Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. The media and potential customers often overlook B2B organisations.

B2B 52

B2B Strategy eBook Small Business 52

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Here are our top six suggestions: 1.

Mobile 52

Mobile Technology Automotive Meeting 52

Cision

NOVEMBER 8, 2015

If you aren’t listening on social, you’re missing out on tons of opportunities for your brand. The e-book is divided into five sections, for customers, competitors, prospects, influencers and employees, and details how and why you should listen to each audience. Oprah is an influencer, but not really about B2B software, for example.

Viral 120

Viral Nonprofit Software Social Media 120

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? I saw an opening in the marketplace to translate the capabilities of social media for B2B purposes, and I believe there is still a lot of opportunities there.

B2B 79

B2B Social Media Company Marketing 79

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. 1) Adoption, Use and Creation of B2B Buyer Personas. Most B2B marketers (64%) create buyer personas and many use these for content segmentation (33%). Personas ought not be viewed as a fad.

B2B 114

B2B Marketing How To Survey 114

Sword and the Script

MAY 1, 2018

A new study by TrustRadius underscores the importance of trust in B2B marketing. The company recently published a report that compares and contrasts two aligning surveys of 678 B2B respondents, which counts 438 buyers and 240 vendors. This speaks to the age-old idea of integrated marketing. User reviews.

B2B 62

B2B Marketing Survey Study 62

PR 20/20

SEPTEMBER 17, 2019

Plus, our very own founder and CEO, Paul Roetzer ( @paulroetzer ), will be speaking. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. Stop by his session and say hello! (He ContentTECH Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JANUARY 3, 2023

How is public relations defined? The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. PR can also involve managing events, speaking at conferences, and developing social media campaigns. How is public relations different from marketing?

Interviews 98

Interviews Publicity Technology Social Media 98

Prohibition

APRIL 2, 2017

Advertising agencies no longer stand in isolation, and with that neither should PR companies. Whilst the phrase integration has become a little over used, it is essential that we truly get under the skin of what it represents, and how that impacts on our role as communicators. How did they make it work for them? If so, why?

Social Media 48

Social Media Agency Consumer Fashion 48

PR 20/20

AUGUST 17, 2017

Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is struggling to meet lead-generation targets. The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. Speaking Engagements.

Marketing 49

Marketing eBook Case Study Comparison 49

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

ImPRessions - Crenshaw Communications

APRIL 23, 2019

In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. Funding announcements can offer instant credibility for a brand, validating the company’s strategy and vision. Here’s how B2B tech companies can develop a standout funding PR strategy for their next round.

How To 149

How To B2B Pitching Storytelling 149

Stern + Associates

MARCH 10, 2023

Over the course of the conversation, they usually share a desire to build thought leadership, to secure more media coverage, and land more speaking invitations. Some of the most impactful results can come from these hyper-targeted platforms that often provide the opportunity for more in-depth coverage. If only it were that simple.

Publicity 98

Publicity Conference Leadership Measurement 98

Sword and the Script

APRIL 2, 2019

Importantly, and this is something PR and marketing should sit up and observed, GCs kept those firms that had a specialty they couldn’t replicate in-house – and they also kept the fanciest of law firms for “bet the company” litigation. So, how does that happen? How does a law firm send an invoice for X amount but only get paid for Y?

Agency 92

Agency Trends Marketing Survey 92

Buzzstream

DECEMBER 1, 2023

Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. The direct approach is more common.

Examples 133

Examples Software Pitching Tools 133

Communications Conversations

JUNE 6, 2019

Last December, I celebrated my tenth year of blogging. I’m usually a sentimental guy, but apparently when it comes to my blog I lost that capacity. At any rate, I got around to reflecting on 10 years of blogging recently. I’ve written more than 1,200 blog posts in that timespan. See where it leads.

Blogging 133

Blogging Analytics Meeting Writing 133

Buzzstream

DECEMBER 1, 2023

Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. What is Link Building For SaaS?

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. What is Link Building For SaaS?

Examples 62

Examples Software Pitching Tools 62

Landis PR

AUGUST 23, 2021

Blog courtesy of Brianne Miller, LCI. Then there are some other overarching issues such as how companies keep up with demand, how they overcome disruptions, what kinds of technologies they are implementing and why and what they are doing to product people, product and plant. Landis Communications Inc.’s

Meeting 69

Meeting Media B2B Transportation 69

Shift Communications

AUGUST 3, 2016

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. When you first get the opportunity to create a plan it is easy to mistake strategies, goals and tactics.

B2B 60

B2B Interviews Strategy Product Launch 60

PR 20/20

OCTOBER 5, 2017

Read on to learn four key insights from these business leaders, all of who made a case and won company-wide support for inbound marketing implementation. This branded blog focuses on industry trends and persona pain points, enabling it to become a trusted resource of industrial engineers and plant managers.

Marketing 45

Marketing Engineering Resources Consumer 45

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. But how can you do it?

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. And they all blog. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

JULY 5, 2017

He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. PR manager shows organizations how to leverage web networks for business development purposes. Some companies allocate budgets for promotion on social media.

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

OCTOBER 5, 2015

As proof, a Content Marketing Institute survey found 70% of B2B marketers are creating more content than they did one year ago. Here at MaccaPR, we've blogged about content marketing a number of times (e.g." In a nutshell, your company’s voice is the heart and soul of your communications.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40

Sword and the Script

FEBRUARY 4, 2020

According to ZDNet, the TVEyes monitoring system was down for at least two days and Mr. Ives said the company was working on recovery and had no plans to pay the ransom. Mr. Ives also told Alfred Ng , a reporter for CNET , “that it had just restored its servers using company backups.” How did it work?

Software 101

Software Analysis Data Tools 101

Beyond PR

AUGUST 4, 2016

It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Of course, your competition and other brands have the same opportunities. Be strategic about why and how you’re tweeting. With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Many companies turned off their marketing in March when the pandemic hit our shores. Test, test, test.

Marketing 167

Marketing Employee Content Marketing Training 167