Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Therefore, brands should watch-out for hooks that’ll maximize their media reach. Limit Branding On-Set.

Media 68

Media Travel Radio Interviews 68

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Today, 23 percent accept pitches via social media. This social platform is great for building relationships with reporters before you need to pitch them, Ian says. Want to score more media hits?

Social Media 120

Social Media Media Pitching Media Training 120

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. At Crenshaw, you work with a variety of brands and businesses. How can brands keep up? How can they overcome them?

Communications 253

Communications Data Local Survey 253

PR Insiders

AUGUST 26, 2021

Under those conditions, how could we pitch clients whose expertise and messages had absolutely nothing to do with medicine or health? You improve your odds of media success anytime you can link your expertise and message to what print journalists are already writing about, and what radio and TV talk show hosts are already talking about.

Media 78

Media Print Education Radio 78

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. .

Interviews 136

Interviews Pitching Infographics Print 136

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 91

Community How To Marketing Data 91

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? Do you find this to be true? I think so.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Burrelles Fresh Ideas

OCTOBER 24, 2023

The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world. By acknowledging and addressing customer complaints in your PR campaigns, you’re cultivating a brand image that is simultaneously honest, humble, and caring.

Strategy 96

Strategy Ethics Social Media Data 96

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Notified adds coverage books.

Software 122

Software Case Study Advertising Advertising 122

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The PR team should be constantly generating ideas for articles to pitch to journalists. Additionally, if the CEO has a truly unique insight and/or an inspiring origin story, then publishing a full-length business book can yield substantial B2B thought leadership content and visibility. But be sure to adhere to best byline practices.

Leadership 149

Leadership B2B Tools Conference 149

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. If you find the compelling human story in what you’re pitching, you’ll be successful. What do you think is the biggest PR challenge facing brands today?

Enterprise 227

Enterprise Agency Radio Fashion 227

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Could you see this content in a printed magazine, encyclopedia, or book? Quality vs quantity.

How To 71

How To SEO Google Examples 71

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Understand which influencers are having the most impact on your brand. Maybe you got some decent pick up and had your story featured in an article.

Media 75

Media Radio Newspapers Print 75

5W PR

DECEMBER 18, 2019

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In In the case of a digital book, you can make the first chapter available for free. When it comes to giveaways, you can distribute coupons or promo codes online. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. For instance, here at Victorious PR, we pitch you to over 100 different publications because of the great relationships that we have formed. If you would like to learn more about public relations and how to start implementing it into your marketing strategy, book a call with us today!

Real Estate 52

Real Estate Publicity Television Radio 52

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. The story generated millions of positive news impressions for the brand and this truly special employee.”.

Print 60

Print Media Travel Wireless 60

Konnect Agency

OCTOBER 2, 2019

You or your public relations agency has worked hard to pitch, secure and finalize a story and now it’s live. Maximizing traffic to the piece is a great way to promote your company and build brand awareness. Website A company website is the heart of the brand, so leveraging this space can help boost brand awareness.

Instagram 71

Instagram LinkedIn Social Media Agency 71

Cision

AUGUST 7, 2015

Want to get your brand in this year’s holiday gift guides? Check out our “2015 Holiday Gift Guide PR Kit” for pitching tips and more! For the better part of a year, I resigned myself to watching her dial the telephone and pick up print jobs with a level of theatrics usually reserved for daytime television.

Tourism 120

Tourism Television Print Industry 120

Bad Pitch Blog

MAY 31, 2011

Like it or not, summer is the official season for book reading. And even though I’ve reviewed a couple of books recently , I always have a pile to get through. Geoff was kind enough to get me a review copy as I reviewed his last book, “Now is Gone.” Some of the cases are from brands we’re tired of hearing about.

Media Relations 75

Media Relations Print Pitching Consumer 75

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty. What’s your advice?

Report 225

Report Media Advertising Advertising 225

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Brands used to have a controlling influence on information about their products.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Frederik Vincx

OCTOBER 27, 2015

Making coverage books. This info might be handy to pitch influencers your related story. That’s why it’s important to build up a relationship before pitching. You can also sync contacts from all your address books, fix duplicates, and correct formatting errors in your database automatically. FullContact.

Google 60

Google Software Analytics Pitching 60

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. Broadcast and podcast monitoring is white labeled from TVEyes , which is in my book, the industry standard. It analyzes the sentiment for every “entity” in a story – essential people, brands and other subjects in a story.

Tools 160

Tools Media Software Analysis 160

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Below is an excerpt from the introduction of the book. Combined, this book, Killing Marketing , is our sixth such effort.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. Second, almost everything is now measurable.

Marketing 62

Marketing B2B Print Technology 62

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When deciding whether a virtual media tour is a smart option for your brand, Risa encourages communicators to consider the following benefits: Satellite media tours save on travel and time. DO Go Digital.

Strategy 40

Strategy Media Radio How To 40

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48

Sword and the Script

APRIL 22, 2017

So wrote Josh Bernoff , a former Forrester analyst, and co-author of Groundswell , a book early to spot the rise of social media. His words were printed in a piece for The Daily Beast entitled Bad Writing Costs Businesses Billions : “Think about it. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML].

Writing 62

Writing B2B Analytics Reputation 62

Sword and the Script

OCTOBER 24, 2017

While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. Print it out and mail it out to your ABM targets. Use a link as validation in future PR pitches.

B2B 64

B2B Report Marketing Survey 64

Beyond PR

JUNE 8, 2016

Regularly assess whether they and the publication are still covering the topics you’re pitching them on. While you shouldn’t pitch them right now, keep them on your reading list and periodically circle back to see if their coverage area has expanded. Kavitha noted to up-and-coming journalists that interning at a print job is critical.

Media Relations 40

Media Relations Media Journalism Print 40

PR 20/20

AUGUST 22, 2017

Ownership and top executives are uncomfortable with greater transparency and personal brand management. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Then you'll create content that isn't all about pitching or landing the sale.”. They just don’t get it , we say, rolling our eyes.

Marketing 87

Marketing Resources Technology Internal 87

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. I also encourage you to read his books if you haven’t already.

Media Relations 52

Media Relations Media Pitching Writing 52

Sword and the Script

MAY 9, 2017

As a kid, my parents took me to the show, and I still remember the branded whiz-bang flashlight they purchase for me – a rare indulgence. Working for a brand with such deep roots in PR history wasn’t lost on me then – and certainly isn’t lost me now. I seem to remember having both print and broadcast media in attendance.

Publicity 86

Publicity Radio Crisis Crisis Communications 86

Frederik Vincx

DECEMBER 11, 2015

In the fifties, Toyota wrote the book on production systems and continuous improvement. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up.

How To 60

How To Software System Employee 60

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Cision drops the Vocus brand name, but the underlying technology that all future Cision development will be based on, is Vocus technology.

Technology 12

Technology Software Company Marketing 12

Bad Pitch Blog

JANUARY 27, 2010

You are reading the premier of a regular Bad Pitch Blog post, “Five Stories About The Media!” Most CEO and PR types are fearful that both will get mad and say they hate it in print. Are you as tired of hearing about the new DC insider’s book Game Change as I am? Hello, participants in this experiment. Game On, Boys!

Media 40

Media Wikipedia Journalism Print 40