PR 20/20

SEPTEMBER 8, 2021

This is a story about the future of PR 20/20. I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained.

Financial 98

Financial Conference Agency Resources 98

5W PR

JULY 11, 2023

This includes standardized operating procedures, efficient systems, and effective marketing strategies. When promoting beauty salon franchises, it’s important to communicate the advantages of having a blueprint for success. This includes brand-wide campaigns and digital marketing strategies.

Communications 60

Communications Training Advertising Advertising 60

Cision

JULY 5, 2016

Many forget that successful social PR stems from actually being social. They need to listen and use the data they glean to improve strategies and build better relationships with audiences. Ready to build a stronger social PR framework? Your community is the jewel in social PR’s crown.

Tourism 149

Tourism Community Data Tools 149

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. This is where the savvy PR team comes in. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

APRIL 19, 2016

If you’re searching for a one-size-fits-all blueprint, you won’t get an in-depth understanding of how your individual campaigns have an impact on your brand. Go beyond vanity metrics and customize your strategy with Cision’s “ 9 Ways to Show the Value of PR.” But are you making measurement more difficult than it needs to be?

Measurement 120

Measurement Social Media Reputation Brand 120

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. Add that all up, and you see that video is an important part of any content marketing strategy. What are the objectives?

Video 120

Video Film Content Marketing Strategy 120

PR 20/20

SEPTEMBER 8, 2021

This is a story about the future of PR 20/20. I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained.

Financial 52

Financial Conference Agency Resources 52

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are experts on a number of topics that expand on the basics to share knowledge of trends, data and the greater business world – information to help improve a PR team’s performance and client relationships. Follow these blogs to increase your PR acumen. To increase PR, marketing, and advertising industry knowledge.

Blogging 159

Blogging Pitching Fashion Sports 159

Solo PR Pro

NOVEMBER 1, 2022

She’s a wife, mom, PR pro, thought leader and, most recently, author. As chief communication architect at her PR firm, MVW Communications , she’s a solo business owner, too. I love using PR and marketing to inspire hope and bring about positive incremental change,” Melissa says. She also saw a gap in the market for PR books.

Meeting 52

Meeting Crisis Crisis Communications Writing 52

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. by David Meerman Scott. by John Williams. by Antony Young.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Waxing UnLyrical

OCTOBER 26, 2015

I said F-R-E-E) mini-training: “The Social PR Launchpad: Unleash Your Inner Social PR Superhero” on November 13-15 from 2-3 pm ET. Three Keys to Blueprinting Your Social PR Strategy. Seven Frequently Asked Questions on Social PR Strategy. ” 4.

Leadership 40

Leadership Training Social Media Community 40

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. This class has evolved and changed each year.

Social Media 52

Social Media Media Video Course 52

Waxing UnLyrical

MAY 16, 2016

Over the years, I’ve offered a plethora of tips here on the blawg to help you build your Social PR strategy. Social Media, Social Karma. Why: “The first thing that anyone – including the many “gurus” out there – will tell you about social media is that it’s about listening, connecting and sharing.

Strategy 44

Strategy Pitching Banking Community 44

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Founder and CEO of PR 20/20 Paul Roetzer ( @paulroetzer ) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy. The Social Media Strategist. The Content Writer. The Email Marketer.

Marketing 43

Marketing Mobile Engineering Technology 43

Karen Freberg

DECEMBER 6, 2019

And to top things off – my PR class worked with one of the biggest brands out there in the social media space as a class client: Facebook Blueprint. This opportunity allowed me to both apply and use my research and experience in social media pedagogy, and it was truly tremendous. No big deal, right?!

Exercises 52

Exercises Conference Facebook Education 52

Waxing UnLyrical

JANUARY 22, 2014

Now that these tools have been explored, you’ll see marketers and PR pros exploring how they benefit their clients and/or organizations. I think his show promo provides a blueprint for what a successful Vine for marketers will look like. Do you use Vine or Instagram videos as part of your digital marketing strategy?

Instagram 84

Instagram Video Social Media YouTube 84

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Founder and CEO of PR 20/20 Paul Roetzer ( @paulroetzer ) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy. The Social Media Strategist. The Content Writer. The Email Marketer.

Marketing 40

Marketing Mobile Engineering Technology 40

Waxing UnLyrical

MAY 2, 2016

What does it take to be a “Social PR Virtuoso”? An elite group of Social PR pros found out last year, when I first launched my premiere online course. You can get a taste of that if you sign up for my new, FREE online training on May 13: The Social PR Makeover. The Rules for Hashtags .

Training 40

Training Banking Pitching Writing 40

Waxing UnLyrical

JANUARY 25, 2016

Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. 7 Questions to Ask When Developing Your Brand Strategy. 3 Questions to Ask while Developing your 2016 Content Strategy. ” 4.

