Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations. Try our services.

Media Relations 172

Media Relations Media Pitching Survey 172

ImPRessions - Crenshaw Communications

MARCH 14, 2019

Despite what many PR pros say, the news release is still a reliable tool for sharing information with media. What announcements work best? And how do you write an effective press release? And how do you write an effective press release? How to write a press release. So the press release is here to stay.

SEO 204

SEO Writing Advertising Advertising 204

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Brad Marley , Chief Storyteller, Yelram Media . Guest posting gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1.

Communications 120

Communications Crisis Internal International 120

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. How effectively can I target new customers/prospects on the platform? I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. At Cision, our marketing team is all about working smarter. First: Who Benefits from a Keyword Library? Start by Asking: Who Are We?

Brand 208

Brand Branding How To SEO 208

Cision

OCTOBER 20, 2015

Social strategy is no longer confined to one team or one strategist. Today, a successful social strategy requires a combination of digital, content and PR across departments and teams. But how can you make these separate business areas work together in harmony? Watch Rebecca Lieb’s on-demand webinar!

Enterprise 120

Enterprise Strategy Social Media Infographics 120

ImPRessions - Crenshaw Communications

JUNE 11, 2018

A PR team or agency would work to build brand credibility through news announcements and feature stories. Here’s how PR and SEO can work together. PR’s earned media coverage is more important than ever. PR’s earned media coverage is more important than ever. What changed?

SEO 147

SEO B2B Google Guidelines 147

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. 1) Earned media is sales enablement. Traffic from earned media was 56% more likely to complete a goal (i.e.

Study 138

Study Media Relations Media Measurement 138

Cision

FEBRUARY 4, 2016

Social has brought a multitude of new ways to distribute a brand’s messaging, and as Joe Pulizzi pointed out at his recent webinar , consumers can afford to ignore what’s being said. If brands want to stand out from the crowd, they need to put as much thought and organization behind distribution as they do with the creation process.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Leadership 126

Leadership Content Marketing Healthcare Google 126

5W PR

SEPTEMBER 20, 2019

There was a time when PR was associated with free publicity and marketing with paid advertising. That distinction has blurred since the popularity of the internet, especially social media. That has never changed but social media has drawn the lines closer together in what’s called relationship management.

Publicity 98

Publicity Marketing Social Media Advertising 98

Buzzstream

MARCH 13, 2024

Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Enter digital PR. If properly executed, it’s a knock-out punch. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

Critical Mention

JANUARY 3, 2018

Have you given much thought to how you’ll improve your work life in 2018? How do you improve your measurement skills? Use a tool like Critical Mention to monitor media and measure your media coverage. They need to understand how journalists think and work–but they also need to be strong writers.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Predictions usually include some element of aspiration. PR and communications predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. Paid and owned media are important, but brands can get tremendous value from disseminating earned media coverage and encouraging others to do the same.

Brand 81

Brand Branding Media Case Study 81

NewsWhip

AUGUST 12, 2021

To illustrate this, we looked back at the public and media interest during the month of July to see what PR and branding lessons could be drawn from their efforts. . Owned media can be key to setting the tone. He even shared a friendly photo of him and Elon Musk spending time together during the morning of his launch.

Facebook 97

Facebook Travel Instagram Viral 97

Cision

MARCH 13, 2017

Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. This means guest posting, connecting with influencers on social media, email outreach etc. Should you invest more in SEO or in PR? can all be labeled as PR activity.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

AUGUST 11, 2020

Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether or not the media was bias in its reporting. So, what do PR people think about media and bias? It’s worth pointing out, many respondents identified themselves as former reporters.

Survey 155

Survey Data Media Ethics 155

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. Essentially, content syndication involves republishing content such as a blog or video across third-party sites. How much does it cost?

Infographics 80

Infographics Fashion Advertising Advertising 80

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. Follow Bryan on Twitter: @bryanpedersen. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Critical Mention

JULY 18, 2018

So, how can PR pros become more data driven? Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. Earned vs. paid vs. owned media. It’s good to think of earned, owned and paid media like a tripod.

Data 60

Data SEO Engineering Strategy 60

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Wondering if it’s worth the time and effort to build a business account on Instagram? percent engagement per post compared to.07

Instagram 158

Instagram Publicity How To Social Media 158

ImPRessions - Crenshaw Communications

MAY 15, 2017

Millions of college students graduate this year, and if my inbox is any indication, many would like to work in public relations. We’d like to make the case for agency work for any aspiring PR strategist. We’d like to make the case for agency work for any aspiring PR strategist. A chance to show creative flair. .

Skype 147

Skype Agency Meeting Software 147

Business Wire

MARCH 7, 2017

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. Working with influencers: Now what? How long do you want the content to live?

Marketing 156

Marketing Guidelines Measurement Analytics 156

Mindful Marketing

OCTOBER 5, 2019

Imagine how hard it is for kids, who some companies intentionally target, to put together a picture of that influence. endorsing products, it’s different now because social media have democratized the process. endorsing products, it’s different now because social media have democratized the process.

YouTube 81

YouTube Television Advertising Advertising 81

Sword and the Script

APRIL 30, 2019

I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies.

Industry 85

Industry Media Technology Employee 85

Sword and the Script

JANUARY 12, 2021

A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. >>> Did you know? >>> Did you know? PRWeb: U.S.

Financial 88

Financial Video Survey Google 88

Shift Communications

NOVEMBER 15, 2017

It’s a good feeling to organize what your clients are doing, who on your team is doing what (and when) and putting goals to strategies. By that, I mean I’ll never start working on a PR plan without taking a critical, data-driven look under my “client’s hood.” It’s nearing the end of Q4 and 2017 altogether.

Data 95

Data eBook Strategy Pitching 95

Stephen Waddington

DECEMBER 30, 2019

It’s a work in progress. PR is a social science. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. The Paid, Earned, Shared and Owned (PESO) model has emerged as a planning model. Let me know what I’ve missed.

Government 103

Government Education Print Ethics 103

Shift Communications

DECEMBER 22, 2014

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Our top posts from the first quarter of 2014 focused on social media and content. Let’s take a look: 1.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). To stand out, you’ll need to explain – succinctly – how your product or service saves time and increases convenience. 1) Pay to play gains prominence. Cori Pearce | ChurnZero.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Sword and the Script

JANUARY 28, 2020

So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working on its awareness. Each of the five major features are well integrated and seem to facilitate the natural flow of PR work. What I saw was quite impressive.

Software 113

Software Tools Publicity System 113

Prohibition

JUNE 13, 2022

However, for an effective social advertising strategy across platforms, Twitter should always be considered a priority. How do I run a Twitter ad campaign? How do I promote Twitter ads? Few brands advertise on just one channel. Firstly – set up a Twitter ads account. This is a straightforward process.

Advertising 62

Advertising Advertising Twitter Groups 62

Sword and the Script

DECEMBER 10, 2019

Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. And then knows how to leverage this information to persuade you to purchase or act in a certain way.” Even pessimistic predictions are hopeful.

Marketing 99

Marketing Content Marketing Advertising Advertising 99