Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. This is the most unexpected finding of all. How you handle the crisis and turn around negative press makes all the difference.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. This is the most unexpected finding of all. It is evolutionarily advantageous to prioritize negative. Brand sentiment and consumer behavior.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. In pitching, it pays to get straight to the point. Keep it simple, concise and well-organized.

Pitching 195

Pitching Data Technology Storytelling 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. We’re about to reveal if brand engagement is more predictive of website traffic and actions.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. We’re about to reveal if brand engagement is more predictive of website traffic and actions.

Consumer 195

Consumer Brand Branding Media 195

Remote PR Jobs

DECEMBER 12, 2022

As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR.

Privacy 264

Privacy Meeting Strategy Social Media 264

ImPRessions - Crenshaw Communications

MAY 25, 2023

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. Substack has had a real impact on the media landscape, and PR people can take advantage of that.

Analysis 156

Analysis B2B Interviews Tools 156

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Supporting PR decisions with data is no longer a luxury, but an expectation from the C-suite. Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training. Create a plan with the end in mind.

Measurement 368

Measurement Guidelines Data Education 368

The Hoyt Organization

APRIL 23, 2024

With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community.

Strategy 75

Strategy Nonprofit Social Media Leadership 75

5W PR

JANUARY 16, 2024

In the glowing sections of the oral care aisles in supermarkets, where rows of tubes and brushes all promise shining smiles, it’s easy to mistake those arrays of products with the ones aiming for a genuine connection. Gone are the days of one-size-fits-all solutions. Consumers today crave more than just a perfect smile.

Industry 78

Industry Education Consumer Ethics 78

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative.

Leadership 105

Leadership SEO Measurement Reputation 105

5W PR

OCTOBER 11, 2023

It’s the secret sauce that can turn good PR professionals into great ones. The PR industry thrives on relationships, connections, and collaborations, and networking is the conduit that brings all these elements together. Building relationships Networking is all about building and nurturing relationships.

Publicity 103

Publicity Internal International Resources 103

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The core skills we need as PR professionals have also changed. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. Thinking about adopting Google Alerts as part of your PR strategy?

Google 78

Google Publicity Customer Service Web 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. On this initial call, the PR team should be a sponge.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. On this initial call, the PR team should be a sponge.

How To 203

How To Case Study Meeting Pitching 203

Onclusive

AUGUST 9, 2021

PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370

Training Media Training Reputation Crisis Communications 370

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. But it’s hard to deny that recently a lot has been changing. But what does all this mean for the media relations component of public relations strategy? adults get their daily news : social media.

Strategy 95

Strategy Publicity Media Video 95

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Cision Help a Reporter Out (HARO), is a free service provided by Cision that enables journalists and PR sources to collaborate. Through HARO, you or your brand can become the go-to source about a particular topic. It’s a mutually beneficial relationship. Do you meet all the journalist’s criteria?

How To 100

How To Media Pitching Reputation 100

5W PR

AUGUST 14, 2023

PR is a diverse field that shapes and manages reputations. Misconceptions about career opportunities in public relations can lead to misunderstandings about the work and required skills. But it’s much more than that. But it’s much more than that.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. All relationships take effort, and that includes the one between client and communications agency. It’s also a time to get to know each other! Ask, “how are we doing?”

Agency 64

Agency Technology Meeting Software 64

Flack's Revenge

FEBRUARY 21, 2019

It has been almost a year since I blogged about common startup PR myths. That post drew from NY Tech Meetup mail list discussions and cited arguments for and against PR. You Don’t Need PR if you have a Great Product. But many ventures are led by techies who may not be so savvy about marketing.

Agency 168

Agency Writing Blogging Report 168

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. By targeting prospects, it can also help fill the sales funnel. By targeting prospects, it can also help fill the sales funnel. Schedule it during the work day. Diversity is pivotal.

Leadership 332

Leadership Trends B2B Agency 332

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Sword and the Script

OCTOBER 24, 2023

You haven’t been at the PR game long enough PR is a long game. The big placements you land are often the result of months or even years of effort building your reputation and media relationships. Be consistent with your PR effort – i.e. don’t quit after a few months! why weren’t we included?” why weren’t we included?”

Pitching 127

Pitching Newspapers Report Local 127

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Economy in Japan looks blunt these days, but it is due to currency fluctuations.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

This Saturday, October 30 is National Publicist Day , when PR professionals are recognized and appreciated for their work. . Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad.

Internal 310

Internal International Meeting Leadership 310

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. So, it was a great opportunity for the attendees to get advice from a group of PR experts.

Small Business 213

Small Business Fashion Groups Local 213

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Today, it is necessary for the C-suite to be involved with both developing the overall strategy for communications and delivering consistent messages to constituents.

Communications 195

Communications Corporate Measurement Reputation 195

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This is good news for clients and PR firms alike. But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability. But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability.

Publicity 256

Publicity Brand Branding Storytelling 256

PRSay

APRIL 19, 2021

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Without it, you have nothing to share on social media, nothing to amplify with paid and nothing to gain credibility for with earned. I’ll use “ PR metrics ” as an example. Start off by choosing a keyword.

Media 197

Media Newspapers Google Energy 197

Doctor Spin

FEBRUARY 14, 2024

Public relations (PR) and marketing are closely related, but few know the differences. In this blog post, let’s look at the differences between public relations and marketing. In this blog post, let’s look at the differences between public relations and marketing. Public relations vs marketing—what are the differences?

Publicity 52

Publicity Marketing eBook Public Affairs 52

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on NicoleMarieFallon.com I worked as a freelance and staff journalist for about eight years before I launched Lightning Media Partners. During that time, I learned a lot about the important — and ideally, symbiotic — relationship between reporters and public relations professionals. It’s just not possible.

Pitching 100

Pitching Report Writing LinkedIn 100

Flack's Revenge

SEPTEMBER 15, 2020

Similarly, PR is being challenged to break through mass communications and take the message directly to individuals. . E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one. In this post I explain more about the ABM trend and how PR can advance key account selling goals.

B2B 177

B2B Case Study Enterprise Resources 177

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Association/Nonprofit Conference: Attendees can expect the latest best practices and real-life tips for PR in nonprofit and association settings.

Conference 78

Conference Nonprofit Education Healthcare 78