Doctor Spin

DECEMBER 20, 2023

There’s no shortage of online advice on establishing and maintaining your personal brand. Personal Branding: Building Your Pathway to Professional Success. The Power of Actionable Advice Most online advice on personal branding is excellent and well-meaning—but also self-evident. It doesn’t. It doesn’t.

Brand 52

Brand Branding eBook Resources 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Educate future customers.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

MAY 8, 2017

What he didn’t realize was that for some PR people, the term is faintly pejorative. It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent. PR is thriving, but what about “public relations” — as a name? PR firms naturally want a piece of the pie.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Solo PR Pro

OCTOBER 26, 2021

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? How can you build stronger relationships with your media contacts when both you and they are juggling so many projects? More than a media database.

Pitching 111

Pitching Twitter Tools Community 111

Doctor Spin

DECEMBER 20, 2023

There’s no shortage of online advice on establishing and maintaining your personal brand. Personal Branding: Building Your Pathway to Professional Success. The Power of Actionable Advice Most online advice on personal branding is excellent and well-meaning—but also self-evident. 1 Holbus, J. 2018, October 24).

Brand 52

Brand Branding eBook Resources 52

5W PR

AUGUST 28, 2023

Social media and online reviews are now the go-to sources for beauty advice, leading to influencers becoming trusted product recommenders and trendsetters. Beauty influencer marketing has transformed the beauty industry by changing how brands engage with consumers. They want to connect with real people who they can relate to and trust.

Industry 78

Industry Marketing Storytelling Consumer 78

Cision

NOVEMBER 28, 2017

According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. Why Earned Media Value (EMV) And Influencers Over Paid Media? Why Earned Media Value (EMV) And Influencers Over Paid Media?

Small Business 245

Small Business Media SMB Pitching 245

Cision

JANUARY 19, 2017

Today, media is fragmented and competitive. Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. It requires more time, but gets a better story. What is your secret to media relations success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Barokas

JULY 6, 2020

This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A.

Consumer 131

Consumer Product Launch Agency Sports 131

Cision

SEPTEMBER 2, 2016

But while their home base may have changed, one thing that hasn’t is the way Al and Scott run their blog – how they like to be approached by professionals, how they come up with ideas for posts and how they engage with readers. Read on for some valuable tips on how to successfully reach a regional interest blog. If so, how?

Pitching 120

Pitching Blogging Travel System 120

Flack's Revenge

SEPTEMBER 3, 2014

When giving advice, it generally helps to have real credentials, such as professional experience in a field. But I have noticed a trend in which armchair flacks such as VCs , journalists and CEOs spew forth about PR (saying things like you don’t need PR, or an agency, or you’re doing it all wrong, etc.).

Skype 266

Skype Agency Pinterest Social Media 266

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I’m showcasing someone who no longer works in the PR industry…because she retired! If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard Holly’s name come up. There couldn’t be a better testament.

Publicity 174

Publicity Leadership Corporate Agency 174

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. I’ve added them where I think they might be useful for readers.

Interviews 98

Interviews Publicity Technology Social Media 98

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. After all, if you can capitalize on what you have learned, then you will move forward and have a much better New Year! Not every relationship will be everlasting.

Creativity 150

Creativity Trends Agency Technology 150

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Predictions usually include some element of aspiration. My own predictions. Marketing predictions. Hunter Montgomery | ChurnZero.

Marketing 167

Marketing Employee Content Marketing Training 167

Deirdre Breakenridge

JULY 9, 2018

The more practice you can get understanding how a client thinks, the better. Especially, if you have a relationship with them, ask them how you could improve the assignment and what a real client might say about it. One way to build that is to ask for other resources. Most teams in PR agencies are organized by specialty.

Social Media 150

Social Media Media Case Study Analytics 150

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. GD: The vision of Spin Sucks is to change the perception business leaders have of the PR industry. We constantly ask ourselves, “Does this help the PR industry move forward?”

