ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. PR guide to stellar briefing books. Make it easy on the eyes.

Interviews 136

Interviews Construction Report Journalism 136

Deirdre Breakenridge

OCTOBER 30, 2017

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. Now that the basics of your new personal brand are in place you can work to get your content in front of more people. Your brand should be ever evolving.

Brand 229

Brand Branding Pinterest Instagram 229

Karen Freberg

FEBRUARY 14, 2022

The Super Bowl has come and gone, and of course we are going to see a lot of takes and insights on what worked, and what didn’t, related to what brands did for their commercials. I am going to take a slightly different approach and focus on what the brands did (but most cases didn’t) do on social media. Watch out, everyone!

Social Media 64

Social Media Brand Branding Media 64

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Creating a brand PR stunt that really works. Kudos all around. Does the gin work?

Brand 136

Brand Branding Local Hotels 136

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. There’s always a creative solution. What questions does the reporter have for your brand?

Conference 62

Conference Trade Shows Brand Branding 62

Stephen Waddington

AUGUST 14, 2018

In time brands like IKEA, Spotify, or Hill+Knowlton Strategies started using Prowly. Thanks to our genuine communication efforts the local PR industry became fond of our brand. We switched our creative PR efforts for educational activities. During the trip, we would talk about our tool. It’s how we won over the local market.

Tools 112

Tools Education Film Local 112

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Most businesses rely not only on their brand equity, but market reputation and repeat clients. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

PR in High Definition

SEPTEMBER 22, 2020

Nancy Kline talks about the internal state of mind in her book “Time to Think”, suggesting that the best conditions for thinking are when you’re at ease and free from rush or urgency – and it really struck a chord because it seems we might be doing the opposite. Explore ways to be creative and innovate. Hope we’re all OK on that?

Creativity 116

Creativity Employee Newspapers Crisis 116

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Because of this new reality, brands can no longer afford to just monitor text mentions – they also want to know what happens in all of these images and videos.

Training 399

Training Video Analysis Data 399

Shift Communications

OCTOBER 2, 2014

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

Creativity 141

Creativity Construction Agency Social Media 141

Cision

OCTOBER 10, 2015

According to a recent Oracle study, 81 percent of Twitter users expect brands to respond to their questions or complaints the same day they tweet. But what happens when brands don’t pay attention to what’s being said about their products and services online? Forty percent of happy customers will return to spend more with a brand.

Social Media 120

Social Media Brand Branding Customer Service 120

Cision

NOVEMBER 12, 2015

Adhere to the following three of the many best practices from the free white paper to ensure your brand is safe: Want to discover more copyright compliance best practices? Copyright laws protect works such as books, blog posts, videos, podcasts, artwork and more. Read the new white paper today! Stay informed on copyright laws.

Brand 120

Brand Branding Software Reputation 120

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. Get creative and create a timeline graphic using a tool like Venngage. Step 1: Set Goals.

YouTube 116

YouTube Brand Branding Video 116

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 65

Social Media Video Viral Brand 65

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. With this, my mind is fresh everyday to think creatively for clients. Again, communication is key. .

Publicity 334

Publicity How To Agency Product Launch 334

ReimaginePR

MAY 2, 2015

If people have experienced your brand and loved it, they will share. If they have experienced your brand and not loved it, they will share their experiences with others, often in ways you can’t track. Productive Thinking: Productive Thinking unlocks creative and problem-solving possibilities through a repeatable framework.

Brand 120

Brand Branding Meeting Training 120

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 118

Brand Branding Marketing Facebook 118

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. The conversation around productivity has shifted in our post-COVID world.

Employee 130

Employee Policies Creativity Company 130

Frederik Vincx

MARCH 7, 2024

4 creative ways to align teams Strategic work can be collaborative and fun. I added the books and card decks I devoured to pick up and practice the skills. Including the brand new Visual Frameworks by Dave Gray and the everygreen Sketchnote workbook by Mike Rohde and Back of the Napkin by Dan Roam. Enhancing and with and.

Strategy 60

Strategy Creativity Groups Tools 60

5W PR

NOVEMBER 19, 2022

Given below are some creative ways by which influencer marketing can be utilized to promote hotels. A hotel may be looking for more brand awareness or may want to reposition itself. A hotel should make it clear at the onset what it expects the influencer to do for its brand. Look for the right influencer.

Hotels 88

Hotels Marketing Travel Creativity 88

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. Content shapes a personal brand. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Cision

OCTOBER 7, 2016

Brands have jumped aboard the beverage’s bandwagon with pumpkin spice almonds and even Oreos. Plan your content in advance; prepare a creative post the month before you plan to use it. Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry.

Analysis 318

Analysis Viral Trends Software 318

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. If your speakers have a published a book keep them around after the talk to autograph copies, or even give a few away in a raffle. 2) Think creatively: guerilla recruiting tactics. They handed out branded goodies and chatted up the line.

Resources 78

Resources Creativity Publicity Local 78

wiredPRworks

JUNE 5, 2018

Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world.

Marketing 45

Marketing Insurance Insurance B2C 45

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies.

Social Media 84

Social Media Trends Viral Media 84

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book! Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Prohibition

OCTOBER 28, 2019

You’ll probably be familiar with bad and brilliant attempts at video content as brands increasingly put budget towards this. Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values.

Film 48

Film Brand Branding Video 48

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

Prohibition

OCTOBER 27, 2019

You’ll probably be familiar with bad and brilliant attempts at video content as brands increasingly put budget towards this. Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values.

Film 48

Film Brand Branding Video 48

Wadds Inc.

OCTOBER 9, 2022

She’s run her own agency for more than a decade and built the brand and proposition for Wadds Inc. She’s also proofread more than a million words on my blog and in my books. John Brown, Lois Brown, and Sara Collinge have built Don’t Cry Wolf as a model activist agency supporting brands with environmental and social concerns.

Creativity 98

Creativity Policies Mobile Storytelling 98

PR 20/20

AUGUST 6, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Godin suggests making brand marketing a top priority.

Marketing 40

Marketing How To Customer Service Groups 40

Public Relations Sydney

JULY 20, 2014

She used this System to grow her own personal brand from a relative unknown to an industry expert, speaking all over the globe, being featured in hundreds of magazines, newspapers and even TV and attracting big name clients, all within just two years. This book is full of protein, not just fluff!’. Get more paid speaking opportunities.

Social Media 53

Social Media How To Brand Branding 53

Prohibition

JUNE 2, 2023

From vending machines serving books instead of snacks, to campaigns that celebrate the Coronation and the Eurovision – here’s some recent campaigns that have caught our attention. Penguin’s Vending Machine Filled with Books Ever had to get on a train without any form of entertainment and immediately regretted your decisions?

Transportation 62

Transportation B2C Social Media Retail 62

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. Yet, Super Bowl LVIII not only conquered this feat but rewrote the history books in the process. Stars based on factors determining long-term brand impact.

Sports 85

Sports Television Advertising Advertising 85

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Adrienne Weiss: We are thrilled to have our book “Brand Buzz” launch.

Retail 225

Retail Consumer Brand Branding 225

5W PR

NOVEMBER 23, 2022

Some podcast formats may be popular but they may not be the right choice for a particular brand. A solo show may be perfect for brands that want to get deep into topics that their clients want to hear about. For instance, a publishing house can use a solo show to review a book. Give importance to length and frequency.

Marketing 88

Marketing SEO Interviews Creativity 88