaign tackles digital distortion.

Brand 88

Brand Branding Consumer Social Media 88

ImPRessions - Crenshaw Communications

JULY 18, 2023

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year.

Examples 293

Examples Consumer Software Analysis 293

Deirdre Breakenridge

NOVEMBER 5, 2018

Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., On the 15th, we will dive into social media and change with Ai, and the #PRStudChat community, discussing the following: Have you ever embarked on a self-reinvention journey? You can learn more about Ai here.

Community 150

Community Social Media Media Education 150

Cision

DECEMBER 6, 2016

When it comes to influencer marketing, food and beverage brands are beginning to step away from big stars in favor of a different track. There’s no denying celebrities’ wide-following and trend-boosting power, but brands seeking a wellness halo are increasingly turning to influential food and lifestyle bloggers instead.

Brand 120

Brand Branding Marketing Instagram 120

PR 20/20

OCTOBER 15, 2021

One of the things I’ve always loved about HubSpot is the community of employees and users. Over the years, I’ve seen this evidenced in their HubSpot User Groups (HUGs) , Partner Days, and online Community , among other ways. So, how do you build a brand of loyal, “ride or die” followers that will advocate for you?

Community 52

Community How To Groups Resources 52

PR 20/20

OCTOBER 15, 2021

One of the things I’ve always loved about HubSpot is the community of employees and users. Over the years, I’ve seen this evidenced in their HubSpot User Groups (HUGs) , Partner Days, and online Community , among other ways. So, how do you build a brand of loyal, “ride or die” followers that will advocate for you?

Community 52

Community How To Groups Resources 52

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. Something most brands aren’t very great at–and don’t resource effectively.

Customer Service 205

Customer Service Social Media Marketing Media 205

5W PR

AUGUST 18, 2023

Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. By offering a variety of appealing alternatives, brands can ensure that individuals embracing sobriety or exploring a Sober Curious lifestyle feel included and valued.

How To 78

How To Resources Storytelling Community 78

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight.

Social Media 52

Social Media Consumer Brand Branding 52

PRSay

AUGUST 17, 2023

Assess these nine factors to decide if your brand or organization should lean in or out of Threads. Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Brands can transfer their profile, accounts followed and content preferences at the click of a button.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. Communicating why it matters to marketers was the first step in unpacking the challenge. The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111

Brand Branding LinkedIn Instagram 111

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. Something most brands aren’t very great at–and don’t resource effectively.

Customer Service 158

Customer Service Social Media Marketing Media 158

Waxing UnLyrical

JUNE 20, 2014

This week’s roundup features seven posts from around the web that focus on personal branding. Why Personal Branding? Why: People who build their personal brand build stronger networks and are presented with a greater number of business opportunities. Why: What is the overall personality of your brand? or D.R.E.A.M.

Brand 85

Brand Branding Small Business Resources 85

Communications Conversations

OCTOBER 2, 2019

The brand wins because the employee is “advocating” for them (even selling, in some cases). In fact, in many ways, I would argue employee social advocacy programs are at direct odds with the concept of building your personal brand. Some posts feature the brand and its financial performance. Be a resource.

Employee 74

Employee Brand Branding LinkedIn 74

Communications Conversations

JUNE 14, 2019

There were four big takeaways: Companies still don’t know where to put social –was split fairly evenly among comms, digital, social media, brand and content. Social teams are under-resourced. We certainly new social teams were under-resourced. I’d outsource the rest–even community, potentially, if I had to.

Resources 92

Resources Social Media Media Measurement 92

5W PR

APRIL 21, 2023

User-generated content (UGC) is created by consumers, not companies or brands. Brands use UGC to engage audiences and boost online presence. User-generated content is created by consumers, not brands. Consumers create and share UGC online, often in response to a brand’s product, service, or marketing campaign.

Consumer 88

Consumer Video Social Media Community 88

5W PR

OCTOBER 6, 2023

Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies. The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

Waxing UnLyrical

JUNE 3, 2013

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. So You Think You Want to be a Community Manager?

Community 99

Community Facebook Resources LinkedIn 99

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. People typically seek information to reduce uncertainty, or because of their social environment.

Chemicals 52

Chemicals Brand Branding Survey 52

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. These text-based posts, although simple, can be integrated strategically into marketing strategies to enhance brand awareness, convey messages, and drive engagement.

Product Launch 78

Product Launch Marketing Video Education 78

5W PR

OCTOBER 11, 2023

Access to resources Through networking, PR professionals can access valuable resources, from media databases and industry reports to expert advice. These organizations offer networking opportunities and resources. Strong relationships can open doors, facilitate collaboration, and lead to opportunities.

Publicity 103

Publicity Internal International Resources 103

5W PR

JUNE 29, 2023

Beauty companies invest time, creativity, and resources into creating product lines. When a product gains popularity locally, brands consider expanding their market. With a strategic approach, any beauty brand can launch its products in a new market. Brands cannot afford to miss out on a vast customer base.

Local 78

Local Resources Analytics Employee 78

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. The brand message should clearly articulate the brand’s values, mission, and unique selling propositions.

Corporate 78

Corporate Industry Communications Ethics 78