Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Stuart Soroka Professor of Communication Studies and Political Science, and Faculty Associate in the Center for Political Studies at the Institute for Social.

Consumer 195

Consumer Brand Branding Media 195

Bianchi Biz Blog

DECEMBER 16, 2021

2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. This year was also an exceptional one for the Bianchi Biz Blog. This year was also an exceptional one for the Bianchi Biz Blog.

Blogging 96

Blogging Automotive YouTube Mobile 96

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Organizations value communications more than ever. Shonali Burke , President & CEO, Shonali Burke Consulting , Inc.,

Survey 118

Survey Communications Ethics Measurement 118

Shift Communications

MARCH 17, 2022

A lot has changed in the digital landscape and social media trends over the last year. 2021 was packed with declines (looking at you, Meta) and expansion (TikTok growing rapidly like no other platform). In our first blog in the series, we dive into Facebook and Instagram. They’re becoming a great way to foster community.

Instagram 164

Instagram Social Media Facebook Trends 164

Burrelles Fresh Ideas

MARCH 19, 2024

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. What are some of the trends we’re seeing? Nearly all respondents (91%) intend to travel within the US, with 40% planning more trips than in 2023.

Travel 90

Travel Trends Tourism Transportation 90

Landis PR

JULY 19, 2021

We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. PR Daily is the go-to site for improving PR skills. By Craig MacLellan.

Blogging 119

Blogging Case Study Journalism Resources 119

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”.

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021.

Marketing 167

Marketing Employee Content Marketing Training 167

Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. For example, LinkedIn trends toward white, middle-aged men with college degrees making $75+. Meanwhile, TikTok trends younger Hispanic and African-American women with lower incomes and some college. Twitter trended much younger.

Social Media 103

Social Media Report Pinterest YouTube 103

5W PR

NOVEMBER 9, 2020

With the PR world, and the standard Public Relations lifestyle progressing constantly, particularly with the rise in technology and uncertainties in economic trends, PR pros have to be prepared for positive and negative developments that will change how PR works. Technology and PR.

Publicity 88

Publicity Technology Industry Social Media 88

wiredPRworks

JULY 22, 2021

What a surprise – and a terrific 15th-anniversary present – to be included on a new top PR blogs list! Being ranked #11 with these impressive top public relations blog industry leaders is truly an honor! Top Public Relations Blogs in 2021. View the rest of the 90 top public relations blogs visit.

Blogging 59

Blogging Publicity Web Social Media 59

Sword and the Script

JULY 27, 2021

That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. These are veteran communicators too – about 88% of respondents have 11 or more years of experience as a professional communicator. Need help with marketing or PR? The media relations struggle is real.

Media Relations 172

Media Relations Media Pitching Survey 172

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. and taking the time to talk about the new new rules of marketing and PR on Growing Social Now.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be a) Many community newspapers going away and hopefully still being available in some kind of online format. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

wiredPRworks

JULY 22, 2021

What a surprise – and a terrific 15th-anniversary present – to be included on a new top PR blogs list! Being ranked #11 with these impressive top public relations blog industry leaders is truly an honor! Top Public Relations Blogs in 2021. View the rest of the 90 top public relations blogs visit.

Blogging 45

Blogging Publicity Web Social Media 45

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Stronger communication of social and political movements.

Trends 71

Trends Reputation Course Media Relations 71

5W PR

DECEMBER 7, 2020

Acquiring new customers was cited as the top 2021 social media outcome by 73% of marketers, up from 46% last year. Here’s what social media management platform Hootsuite uncovered after surveying more than 11,000 marketers during the third quarter of this year and combining other gathered data. 78% said so. Instagram was close behind at 70%.

Social Media 103

Social Media Trends Media Policies 103

Stephen Waddington

MARCH 15, 2021

Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. A fast paced event with four inspiring speakers and a lively audience. Here’s what’s next. You’d be welcome to join us.

Google 119

Google Data Government Social Media 119

Shift Communications

APRIL 13, 2022

In our new blog series, our social specialists analyzed what’s working (and not) on the primary social networks. The importance of social media. Brands today are built on social. So, it’s due strategy and resources that match the level of importance consumers pay it. They also need amplification. LinkedIn Marketing Strategy.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Sword and the Script

JANUARY 31, 2023

My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. million in November of 2021.

Software 78

Software Case Study Technology Tools 78

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

Social Media 62

Social Media Trends Marketing Viral 62

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Our research showed there was scant ESG data and insight specific to the mobility supplier community. adults in May 2021 to gauge U.S. adults in May 2021 to gauge U.S.

Automotive 97

Automotive Technology Communications Mobile 97

Newsfile

OCTOBER 24, 2023

Avoiding PR communication mistakes in this important market is paramount for PR pros. As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. This means that avoiding PR communication mistakes is probably high on your list of priorities. in the coming years.

Communications 52

Communications How To Corporate Training 52

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I’m showcasing someone who no longer works in the PR industry…because she retired! If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard Holly’s name come up. There couldn’t be a better testament.

Publicity 174

Publicity Leadership Corporate Agency 174

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. When did you join LinkedIn? I couldn’t.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.

Publicity 85

Publicity Survey Enterprise Pitching 85

wiredPRworks

MAY 13, 2022

Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Here’s the latest on Growing Social Now. What we covered.

Social Media 52

Social Media Corporate Communications Media 52

Sword and the Script

MARCH 30, 2021

However, if PR is part of your communications or marketing strategy , then those businesses are missing an opportunity to tap social media for better exposure. More than a proactive partner: an extension of your marketing and PR team. Business efforts on social media tends come in two flavors. Need an extra pair of hands?

Social Media 108

Social Media Report Survey Media 108

Stern + Associates

JANUARY 12, 2023

No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Personal Employment of news analysts, reporters, and journalists are projected to decline 9 percent from 2021 to 2031, according to U.S. The decreasing number of journalists in the industry means more competition for PR professionals.

Writing 62

Writing Pitching Report Strategy 62

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

JUNE 4, 2022

My previous employer had sold a mid-sized PR firm, her husband had started this business, and recruited me to join. It wasn’t PR, but I like the work and I thought consulting might open up new opportunities. Nearly two decades later, Ned and I would team up to survey his subscribers for the annual JOTW Communications survey.

Survey 78

Survey Public Affairs Government Community 78

Bianchi Biz Blog

FEBRUARY 2, 2023

To help our followers in the automotive and mobility PR and marketing sector, we wanted to offer some practical observations. Based on our experimentation and research, here’s how communications professionals might use it and what some of the pitfalls are. There’s no question that it could change the way we work.

Automotive 80

Automotive Training Customer Service Data 80

Sword and the Script

JUNE 7, 2022

As a communications pro, you are generally privy to conversations the rest of your peers are not. There’s another factor at play here too – and that’s the track record of M&A in PR software. And here we go the PR Tech Sum for the month of June 2022…. I took a business ethics course when I was studying for my MBA.

Software 85

Software Internal International Pitching 85

Bianchi Biz Blog

NOVEMBER 9, 2020

Not in today’s PESO PR model. PR pros around the globe are witnessing massive changes in the field. In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. In fact, some PR agencies are amplifying the “media relations is dead” message for another reason.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Needless to say, all of them used some form of communications effort. This is why it is important to look at trends and look ahead to see what may come next for the PR industry.

Trends 52

Trends Trade Shows Agency Communications 52

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Sales is changing. Customers are upgrading and updating everything from technology to influence. Scott is also a speaker. And, he’s an excellent podcast host.

Strategy 52

Strategy Training Insurance Insurance 52