Onclusive

AUGUST 9, 2021

PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

JANUARY 26, 2024

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence.

Social Media 78

Social Media Media Storytelling Creativity 78

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Targeted LinkedIn campaigns Leverage the power of LinkedIn for targeted campaigns. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Onclusive

AUGUST 22, 2017

This “PR scope creep” is partly due to ambition (hopefully) and partly due to the fact that the digital world in which we work is ever-expanding in nature — there’s always something new to learn and experiment with, especially in PR. If you oversee a team of PR strategists, simply give them a hug. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. For example, if the product contains argan oil, brands could create a social media post or blog article that highlights the benefits of argan oil for hair.

Creativity 88

Creativity Video Social Media Education 88

5W PR

MARCH 19, 2024

Creative Activation Opportunities: SXSW is known for its long lines and bustling crowds, presenting marketers with unique opportunities for activations. From navigating shifting investment trends to harnessing the power of in-person interaction, the conference offered valuable insights and opportunities for growth.

Leadership 78

Leadership Conference Marketing Community 78

5W PR

JANUARY 24, 2024

They can then promote playful learning kits fostering independent exploration, open-ended art supplies sparking creativity, or board games designed for collaborative problem-solving. They can showcase products that help with joint activities, creative expression, and open dialogue. There are some crucial principles to keep in mind.

Trends 78

Trends Brand Branding Policies 78

Remote PR Jobs

DECEMBER 12, 2022

As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR.

Privacy 264

Privacy Meeting Strategy Social Media 264

Presspage

OCTOBER 24, 2023

In the past, PR’s impact on the bottom line was treated as ambiguous at best. PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation.

Analytics 78

Analytics Digital PR Storytelling Local 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. See more ways influencers can elevate B2B PR campaigns here. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

5W PR

AUGUST 21, 2023

By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Share the inspiration and creative process behind each piece. Creating engaging content Content marketing is a powerful tool for jewelry brands to build brand awareness and connect with customers.

Industry 78

Industry How To Fashion Creativity 78

Maxim Behar

APRIL 17, 2024

“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. Many people deem the Bell Pottinger case an incredible precedent and a milestone in the PR industry.

Crisis 64

Crisis Ethics Financial Conference 64

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. The company’s News section is an excellent place to visit when seeking the latest updates in PR announcements, awards and coverage.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. The long game.

Case Study 231

Case Study Writing Pitching SEO 231

5W PR

MAY 4, 2023

Ads that market nostalgia are incredibly powerful. Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. Being Creative and Innovative Nostalgia marketing uses the past, but brands can still be creative. What is nostalgia marketing?

Film 88

Film Marketing Consumer Fashion 88

5W PR

NOVEMBER 9, 2023

Many companies claim to offer AI-powered solutions, but it’s increasingly important for brands and marketers to distinguish between AI interfaces and genuine AI technology. The intense competition during Black Friday encourages brands to get creative with their advertising strategies.

Trends 78

Trends Retail Advertising Advertising 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets?

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. Here are some tips for PR professionals to plan and successfully execute a virtual panel for their executives. The power of the prep call. There are different ways to be creative with this.

Leadership 332

Leadership Trends B2B Agency 332

Prohibition

DECEMBER 12, 2023

From streamlining design processes and making faster copy changes, to generating compelling written work such as blogs and press releases, and even Instagram captions. In this blog, we’ll explore how you can use AI to supercharge your content strategy. AI is proving to be an invaluable tool for businesses.

Guidelines 62

Guidelines B2C Tools Creativity 62

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics?

How To 78

How To Ethics Measurement Creativity 78

Deirdre Breakenridge

OCTOBER 21, 2019

A Guest Post By Brittani Riddle, Graduate Student, American University & PR Expanded Blog Contest Winner. If you want to add creative sonic elements to your audio, try some of these free sound effects. Sell the Star Power. Kevin, the oldest of The Big Three and the actor of the family, brings the star power.

Social Media 268

Social Media Film Construction Television 268

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king. PR Tips for Small Businesses.

