Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Brad Marley , Chief Storyteller, Yelram Media .

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Marketing Content Marketing Social Media Employee 214

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. >>> Looking for a B2B tech PR with expertise and execution? media@team.com ).

Company 98

Company Survey Pitching Report 98

Presspage

FEBRUARY 11, 2019

If PR professionals want to increase media engagement (and who doesn’t?), With PR professionals far outnumbering journalists, it’s more important than ever to get the message right at the start. No one wants to work with the PR rep who fills up their email inboxes with several massive files. Attend Events.

How To 60

How To Media Journalism Corporate 60

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

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Case Study Software Data Web 116

Waxing UnLyrical

JULY 17, 2011

Tomorrow’s PR pro: media producer , by Arik Hanson. Why: we all yell about “bad&# PR, but Shel’s way of putting it is so much better. Client makes pitch, scores the home run , by Todd Defren. Client makes pitch, scores the home run , by Todd Defren. Here are some good reads for you: 1.

Google 68

Google Mobile Pitching Instagram 68

Sword and the Script

SEPTEMBER 18, 2018

Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism.

Media Relations 68

Media Relations Media Insurance Insurance 68

Communications Conversations

OCTOBER 14, 2014

Yes, these companies have smart marketers. Yes, these companies have great PR people. But again, the PR people are busy in meetings and planning out quarterly and annual plans. Either way, they’re picking from some pretty darn smart people. But the marketers are often busy planning and managing agency resources.

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Agency Resources Employee Internal 133

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be b) More pay-to-play opportunities to participate in national media relations opportunities. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Journalistics

JUNE 18, 2012

There has to be a better way, and I think that way is a news blog. What would happen if you stopped writing press releases and instead started a blog dedicated to your company news? If you build an audience around your news blog, you create an earned media channel for instantly sharing your news with the most interested audiences.

Blogging 52

Blogging Writing Engineering Video 52

Sword and the Script

SEPTEMBER 27, 2016

Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated to me a clear lack of situational awareness as to the current state of affairs. The best advice a senior leader from a sophisticated PR firm can offer in this modern age is to post some tweets? Post some tweets?!

B2B 60

B2B Corporate Agency Creativity 60

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Knowing social media.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

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Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

APRIL 15, 2016

blog posts, maybe even building to a blog community). blog posts, maybe even building to a blog community). Through our platform, you can choose from a wide range of different campaigns, keeping your followers engaged and diversifying your social media accounts… Oh and did I mention we’re going to pay you? .”

Marketing 40

Marketing Guidelines Banking Social Media 40

Bad Pitch Blog

MARCH 11, 2007

Media outlets are overwhelmed with pitches and news release and, as we know, they respond to only a handful of them. Sending a breaking news release to the media and expecting to go from being a complete stranger to being a trusted source with one email or phone call is ridiculous. And NEVER ask if they got the initial pitch.

Pitching 40

Pitching Print Report Engineering 40

Bad Pitch Blog

JANUARY 25, 2007

A year ago Kevin Dugan called me and said let’s try to fight the laziness of people in PR and make us all work harder to improve. The two billion blogs that feature talking heads blathering on about themselves are useless. is cool because he, like many of my other pals, can see through the b t many of us call PR. I’m a bad man?

Blogging 40

Blogging Print Pitching Interviews 40

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? Watch the webinar on demand! Definitely not.

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Pitching Twitter Report Analytics 120

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 4) Better integration of owned, earned and paid media. Even pessimistic predictions are hopeful. Tom Pick | Webbiquity LLC.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? The recurring themes that emerged from these experts will prove invaluable for PR pros looking to improve their media relations game. Get to the point.

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Pitching Print Journalism Local 82

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Last week I posted 6 ways to ruin your chances of getting free publicity over at BNET. And that was it. Since nos.

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Pitching Facebook Interviews Twitter 111

Sword and the Script

OCTOBER 1, 2019

The solution providers serving the PR and communications space have been busy. You can find previous summaries neatly organized under the PR Tech Sum and this page explains what vendors who aren’t on the list but would like to be added can do to make that happen. And now onward this month’s PR technology summary…. A neutral one?

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Pitching Analysis Report Video 61

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. No amount of media monitoring is going to measure that!“ My answer was, “Nooo!

Measurement 52

Measurement Communications Survey System 52

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Thus, below we’ve outlined seven tips (including PR 20/20 tools, concepts and templates) that can lead to actionable change. Social media. Book a hackathon with PR 20/20, or learn how to host your own hackathon. Lead sources. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. A great PR campaign can play a role as well; even if the last three months of the year are already planned, there’s usually room for innovation. Scare up some Halloween PR.

Film 180

Film Small Business Pitching Comparison 180

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Most PR pros (and firms). What good PR actually entails is a lot more.

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Facebook Twitter Education Industry 106

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

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Pitching Fashion Report Twitter 49

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. This month happens to be the one-year anniversary for the PR Tech Sum. Here’s the list of PR technology companies I’m watching. Do more pitches work?

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Pitching Survey System Technology 84

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

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Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Brad Marley | Yelram Media. Do you blog regularly? Do you have a PR strategy? My own predictions.

Marketing 167

Marketing Employee Content Marketing Training 167