Sword and the Script

DECEMBER 5, 2023

Investor relations platform Q4 enters reported $257 million acquisition deal with Sumeru Equity Partners; PR tech startup Handraise hauls in $6.3 In the PR software space, I think we have yet to see that – period. And now onward with this month’s PR tech sum. Both companies had plans that looked good to go on paper.

Software 130

Software Reddit Technology B2B 130

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 92

Technology Software Resources Pitching 92

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. And now onward with this month’s PR tech sum.

Brand 147

Brand Branding Reddit Pitching 147

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Onward with this month’s PR Tech Sum. click image for higher resolution) 2.

Employee 133

Employee Software Survey Tools 133

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. Jason Brown , Founder/Principal, PublicCity PR. Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JANUARY 31, 2023

My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. ” A Norwegian Krone equals about $1.80

Software 78

Software Case Study Technology Tools 78

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology.

Software 152

Software Tools Print Technology 152

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Shonali Burke , President & CEO, Shonali Burke Consulting , Inc., Organizations value communications more than ever. click image for higher resolution ).

Survey 118

Survey Communications Ethics Measurement 118

Remote PR Jobs

JANUARY 30, 2024

As organizations strive to establish positive reputations, engage with their target audiences, and navigate the ever-changing media landscape, skilled PR professionals are in high demand. From strategic thinking to adaptability, there are several key skills that set exceptional PR practitioners apart.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Onclusive

SEPTEMBER 13, 2017

To optimize the ROI on digital marketing spend, CEOs, CCOs, and CMOs need to invest in PRTech , in addition to MarTech. So what does digital marketing growth have to do with PR? PR and marketing convergence. Digital communications attracts and engages customers: What is the New PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. But remember that thought leadership is not directly about capturing new business. Here are 8 tech PR tools for a B2B thought leadership plan. How do you leverage that thought capital?

Leadership 149

Leadership B2B Tools Conference 149

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years.

Mobile 100

Mobile SEO Reputation Web 100

Deirdre Breakenridge

OCTOBER 13, 2017

With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. Is there a most frequent question you are asked by PR pros and students? How important is mentoring in PR? to 1:00 p.m.

Communications 208

Communications Community Blogging Industry 208

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. And a fundamental part of any effective PR campaign is a healthy focus on executive visibility. Here are some key tactics for PR pros to build executive visibility and thought leadership.

Conference 160

Conference Leadership LinkedIn Social Media 160

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. The growth presents both an opportunity and a challenge for PR.

Instagram 136

Instagram Technology Resources Employee 136

PRSay

MARCH 29, 2023

Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive. “You You put those two things together,” he said, “and it’s magical for PR people.”

Pitching 72

Pitching LinkedIn Technology Engineering 72

Onclusive

SEPTEMBER 27, 2017

It is vitally important to have media and social monitoring tools in place with regularly alerting so that you know immediately when news hits and a crisis starts to bubble to the surface. Once a PR manager or social media manager identifies a potential crisis, it is important to know the next steps to take. Acknowledge the Situation.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Sword and the Script

OCTOBER 4, 2022

Summary of PR tech news for this month: Muck Rack’s big raise, Meltwater reviews “strategic alternatives”; PR tech mentions include Onclusive and Semrush. The PR technology space can be in some respects, divided into Davids and Goliaths. Onward with the PR Tech Sum ….

Technology 81

Technology Company Analytics Writing 81

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. There are many opportunities and challenges facing today’s PR and communications professionals. Is PR Right for me? ” PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR.

Software 175

Software SEO Company Tools 175

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. If you took some time off and shut off the screens for a while, this is the first PR Tech Sum for the year and will get you caught up on some interesting developments. Welcome to 2021!

Pitching 148

Pitching YouTube Community Company 148

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. The concept of CRM for PR isn’t new.

Technology 122

Technology Publicity Software Print 122

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it.

Software 92

Software Banking Technology Data 92

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. I think it suggests a general lack of R&D among the traditional technology providers in PR.

Software 120

Software Technology Advertising Advertising 120

Deirdre Breakenridge

MARCH 8, 2017

Joining us as our special guests and co-hosts will be Nicole Rodrigues, CEO, and founder of NRPR Group, Sandra Fathi, President, Affect, and Corina Manea, Chief Community Officer at Spin Sucks and founder of NutsPR. Through content you communicate, engage people and start conversations with them. On Wednesday, March 22 nd , at 8:30 p.m.

Radio 170

Radio How To Community Storytelling 170

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Content Marketing is the New Conference ).

Survey 174

Survey Marketing B2B Study 174

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Whatever was hot today, will be “not” tomorrow and PR teams need to stay ahead of the curve. Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Crunchbase.

Blogging 136

Blogging B2B Technology Pitching 136

Deirdre Breakenridge

NOVEMBER 5, 2018

However, as PR professionals, educators, and students, we probably know that it is much easier to talk about change than actually coping with it and being in the unknown for an extended period of time. What new careers is social media breeding, & what careers is it changing or rendering obsolete? You can learn more about Ai here.

Community 150

Community Social Media Media Education 150

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process.

Software 85

Software Case Study Pitching Technology 85

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. 1) The average blog post is 1,236 words. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? 6) CEOs think CMOs are doing just fine. of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. PR budgets 5. Here’s a look at the top challenges facing PR according to the survey – and some ideas for what you can do about it. There’s power in a good little story about PR success. ROI and proving value 2.

Survey 135

Survey Measurement System Education 135

Sword and the Script

MAY 18, 2021

More than a proactive partner: an extension of your marketing and PR team. Additionally, 42% said the comms shop had strengthened relationships with other departments – and about a quarter (26%) said they gained a seat at the strategic table and one in five (21%) said they had better access to the CEO. Need an extra pair of hands?

Study 165

Study Communications Survey Pitching 165

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Is PR Right for me? ” On Thursday, October 25 th at 12:00 p.m. PRStudChat.

Community 148

Community Big Data Media Resources 148

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

OCTOBER 20, 2020

Which organizations, blogs, anything communications/PR, do you recommend subscribing?” I’m grateful to whoever mentioned my work; this blog has been publishing for more than 10 years. PR blogs You have to keep an eye on blogs because blogs come and go – countless PR blogs used to be great that no longer publish.

Resources 117

Resources Publicity Reddit Interviews 117

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Think: bloggers, influencers, podcasters and so on.

Media Relations 147

Media Relations Media Print Software 147