Small Business 158

Small Business Publicity Social Media Web 158

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

5W PR

FEBRUARY 14, 2024

For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. Consumers are savvy, and they’re able to sniff out greenwashing faster quite quickly, which can then turn into an entire PR crisis for brands who have done so in the past.

Consumer 78

Consumer Brand Branding Agriculture 78

5W PR

JANUARY 17, 2024

Fluid “Mobtion,” AI-powered dashboards, and innovative EV are just the beginning. As we reflect on our time at CES, we’re amazed at the creativity behind the technology. The post 5 Trends We Saw at CES 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm. And transparent TVs? They exist!

Trends 78

Trends Healthcare Technology Consumer 78

Offleash

JULY 19, 2023

By Robin Bulanti I’m dizzy from all the news and hype on how artificial intelligence (AI) is going to completely reshape, or worse, destroy the PR industry. A tale as old as time, the AI replacing PR story has been circulating for years. However, I do want to attempt to bring a bit of levity to the conversation specific to AI and PR.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

The success or failure of a PR program can hinge on a variety of factors, most of which are within our control. Here are 10 possible reasons for PR outcomes that miss the mark. If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. There’s no buy-in at the top .

SEO 178

SEO Storytelling Product Launch Measurement 178

Stern + Associates

DECEMBER 8, 2022

If you’re a public relations (PR) or marketing professional, you’ve probably heard of ChatGPT , the recently opened AI-powered chatbot built by OpenAI that’s taking the world by storm. ChatGPT is powered by GPT-3 , the latest and most advanced version of OpenAI’s language model. How does ChatGPT work?

Blogging 62

Blogging Technology Writing Customer Service 62

5W PR

APRIL 7, 2023

To reach a wider audience, food bloggers must use various marketing and PR strategies. These can include creating video content, offering meal plans, and harnessing the power of influencer marketing. The post Promotional Opportunities for Food Bloggers appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Film 88

Film Video YouTube Instagram 88

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Is PR Right for me?” A follow up blog post by PR 2.0 See” you on the 17th!

Creativity 0

Creativity Community Storytelling Agency 0

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

If you’re in PR , chances are, you’re a writer. Yes, visual content is very important in what we do, and we’ve woken up to the power of podcasts, but don’t underestimate written-word content. But some just entering our profession may be surprised by what type of writing a typical PR position requires.

Writing 147

Writing Storytelling Pitching Creativity 147

5W PR

JULY 25, 2023

Engaging food influencers has become a powerful strategy for snack brands looking to enhance their public relations efforts and reach a wider audience. Recipe development and collaboration Snack brands can collaborate with food influencers to develop creative and unique recipes that incorporate their products.

Brand 78

Brand Branding Creativity Storytelling 78

Prohibition

JUNE 22, 2023

It’s been a great couple of months for creative campaigns, from food and drink to health – and here are some of our favourites we’ve spotted recently. In a true Paddy Power move, the ‘Blues Blocker’ could even blank out Tweets from Liam and Noel Gallagher – some of the most well-known, and dare we say loudest, City fans.

Film 62

Film Social Media B2C Survey 62

Stern + Associates

MARCH 10, 2023

A common hypothesis is that by cultivating thought leadership and getting more [PR] results, leads and business growth will follow. We are big believers in the power executive visibility and PR can have on a business. If only it were that simple. They provide third-party validation and can help establish credibility.

Publicity 98

Publicity Conference Leadership Measurement 98

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Local economy is not as bad as it may look based on just the indicators.

Marketing 106

Marketing Newspapers Print Local 106

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Today, Mika runs TMI (The Mas Ink), a boutique PR firm. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. TMI does PR. How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

Doctor Spin

MARCH 20, 2023

Here’s why: Table of Contents The Content Explosion is Coming How To Zag When Everyone is AI-Zigging PR Resource: How AI Will Impact PR The Content Explosion is Coming As AI continues to advance, we can expect to see an explosion of AI-generated content in the PR industry. You need to stand out or get drowned by the crowd.

Resources 52

Resources Google Tools Industry 52