Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The In-House Effects on Law Firms.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? The size of the firm didn’t seem to matter either. But surprise!

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Newsfile

MAY 11, 2023

By Melissa Strle According to The University of Oxford and Arabesque Partners meta-study , 88% of research shows that solid ESG practices result in better operational performance of firms. ” You can use the following top reasons that companies write a press release for ESG to deliver your ESG news to a global audience.

Writing 52

Writing Energy Training Education 52

Katie Paine's Measurement Blog

MARCH 9, 2023

For the record: There is no evidence that banner ads have an even remotely similar impact on a customers path to purchase as PR. The percentage of items containing one or more key messages went up slightly to 10%. So we were asked to ONLY include the top tier media at whom the outreach was directed. Then there’s broadcast.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

MAY 21, 2019

She left Disney in 2008 to focus on her kids, and when she returned a few years later, her old line of worked dried up with digital formats. Next, I helped two knitting industry icons reinvent how people buy knitting supplies by taking their highly successful blog and creating a blend of content with commerce: MasonDixonKnitting.com.

B2B 81

B2B Social Media Company Marketing 81

Cision

OCTOBER 6, 2015

To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. When you’ve concluded the interview, call for a 10-minute break. Get our PR Starter Kit today! Get our PR Starter Kit today! Here are a couple of tips.

Interviews 120

Interviews How To Healthcare Media Training 120

OnePitch

MAY 12, 2022

After earning a computer science degree at MIT, he worked as a hedge fund trader for several years. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Stories are decided on in the morning and those are worked on that day.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. A List of Top Influencers. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Contently - Strategy

SEPTEMBER 20, 2022

” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Check your work before publishing.

Social Media 73

Social Media Ethics Trends Viral 73

Prohibition

JULY 3, 2018

Just a fresher, recently graduated or with no experience of anything at all – these three things can seem to limit your opportunity to bag yourself a job in the PR industry. Here are a few things that you can focus on, to stand apart from the rest of the crowd, with no PR experience at all: Build Your Personal Brand.

Case Study 54

Case Study Interviews Study Social Media 54

ZudePR

JULY 20, 2016

One of them was me, Zude PR. According to Bloomberg , a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Grab Your 28 Top Tips in this Must-Have FREE Tipsheet. You’re a fan of honesty.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

FEBRUARY 6, 2018

There are several statistics that help explain why: 7 in 10 people worry about fake news. Among the top five voices people said they trust include the following: 63% trust technical experts. You can be an ethical and persuasive PR pro or marketer without selling your soul. Here are four ways to build trust.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Prohibition

JULY 3, 2018

Just a fresher, recently graduated or with no experience of anything at all – these three things can seem to limit your opportunity to bag yourself a job in the PR industry. Here are a few things that you can focus on, to stand apart from the rest of the crowd, with no PR experience at all: Build Your Personal Brand.

Case Study 48

Case Study Interviews Study Social Media 48

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This tactic worked until Google’s Fred update arrived. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. It’s a work in progress. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR.

Tools 136

Tools Publicity SEO Measurement 136

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’m a firm believer in using historical performance data to guide or inform strategy development (more on that topic in a future post).

Blogging 64

Blogging Analytics Google Writing 64

PR 20/20

MAY 12, 2016

These tech savvy modern marketing firms thrive on change and continually apply advances in technology to strengthen their businesses, adapt their services, and deliver greater value to you, the client. However, these digital-savvy firms are in short supply. 1) Partner with Performance-Driven Firms. 3) Find Tech-Savvy Firms.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Top marketing challenges.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. The top complaints B2B marekting and sales have about each other.

B2B 116

B2B Marketing Survey Software 116

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’m a firm believer in using historical performance data to guide or inform strategy development (more on that topic in a future post).

Blogging 40

Blogging Analytics Google Writing 40

PR Fuel

AUGUST 7, 2018

We all have more tasks to accomplish each day than we actually have hours on the work clock. We learn to work more efficiently. And as you have probably experienced, when you rush you tend not to put out your best work. Write them together in 10-15 words. You just have to pick what works best for you.

Writing 40

Writing How To Report Comparison 40

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.

Survey 98

Survey Media Relations Corporate Communications 98

ZudePR

JUNE 6, 2016

Do deep work – a nd start living a life you're proud of? Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. My new deep work routine. What is Deep Work?

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it.

Software 93

Software Banking Technology Data 93

Sword and the Script

AUGUST 12, 2014

On the upside, this would be my first real gig at a tech PR agency. It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. PR as an Accidental Career. How do I get a job at a PR Agency?

How To 116

How To Film Agency Corporate 116

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. But don’t think it’ll ever get you anywhere at work. Your blog is just not working and you’re wondering why. One where the more truthful and honest you are, the more you enjoy your work, the more money you make.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

NOVEMBER 19, 2016

If this is a case of putting PR in charge of marketing, I’m all for it. We’ve long nested PR under marketing, when the simple reality communications is the far broader concern of the two. Moreover, in the last 5-10 years, marketing has started to look a lot more like PR. Is your B2B PR firm bringing ideas to the table?

Marketing 60

Marketing B2B Creativity Analytics 60

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

Pitching 111

Pitching Facebook Interviews Twitter 111

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. b) Retargeting B2B audiences with Facebook Pixel. c) Going after lookalike audiences. Custom-tailor ads and adjust campaigns on the fly.

Advertising 36

Advertising Advertising B2B Facebook 36

Stephen Waddington

DECEMBER 13, 2017

There are a number of reasons. If the aim of PR is to reach a wide audience, then it makes sense that the industry is reflective of those audiences. Finding and retaining good talent is increasingly cited as one of the top challenges facing the industry by employers. The conversation has, thankfully, moved on since then.

Training 80

Training Groups Industry Examples 80

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. In fact, an astonishing 69% of views come more than 10 days later. This works best if this is part of marketing operating system. This becomes a theme or column for a monthly blog post.

B2B 60

B2B Infographics Interviews eBook 60

PR Fuel

OCTOBER 30, 2018

Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. Having their name at the top in the greeting goes a long way in cementing a great relationship. This is as equally true online as it is in real life. Switch It Up.

Communications 40

Communications Pitching Writing Social Media 40

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. and for B2B services it was 10.1%.

Marketing 78

Marketing Publicity Survey Study 78