5W PR

APRIL 11, 2022

Plenty of companies aren’t sure how to integrate public relations into their marketing efforts and haven’t fully grasped the benefits of PR to a business. When a business is implementing a PR strategy, it’s working on continuously building trust and credibility between the company and the target audience. Credibility.

Publicity 97

Publicity SEO Engineering Tools 97

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. When is the best time to do PR? It is always the right time to do PR. It is always the right time to do PR.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

When hard-won earned media results of an excellent public relations campaign begin to show up, it’s not time to stop. Read on for some easy ways to leverage initial exposure to an even wider audience. Take the byline and convert the information to a blog post. Use coverage to demonstrate results to leadership.

Interviews 136

Interviews Pitching Infographics Print 136

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

MAY 31, 2018

What separates the good from the truly great when it comes to the success of a public relations program? 5 keys to PR success. PR plays the long game. Great PR rarely exists in a vacuum. In the same way, earned media coverage may seem spontaneous, but it’s typically the result of a long-term plan.

Creativity 136

Creativity Reputation Advertising Advertising 136

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. That said: Why is digital PR important to your brand in 2021? So how will Digital PR help your brand in 2021?

Digital PR 88

Digital PR Brand Branding Engineering 88

Buzzstream

APRIL 4, 2024

However, the list ends abruptly at around 30 results. You’ll also receive a handy email report that breaks down the results in several ways, including anchor text, whether there’s a nofollow tag, etc. Luckily, there are digital pr tools for alerts. For Result Type, you can choose Twitter, Blog, News, and Discussion.

Digital PR 62

Digital PR How To Media Google 62

Deirdre Breakenridge

SEPTEMBER 3, 2014

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. so you can see how your actions result in a variety of interactions.

Communications 383

Communications Tools Google Resources 383

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

JANUARY 26, 2023

Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Earlier this year, Google began including direct podcast links in its search results , providing an immediate opportunity for potential listeners to discover and sample podcasts. Now is the perfect time to begin.

Community 206

Community Nonprofit Conference Social Media 206

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. More people than you might realize can leverage a keyword library — even beyond your marketing team.

Brand 208

Brand Branding How To SEO 208

ImPRessions - Crenshaw Communications

APRIL 8, 2016

But sometimes the PR team works hard to generate results, then moves on to the next thing. Then, adapt it into a series of blog posts. Blog to promote expertise. A company blog post is unlikely to be picked up by a major media outlet, unless the post contains breaking news and the company is a high-profile organization.

Media 120

Media Interviews Print SEO 120

Prohibition

MARCH 21, 2024

The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently. Social media analysis and trend identification is an important aspect to any social media strategy. Drop us an email: hello@prohibitionpr.co.uk

Social Media 62

Social Media Trends Analysis Media 62

Stern + Associates

MARCH 31, 2023

When it comes to successful PR and social media strategies, it’s really easy to get caught up in the day to day loop of trends, breaking news, and how to make your company seem really great online. Advocacy drives results in many directions Take LinkedIn for starters.

Social Media 67

Social Media Brand Branding Media 67

Cision

JULY 25, 2017

While backlinks are a great signal for SEO, it takes a lot of time to earn them. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Try leveraging the power of earned media. Targeting the Right Media Earns Quality Backlinks.

Strategy 257

Strategy How To SEO Engineering 257

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How did you get your start in PR? I started out in book PR in Los Angeles.

Communications 253

Communications Data Local Survey 253

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Dove did a great job reaching their target audience through innovative and creative videos. But how can you build an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

Sword and the Script

JUNE 15, 2021

More than a proactive partner: an extension of your marketing and PR team. It’s great for that purpose, but it also motivates AEs to be gatekeepers and guard access. As a result, B2B marketing writers turn to analytics and social media to inform their writing. For example, just 50% talk to sales or customer support.

Survey 116

Survey B2B Marketing Interviews 116

Cision

NOVEMBER 23, 2015

But how can PR professionals catch reporters’ attention when social media makes it easy for anyone, anywhere to reach out with a story lead? For example, Ian suggests leveraging the 77 percent of American journalists who blog. These little social signals can yield big outside results,” he says. .

Social Media 120

Social Media Media Pitching Media Training 120

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ).

Media Relations 172

Media Relations Media Pitching Survey 172

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prohibition

AUGUST 23, 2023

This allows you to leverage their influence and credibility to showcase your products or services to a target audience in a more organic and relatable way. Lastly, influencer marketing can result in a higher return on investment (ROI) compared to traditional forms of advertising. for every dollar spent on influencer marketing.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

Barokas

SEPTEMBER 12, 2019

Who knew that last night’s take out containers could inspire a blog post? . Still, teams are under pressure to produce new long and short form content at rapid fire to support PR, branding, lead generation, thought leadership, sales support and market domination. Focus on channels, topics and campaigns that are producing results.

Strategy 84

Strategy Case Study Energy Banking 84

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

PR Fuel

AUGUST 26, 2021

It’s not enough to start blogging, though. For example, you can share your press release on: Your company website blog. Print publications and blogs. You can leverage that existing credibility to build your own. They could decide to try your product or service as a result. Industry-specific publications.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. A great way to start is to brainstorm ways to measure up to your competition. Leverage Multiple Media Channels.

Strategy 75

Strategy Media Analytics Radio 75

Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google.

Trends 142

Trends Industry Wikipedia How To 142

Onclusive

MAY 18, 2017

Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising.

Advertising 150

Advertising Advertising Data LinkedIn 150

5W PR

JUNE 27, 2022

PR Strategy for Ad Tech Companies. Many companies these days already know that I need to be following very specific trade publications to be able to stay on top of the latest developments that can help generate better results.

Company 88

Company Strategy Publicity Advertising 88

The Resolution Blog

JULY 9, 2018

that’s great. But what if you could double the amount of people that see the great review? Can it be turned into a blog? Anna Hardman, Head of Consumer, Bottle PR As Anna explains, amplifying coverage is often forgotten, yet is a strategy that can dramatically increase the impact of your work. brilliant?—?that’s

Retail 168

Retail Internal International Twitter 168

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications Synonyms Contrary to popular belief, “communication” and “communications” aren’t interchangeable. Merriam-Webster suggests the following 25 synonyms for communications: 1 Thesaurus results for COMMUNICATIONS. Please support my PR blog by sharing it with other communication professionals.

Communications 52

Communications eBook System Corporate 52

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2017

We’re interested to see who’s getting the worst of a PR backlash, or who comes out looking great. PR, that is. Once you’ve received unsolicited media attention, whether wholly favorable or not, it’s a good time to tap the expertise of an experienced PR strategist. Define what you stand for.

Interviews 120

Interviews Conference Exercises Media Training 120