Strategy 40

Strategy Software Creativity Writing 40

Melissa Agnes

MARCH 21, 2018

In this interview, Brian and I go in-depth into what it means to be crisis ready, and discuss strategies to help law enforcement and the public safety sector implement these concepts to build a crisis ready culture. Law enforcement leader, Brian Willis, was kind enough to interview me for his Excellence in Training Academy podcast.

Crisis 55

Crisis Publicity Interviews Training 55

Stephen Waddington

SEPTEMBER 29, 2021

The Taylor Bennett Foundation , Blueprint and mine and Sarah Waddington’s community interest company Socially Mobile aim to make specific interventions but this issue needs to be addressed downstream. It’s PR not ER. Ethnic, gender and socio-economic diversity are issues. Why has ASAP become an acceptable deadline?

Industry 153

Industry Publicity Agency Community 153

PR 20/20

OCTOBER 31, 2017

Thus, below we’ve outlined seven tips (including PR 20/20 tools, concepts and templates) that can lead to actionable change. 7 Tips & Tools for Marketing Strategy & Performance. 7 Tips & Tools for Marketing Strategy & Performance. Social media. Refresh and Redefine Your Content Strategy.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Prohibition

DECEMBER 17, 2021

Crisis communication specialists assist organisations in managing the consequences of a crisis, doing so by devising strategies that prevent crises from occurring and ensuring that if a crisis does break out, it is swiftly and appropriately dealt with. Social-mediated crisis communication (SMCC) model. Who needs crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

DECEMBER 1, 2014

First read this post I wrote not that long ago on how to blueprint your social PR strategy. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Then go fill out that calendar.

Resources 69

Resources Nonprofit Measurement Creativity 69

Sword and the Script

AUGUST 18, 2015

These range from blog posts to videos, and from webinars to social media updates. A graphic from the paper detailing the assets is presented below and the complete white paper – The Blueprint of a Modern Marketing Campaign – is worth a read. In one example , the company says it made “122 separate content assets from one eBook.”

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Social Monitoring. The agenda from any given industry conference is also a blueprint, a roadmap of the hottest topics in that industry.

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Social Monitoring. The agenda from any given industry conference is also a blueprint, a roadmap of the hottest topics in that industry.

Blogging 60

Blogging Conference Content Marketing Writing 60

Sword and the Script

AUGUST 22, 2017

There’s a quote often attributed to Peter Drucker that says culture eats strategy for breakfast. You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. 1) You’ve got a big job at big PR firm and yet you’re also working on an MBA. Meet James S. That’s a heavy load.

Internal 69

Internal International Interviews Trends 69

Waxing UnLyrical

FEBRUARY 6, 2015

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. Now you’re asking me to add social?!”. This is true. Whoa, Nelly.

Strategy 40

Strategy Social Media eBook Community 40

PRSay

OCTOBER 12, 2016

The fallout across digital and social channels was swift and decisive: Americans’ attitudes toward the “100 most visible companies” ranked Volkswagen dead last, according to a recent Harris Poll. In an interview with the New York Times , Hans-Gerd Bode, Volkswagen’s communications chief described the crisis as a “tsunami.”

Big Data 60

Big Data Crisis Communications Data Crisis 60

Karen Freberg

OCTOBER 20, 2019

I was presenting at the Social Media Strategies Summit. This is pretty cool since most academic conferences (except for a few in PR) really focus just on the research / theory side of things, so it is refreshing to know what professionals, brands, and practitioners are doing in social media. Why was I in NYC?

Social Media 42

Social Media Industry Strategy Conference 42

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Social Monitoring. The agenda from any given industry conference is also a blueprint, a roadmap of the hottest topics in that industry.

Blogging 60

Blogging Conference Content Marketing Writing 60

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. You speak your client’s language, which goes miles when building marketing strategy and support across and organization. Welcome to agency life.

Industry 58

Industry Insurance Insurance Resources 58

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. For years, I had people say I would never get a job teaching social media, that social media was a fad, and you can’t get tenure through teaching research.

Social Media 56

Social Media Conference Travel Internal 56

Waxing UnLyrical

JANUARY 9, 2015

Not because the world needs yet another book on PR measurement (it doesn’t). I talked about this over at Spin Sucks yesterday; how we can take a “sideways” approach to measuring PR through getting familiar with analytics. We can get jiggy wid dat, PR’s all about stories!” “Stories?

Measurement 40

Measurement eBook Nonprofit Analytics 40

PR 20/20

APRIL 1, 2021

The Institute was created by PR 20/20 Founder & CEO, Paul Roetzer. I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011. social media).

Education 52

Education Marketing Conference Agriculture 52

MaccaPR

MARCH 18, 2015

Moderated by Maccabee''s Social Media Director Christina Milanowski, the panel discussions featured content marketing all-stars: Angela Dalton , Content Strategist and Senior Marketing Planner, General Mills – Tablespoon.com. Maura Ryan: Content marketing is content in any form or channel that supports a business strategy. You listen.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48