Sword and the Script

MAY 18, 2021

More than a proactive partner: an extension of your marketing and PR team. When asked how COVID-19 affected the communications department, nearly 8 in ten (79%) respondents said they felt an increased workload. Think about how much work that is: try writing a blog post every day – then add two more.

Study 165

Study Communications Survey Pitching 165

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The core skills we need as PR professionals have also changed. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

FEBRUARY 22, 2018

Today, Mika runs TMI (The Mas Ink), a boutique PR firm. AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. TMI does PR. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

Buzzstream

JUNE 16, 2021

That Digital PR Campaign has been done before – can you do it again? Thoughts on why remakes and remixes fail, and how we might alter our approach to these types of campaigns. Remix – same idea, different topic. In this post I’ll focus solely on the latter – literal replication.

Digital PR 160

Digital PR Film Instagram Writing 160

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Happy listening! Public relations 1.

Pitching 100

Pitching Interviews Trends Journalism 100

Solo PR Pro

JULY 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how they structure their work day. Michael Ares, MDA Corporate Marketing, LLC. if I can help it.

Meeting 98

Meeting Writing Pitching Case Study 98

Cision

JULY 7, 2016

So how can you ensure you make an impact? In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. What drew you to the field of PR? What are some of the biggest PR mistakes brands make?

Education 227

Education Writing Pitching Groups 227

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. But the dynamics are much different. How do you track where things are, where they are going, and leverage this insight for PR? Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. Jason Brown , Founder/Principal, PublicCity PR. Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. But the dynamics are much different. How do you track where things are, where they are going, and leverage this insight for PR? Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? There are a lot of different uses for AI that have been around a lot longer too. How accurate is it?

Employee 133

Employee Software Survey Tools 133

Flack's Revenge

DECEMBER 5, 2017

Earlier this year, Lin posted a Profnet about the changing world of PR. Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. Is this a sign of the future of PR (and journalism)? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. There’s another factor at play here too – and that’s the track record of M&A in PR software.

Software 85

Software Internal International Pitching 85

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. What do see as the biggest PR challenges brands face today? What do see as the biggest PR challenges brands face today?

Insurance 120

Insurance Insurance Writing Sports 120

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I’m showcasing someone who no longer works in the PR industry…because she retired! If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard Holly’s name come up. There couldn’t be a better testament.

Publicity 174

Publicity Leadership Corporate Agency 174

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. What story or stories are you most proud of?

Meeting 93

Meeting Media Journalism Education 93

Sword and the Script

FEBRUARY 16, 2021

When asked “How much you trust that institution to do what is right?” The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. That’s according to the 2021 Trust Barometer by Edelman (opens in PDF). 57% are neutral about trust in NGOs.

Government 136

Government Survey Ethics Media 136

PRSay

JUNE 18, 2019

ET, presented by PRSA and Ragan, explaining how and why changes are made. How has social media and content moving online changed the idea of hard-and-fast style (with more people tweeting, texting, messaging, blogging, etc.)? Of course, many of those texting, tweeting, messaging, blogging, etc.,

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Although some agencies now have multi-disciplinary teams for increased collaboration and cohesiveness in PR plans and campaigns.

Agency 88

Agency Energy Crisis Management Industry 88

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~

Marketing 214

Marketing Content Marketing Social Media Employee 214

Flack's Revenge

JUNE 20, 2018

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. They cover the intersection of news and digital media and can be a great resource for PR pros and digital marketers. Some of the highlights she presented include: 86% say platforms reduce trust in journalism.

Journalism 136

Journalism Facebook Advertising Advertising 136

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

Presspage

JUNE 15, 2022

Ah, the life of a PR professional. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all.

Energy 78

Energy Data Meeting Course 78

Presspage

JUNE 15, 2022

Ah, the life of a PR professional. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all.

Energy 78

Energy Data Meeting Course 78

Prohibition

JANUARY 21, 2021

Get to know more about her below… How long have you been at Prohibition? I was in my final year, studying Journalism at Leeds Trinity, I knew I wanted to work in PR and I’d done various work placements to get insight and experience working in the industry. I’ve been at Prohibition for exactly two years and nine months!

Meeting 62

Meeting Fashion Journalism Instagram 62

Deirdre Breakenridge

NOVEMBER 8, 2015

A Guest Post by Lauren McDonald, Volunteer, PR Outreach & Lea-Ann W. As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. Berst, Producer, Co-Writer. A production is always looking for money to keep it moving forward.

Film 150

Film Social Media Video Writing 150

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Typically, these are softball pieces that in many ways serve the interests of my peers in PR. >>> More than a proactive PR partner: an extension of your team.

Survey 169

Survey Media Relations Pitching Media 169

Presspage

FEBRUARY 10, 2020

It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%.

Study 61

Study Survey B2B Advertising 61

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Landis PR

MAY 31, 2022

We at Landis would like to welcome our new peers in communications, journalism and public relations. Whether you pursue a career in communications or ultimately something else, there’s no time like right now to make a positive difference in many people’s lives and even the world. You have your whole career and life in front of you.

Communications 52

Communications Software Interviews Journalism 52

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

The Hoffman Agency

SEPTEMBER 2, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. My route into ‘tech’ would be more logical than my journey into PR. Another bonus of a career in PR? Me in October 2021.

B2B 41

B2B Creativity Agency Writing 41

Solo PR Pro

OCTOBER 20, 2020

This is a guest post by Solo PR Pro Premium member Daria Steigman. This post first appeared on the Independent Thinking blog in 2018, and is more relevant than ever today. API posited a need to “create journalism differently,” and it all starts with the concept of news fluency (as opposed to news literacy).

Consumer 58

Consumer Journalism Report Video 58

Rock the Status Quo

OCTOBER 6, 2015

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? I think of HOW FUN our job has become. We’re thinking differently. It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers.

Digital PR 100

Digital PR Publicity Pitching Social Media 100