Sports 245

Sports Agency Industry Creativity 245

Cision

APRIL 5, 2016

Sara Ghazaii, vice president, director of communications at the PR Council, says understanding digital is one the most important responsibilities of a communication professional today. How did you get your start in PR? It will make you a better person and a better colleague. What do you like most about working in PR?

Sports 120

Sports Industry Customer Service Travel 120

MaccaPR

JANUARY 29, 2021

Yet even in the midst of the pandemic, he says that marketers and PR pros have been given a chance to create something amazing. “We And then commit to it and focus on it for a period of time to build the audience. You don’t have control of the relationship on other channels, like Facebook,” Joe told our Sharper Angle event attendees.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. What could we do to better support each other during the latest lockdown? Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. The result was a learning and development event with a difference.

Google 119

Google Data Government Social Media 119

The Hoffman Agency

MARCH 6, 2023

As I transition to an associate account executive, I reflect on several sentiments that underscore my PR journey thus far. Time flies — especially when you are having fun PR moves fast. Even as I navigate the learning curve of working in a fast-paced industry, I find myself captivated by the PR grind.

Internal 36

Internal International Pitching Creativity 36

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. This is all sage advice, but it’s the minimum barrier to entry in effective media relations, and yet it gets recycled and re-polished on a continual basis.

Pitching 60

Pitching Infographics SEO Creativity 60

Buzzstream

FEBRUARY 9, 2024

Building links is supposed to take work. Building relevant , quality links naturally is always the best way to go. But far too many people reach over to the dark side of black hat and gray hat link building in hopes of scaling quickly. Below is a list of white hat link building tactics that won’t get you in trouble.

Google 71

Google Infographics Pitching Resources 71

The Hoffman Agency

NOVEMBER 23, 2021

It was a four-month internship, and I truly learned more about PR in that time than I ever learned in college. Some of the client work was daunting, such as helping with my first client-facing PR deck. Every assignment I’m given better equips me for what’s next. appeared first on "What's HAppening" Blog.

Internal 36

Internal International Meeting Writing 36

Shift Communications

SEPTEMBER 22, 2017

Strong Career Moves For New PR Professionals. I have most recently been thinking about what advice I’d give to an emerging generation of new PR professionals that have recently entered the workforce full-time. For example, you can contribute to internal trainings or industry insights shared through LinkedIn blogging. .

Local 79

Local Healthcare Community Training 79

Critical Mention

NOVEMBER 9, 2018

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. It’s often the first voice to recognize and comment on new shifts in PR practices.

Blogging 61

Blogging Resources Internal International 61

Communications Conversations

NOVEMBER 11, 2022

Leads can and do come from anywhere, so the more people I know in our industry, the better. At that point, I was trying to talk to as many people as possible, share that I was now a solo consultant and learn more about the challenges and problems facing those tasked with managing social media on behalf of their companies.

Meeting 68

Meeting Social Media LinkedIn Groups 68

OnePitch

MAY 12, 2022

He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. I am a senior vice president for Broadcast Strategy at Bospar, the award-winning tech PR firm that’s “ Politely Pushy ” to speed our clients ahead. Call them tips, or a way of life in the world of media!

Strategy 52

Strategy Interviews Pitching Energy 52

wiredPRworks

MAY 18, 2022

Why do so many small business owners pay for expensive advice, agree to take action. ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. .” Great advice! and then never follow through? His third book, “ BAM!

Small Business 52

Small Business Social Media Radio Media 52

Victorious PR

AUGUST 18, 2022

Before we get into the ‘startup’ portion of the question, let’s define PR for the purposes of this blog post, so we have a good frame of reference to move forward. PR, or public relations, is the relationship an entity (public figure, business, etc.) The second scenario is PR: Others talking about you.

Real Estate 52

Real Estate Small Business Agency Google 52

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. As any PR professional knows, no two days are the same in our line of work! Read below for the entire interview with Desiree: 1.)

Pitching 64

Pitching Consumer How To Meeting 64

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. And every time, the resulting goodwill manifests as good PR. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Every once in a while, an organisation goes the extra mile to keep its customers happy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. The #AskGaryVeeShow. 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120